Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: FirstRand Bank India

🔹 Location: Johannesburg, South Africa

🔹 Job Type: Full-time

🔹 Category: Banking & Finance

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies across various channels and products to achieve business objectives
• Collaborating with local teams, marketing centers of excellence, and business units to create tailored marketing plans
• Managing marketing campaigns and providing expert guidance on campaign development across multiple regions
• Creating adaptable advertising and messaging frameworks for local markets to improve competitiveness and shorten launch times

ASSUMPTION: This role requires a high level of collaboration and adaptability, as the Marketing Manager will work with various teams and stakeholders across different geographies and business units.

📋 Key Responsibilities

✅ Assist in the creation and refinement of strategic planning templates

✅ Collaborate with local teams to design tailored marketing and communication strategies, plans, and budgets for their respective markets

✅ Ensure effective communication and implementation of Group and Broader Africa marketing and communication strategic pillars, adapting them to align with local business goals and objectives

✅ Collaborate on the development and execution of marketing campaigns that enhance both efficiency and effectiveness, focusing on building brand equity by promoting brand loyalty and value across various regions

✅ Provide expert guidance on campaign development and co-create adaptable campaigns across multiple regions to minimize lead times and development costs

✅ Develop and deploy comprehensive toolkits to facilitate local market adaptation and rollout

✅ Create adaptable advertising and messaging frameworks for local markets, aiming to shorten launch times and improve the bank's competitiveness

ASSUMPTION: The Marketing Manager will be expected to balance strategic thinking with hands-on campaign management, requiring strong organizational skills and the ability to meet tight deadlines amid competing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or a related field

Experience: 8+ years of experience in Marketing, Advertising and Media (incl. digital), ideally within the financial services sector

Required Skills:

• Highly collaborative yet capable of working independently; thrives in a fast-paced environment
• Exceptional presentation, verbal, and written communication skills, with the ability to convey emotive stories
• Sharp eye for detail, connecting the dots across complex systems to identify inefficiencies and close operational gaps
• Strong strategic, analytical, and problem-solving capabilities
• Proficient in executing tasks as part of a team
• Responsible, resilient under stress, and able to maintain composure in high-pressure situations
• Excellent organizational skills with the ability to meet tight deadlines amid competing priorities

Preferred Skills:

• Experience in and knowledge of Public Relations, Brand Management, and Business Communications concepts and practices
• Managing brands and campaigns across geographies

ASSUMPTION: Given the collaborative nature of the role, strong communication and teamwork skills are essential. Additionally, the ideal candidate should possess a strategic mindset and the ability to thrive in a fast-paced, high-performing team-oriented environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in South Africa with 10+ years of experience, the estimated salary range is ZAR 800,000 - 1,200,000 per annum. This estimate takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Opportunities to network and collaborate
• Challenging work environment
• Opportunities to innovate

Working Hours: Full-time position with standard banking hours (Monday to Friday, 8:30 AM - 5:00 PM), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience. Benefits may include health insurance, retirement plans, and other perks, but the company has not specified them in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: FirstRand Bank India operates in the banking sector, offering corporate banking, investment banking, fixed income, currency, and commodity products, and structured products to its clients active in the Indo-African corridor and within India.

Company Size: FirstRand Bank India has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: The company was founded in 2008 and has since established itself as a fully-fledged commercial banking branch of FirstRand Bank Limited South Africa.

Company Description:

• FirstRand Bank India is a licensed financial services provider in India, offering a range of banking services to its clients
• The bank is a member of the Indian banking fraternity and caters to clients active in the Indo-African corridor and within India
• FirstRand Bank India is committed to providing excellent service and supporting the growth of its clients

Company Specialties:

• Corporate banking
• Investment banking
• Fixed income, currency, and commodity products
• Structured products

Company Website: FirstRand India Home

ASSUMPTION: FirstRand Bank India operates as a subsidiary of FirstRand Bank Limited South Africa, providing a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing and related fields.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with various teams and stakeholders across different geographies and business units.

Work Arrangement: This is an on-site position, with the primary office located in Johannesburg, South Africa. Occasional travel to other locations may be required.

Growth Opportunities:

• Potential to work on high-impact projects and campaigns that drive business growth
• Opportunities to collaborate with and learn from experienced professionals across various teams and business units
• Possibility to advance within the marketing department or explore other roles within the company

ASSUMPTION: Given the company's size and the nature of the role, there may be opportunities for career progression and growth within the marketing department or other areas of the business.

🌍 Location & Work Environment

Office Type: The primary office is located in a modern, multi-story building with shared workspaces and meeting rooms.

Office Location(s): 4 Merchant Place, 1 Fredman Drive, Sandton, Johannesburg, 2196, South Africa

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country
• The city offers a vibrant cultural scene, with numerous museums, art galleries, and entertainment options
• Johannesburg has a subtropical highland climate, with mild winters and warm summers

Work Schedule: The standard work schedule is Monday to Friday, 8:30 AM - 5:00 PM, with occasional overtime as needed.

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and innovation. Employees are expected to be adaptable and resilient under pressure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Adaptability and resilience under pressure

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and its competitors to demonstrate your understanding of the market and industry

ATS Keywords: Marketing strategy, campaign management, advertising frameworks, brand equity, local market adaptation, toolkit development, collaboration, strategic planning, business objectives

ASSUMPTION: The interview process may include case studies, presentations, or other assessments to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to be proficient in using various marketing tools and technologies to execute campaigns and manage projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and courage
• Obsession with mastery

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Adaptable and resilient under pressure

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you driven by a desire to learn and improve your skills continuously?
• Can you maintain composure and make effective decisions under pressure?

ASSUMPTION: FirstRand Bank India values curiosity, courage, and a strong work ethic in its employees. Candidates who demonstrate these qualities and a commitment to continuous learning and improvement will likely be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively
• Working with diverse teams and stakeholders across different geographies and business units, necessitating excellent communication and collaboration skills
• Adapting to a fast-paced and dynamic work environment, with a strong focus on innovation and continuous improvement
• Occasional travel to other locations, which may disrupt personal schedules and routines

ASSUMPTION: The Marketing Manager will need to be adaptable, resilient, and able to thrive in a fast-paced, high-performing team-oriented environment to succeed in this role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on collaboration and adaptability, given the need to work with various teams and stakeholders across different geographies and business units
• Industry-specific context: The banking sector is highly competitive, with a strong focus on brand differentiation and customer acquisition
• Career path comparison: This role offers opportunities for career progression and growth within the marketing department or other areas of the business

ASSUMPTION: Candidates should consider their ability to thrive in a collaborative, fast-paced environment and their interest in the banking sector when evaluating this role compared to other marketing manager positions.

📝 Sample Projects

• Developing and executing a regional marketing campaign to promote a new banking product, requiring collaboration with local teams and marketing centers of excellence
• Creating an adaptable advertising framework for a global brand, ensuring consistency across multiple regions while allowing for local market adaptation
• Managing a toolkit development project for a major marketing initiative, involving coordination with various teams and stakeholders to ensure a smooth rollout

ASSUMPTION: The Marketing Manager will be expected to work on high-impact projects and campaigns that drive business growth and contribute to the company's overall success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and across business units?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
• How does the company approach innovation and continuous improvement in its marketing strategies and campaigns?
• What are the most significant challenges facing the marketing department and the broader business in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FirstRand Bank India careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to thrive in a collaborative, fast-paced environment
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the company and its competitors to demonstrate your understanding of the market and industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.