Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Molinari Pools LLC

🔹 Location: Vero Beach South, Florida, United States

🔹 Job Type: On-site

🔹 Category: Recreational Facilities

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as the primary point of contact for external clients, vendors, and internal team members
• Managing marketing assets and ensuring brand consistency across platforms
• Creating and coordinating engaging content across various channels, including social media, email, blogs, prints, and mailers
• Planning and executing marketing campaigns across digital and traditional channels
• Monitoring and analyzing marketing performance using key performance indicators (KPIs)

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to effectively coordinate marketing efforts and maintain brand consistency.

📋 Key Responsibilities

✅ Communicate with clients, vendors, and internal team members through various channels, serving as the primary point of contact

✅ Manage marketing assets and ensure brand consistency across platforms

✅ Create and coordinate engaging content across various channels, including social media, email, blogs, prints, and mailers

✅ Plan and execute marketing campaigns across digital and traditional channels

✅ Monitor and analyze marketing performance using KPIs

✅ Coordinate photo and video shoots, including project examples, team photos, showroom shots, events, client testimonial captures, and team features

✅ Take ownership of the existing content calendar and execute it over time, adjusting as necessary

✅ Manage social media accounts, plan, schedule, and publish content, monitor engagement, respond to comments and messages, and help grow the online community

✅ Maintain website content, coordinate blog updates, and work with website vendors or SEO partners to optimize digital performance

✅ Create and send branded emails, newsletters, and postcards to keep clients and prospective clients informed and engaged

✅ Monitor and respond to reviews, request client testimonials, and maintain a five-star brand presence

✅ Coordinate community and promotional events, including logistics, materials, and follow-up content

✅ Design and oversee external designs for the creation of sales and marketing deliverables such as flyers, brochures, ads, signage, and other items

✅ Support internal branding efforts, including showroom visuals, team communications, and overall tangible aesthetics

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work independently and collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of marketing experience, with a preference for a managerial or lead role

Required Skills:

• Proven experience in social media management
• Excellent communication and project management skills
• Strong written, verbal, and presentation skills
• Proficiency in Microsoft Suite (Outlook, Word, Excel), Paylocity, Ring Central Phone System, NetSuite, Pool Brain, Company Cam, HubSpot, Canva, Adobe Suite, and drone photography
• Ability to pass a drug screen and have an acceptable criminal background

Preferred Skills:

• Experience with SEO and website management
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the pool and spa industry may have an advantage, but a strong marketing background and transferable skills are more important.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Vero Beach area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on pool and spa services

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for event coverage and content creation as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Molinari Pools is a recreational facilities company specializing in inground swimming pool and spa services, repair, and remodeling. They serve the Vero Beach, Sebastian, and Fellsmere areas in Florida.

Company Size: Molinari Pools is a small company with 11-50 employees, offering a personal touch with the benefits of a full-service contractor.

Founded: 1996

Company Description:

• Molinari Pools is a family-owned business that has been serving the Indian River County area since 1996
• They offer a wide range of services, including maintenance, repair, and remodeling of inground swimming pools and spas
• Their team is fully licensed and insured, ensuring professional and reliable service

Company Specialties:

• Inground Swimming Pool and Spa Maintenance
• Inground Swimming Pool and Spa Repair
• Inground Swimming Pool and Spa Remodel
• Full-Service Swimming Pool and Spa Care
• Gas and Electric Pool/Spa Heaters and Chillers
• Customer Service
• People & Pools

Company Website: http://www.MolinariPools.com

ASSUMPTION: Molinari Pools' small size allows for a more personal and collaborative work environment, with opportunities for growth and impact on the company's success.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, requiring a balance of strategic planning and tactical execution.

Reporting Structure: The Marketing Manager will report directly to the owner or a senior-level manager and may oversee marketing coordinators or assistants.

Work Arrangement: This is an on-site position, with flexibility for remote work when coordinating content creation or event coverage.

Growth Opportunities:

• As a small company, Molinari Pools offers opportunities for employees to take on additional responsibilities and grow within the organization
• With experience and proven success, the Marketing Manager may have the opportunity to advance to a director or management role
• Expanding marketing efforts and increasing brand awareness can lead to career growth and increased job satisfaction

ASSUMPTION: The Marketing Manager's role is crucial to the company's growth and success, offering ample opportunities for professional development and advancement.

🌍 Location & Work Environment

Office Type: Molinari Pools has a single office location in Vero Beach, Florida

Office Location(s): 780 8th CT, Vero Beach, Florida 32962, US

Geographic Context:

• Vero Beach is a coastal city in Indian River County, Florida, with a population of approximately 15,000 residents
• The area is known for its beaches, golf courses, and cultural attractions, offering a high quality of life
• Vero Beach has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: The Marketing Manager will work Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event coverage and content creation as needed

ASSUMPTION: The Marketing Manager's role may require occasional work outside of regular business hours to coordinate events or content creation, but the company offers flexibility to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the owner or a senior-level manager
• Background check and drug screen

Key Assessment Areas:

• Communication and presentation skills
• Marketing strategy and planning
• Content creation and management
• Campaign execution and analysis
• Brand management and consistency

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements
• Provide specific examples of your experience with social media management, content creation, and campaign execution
• Demonstrate your understanding of the pool and spa industry and how your skills can contribute to Molinari Pools' success

ATS Keywords: Marketing Manager, Social Media Management, Content Creation, Campaign Execution, Brand Management, Pool and Spa Industry, Marketing Strategy

ASSUMPTION: Molinari Pools uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Paylocity: HRIS Software
• Microsoft Suite: Outlook, Word, Excel
• Ring Central Phone System
• NetSuite
• Pool Brain
• Company Cam
• HubSpot
• Canva
• Adobe Suite
• Drone Photography
• Social Media Integrations
• Adobe Creative Suite

ASSUMPTION: Familiarity with these tools and technologies is preferred, but Molinari Pools may provide training to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Love People! Love Pools!
• Customer Service
• Quality Workmanship
• Integrity
• Professionalism

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Attention to detail and organized

Self-Assessment Questions:

• Do you share Molinari Pools' passion for providing exceptional customer service and quality workmanship?
• Are you comfortable working in a small, family-owned business environment?
• Do you thrive in a role that requires a balance of strategic planning and tactical execution?

ASSUMPTION: Molinari Pools values employees who are passionate about their work, committed to customer service, and eager to contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms simultaneously
• Balancing strategic planning and tactical execution in a small company environment
• Adapting to the unique needs and preferences of a family-owned business
• Occasional work outside of regular business hours for events or content creation

ASSUMPTION: The Marketing Manager's role may present challenges, but the opportunity to make a significant impact on the company's growth and success outweighs these obstacles.

📈 Similar Roles Comparison

• Unlike larger marketing agencies or corporations, Molinari Pools offers a more personal and hands-on approach to marketing, allowing the Marketing Manager to have a direct impact on the company's success
• The pool and spa industry has unique marketing challenges and opportunities, requiring a creative and strategic approach to reach and engage customers
• As a small company, Molinari Pools offers opportunities for growth and advancement that may not be available in larger organizations

ASSUMPTION: The Marketing Manager role at Molinari Pools is unique, offering a blend of strategic planning and tactical execution in a small company environment with ample opportunities for growth and impact.

📝 Sample Projects

• Develop and execute a social media marketing campaign to increase brand awareness and engagement among local residents
• Coordinate a photoshoot to capture before-and-after project examples, team photos, and showroom shots for use in marketing materials and on the company website
• Create and distribute a quarterly newsletter featuring company updates, customer testimonials, and special promotions

ASSUMPTION: These sample projects are representative of the Marketing Manager's responsibilities and the types of initiatives they will be expected to develop and execute.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing Molinari Pools, and how can this role address them?
• How does Molinari Pools support the professional development and growth of its marketing team members?
• What is the company's long-term vision for marketing, and how does this role contribute to achieving that vision?
• How does Molinari Pools measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important to track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to Molinari Pools' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements
• Prepare examples of your experience with social media management, content creation, and campaign execution
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.