📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Keypath Education
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Higher Education
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (in-office, hybrid, or remote)
🚀 Job Overview
Key aspects of this role include:
- Owning the full student experience for top-tier Australian universities
- Shaping student journeys from first awareness to enrolment and graduation
- Collaborating cross-functionally with media, content, admissions, and student success teams
- Data-led decision-making, execution excellence, and delivering real results
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance and data-driven insights.
📋 Key Responsibilities
✅ Own the student experience for University postgraduate programs in your portfolio
✅ Shape student journeys from first awareness to enrolment and graduation
✅ Collaborate cross-functionally with media, content, admissions, and student success teams
✅ Ensure every activity is aligned, target student-led, and built to deliver outcomes
✅ Execute campaigns, admissions advisor scripts, recruitment events, and alumni stories that connect future students to opportunity
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to deliver meaningful student experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on student recruitment, retention, or similar roles
Required Skills:
- Product-obsessed: Love becoming the expert on your portfolio and finding new ways to connect students to what makes each program valuable
- Performance-driven: Thrive on chasing targets, solving problems, and celebrating wins
- Execution-focused: Take real pride in delivering quality work that moves the needle – on time and to brief
- Collaborative: Thrive in cross-functional teams and know how to bring people together to make things happen
- Curious: Question assumptions, dig into data, and always look for ways to do it better
Preferred Skills:
- Experience in the higher education sector
- Fluency in multiple languages
ASSUMPTION: While experience in higher education is not required, it would be beneficial. Fluency in multiple languages could also be an asset for reaching a diverse student population.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in Melbourne)
Benefits:
- Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office
- Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days
- Dedicated DEI committee
- Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from university partners
- Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more
- Company events and activities run in-office and remotely
- Fast-growing company with increasing career path opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in Melbourne. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Keypath Education operates in the higher education sector, partnering with leading universities to deliver world-class online postgraduate programs.
Company Size: Keypath Education has 501-1,000 employees globally, with a presence in Australia, the United States, Canada, the United Kingdom, and Asia-Pacific.
Founded: Keypath Education was founded in 2014 and is headquartered in Schaumburg, Illinois, with additional offices in Melbourne, Australia, and Coventry, UK.
Company Description:
- Keypath Education is a global EdTech leader that collaborates with leading universities to create and deliver online education solutions
- The company aims to tackle global social and economic challenges through its online education offerings
- Keypath Education is committed to diversity, equity, and inclusion, with initiatives such as a dedicated DEI committee and employee resource groups
Company Specialties:
- Online Program Management
- Course Design and Development
- Traditional and Digital Media
- Data and Analytics
- Clinical Placement Support
- Student Recruitment
- Student Support Services
- Market Research
- Online Degree Program Modeling
- Online Learning
- Online Degrees
- Healthcare Online Degrees
Company Website: www.keypathedu.com
ASSUMPTION: Keypath Education is a growing company with increasing career path opportunities, making it an attractive place for professionals seeking long-term growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, seeking to grow their career in the higher education sector.
Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including media, content, admissions, and student success.
Work Arrangement: This role offers flexible work arrangements, including in-office, hybrid, and remote work options, with laptop and hardware provided for home office use.
Growth Opportunities:
- Progression to senior marketing roles within Keypath Education or its university partners
- Expanding expertise in online education and higher education marketing
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to progress within Keypath Education or its university partners.
🌍 Location & Work Environment
Office Type: Keypath Education's Melbourne office is located in the CBD, offering a modern and collaborative work environment.
Office Location(s): 567 Collins Street, Level 7, Melbourne, Victoria 3000, Australia
Geographic Context:
- Melbourne is the capital city of Victoria and the second-most populous city in Australia
- The city is known for its vibrant culture, arts, and sports scenes, as well as its diverse food and coffee culture
- Melbourne has a temperate oceanic climate, with warm summers and cool winters
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available, including in-office, hybrid, and remote work options
ASSUMPTION: Melbourne offers a high quality of life, with a vibrant culture, diverse food scene, and a temperate climate, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Data-driven decision-making and problem-solving
- Alignment with Keypath Education's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in student recruitment or retention
- Demonstrate your understanding of the higher education sector and Keypath Education's mission
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing Manager, Student Experience, Higher Education, Online Programs, Cross-Functional Collaboration, Data-Driven Decision Making, Campaign Execution, Student Recruitment, Student Retention
ASSUMPTION: Keypath Education uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation, CRM, social media management, data analysis, and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Student-centric: Put students at the heart of everything we do
- Innovative: Embrace change and continuous improvement
- Collaborative: Work together to achieve common goals
- Accountable: Take ownership and responsibility for our actions
- Inclusive: Foster a diverse and inclusive work environment
Work Style:
- Data-driven: Make decisions based on data and insights
- Agile: Adapt to change and pivot when needed
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Student-focused: Prioritize the needs and experiences of students
Self-Assessment Questions:
- How do you demonstrate a student-centric approach in your marketing strategies?
- Can you provide an example of a time when you embraced change or adapted to new circumstances in a marketing role?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
ASSUMPTION: Keypath Education values candidates who align with their student-centric, innovative, collaborative, accountable, and inclusive culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a cross-functional role
- Balancing strategic planning with tactical execution in a fast-paced environment
- Adapting to changes in the higher education landscape and student preferences
- Working with limited resources or tight deadlines
ASSUMPTION: These challenges can be overcome by strong communication, prioritization, and time management skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on student experience and student-led marketing strategies
- This role requires a strong understanding of the higher education sector and online program management
- Career progression in this role could lead to senior marketing roles within Keypath Education or its university partners
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a strong focus on student experience and higher education marketing.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase enrollment in a specific online program
- Analyzing student data to identify trends and optimize marketing strategies for improved student outcomes
- Collaborating with admissions and student success teams to create engaging recruitment events and alumni stories
ASSUMPTION: These sample projects highlight the cross-functional nature of this role and the importance of data-driven decision-making in marketing strategies.
❓ Key Questions to Ask During Interview
- How does this role contribute to Keypath Education's mission to transform education and transform the world?
- Can you describe the team structure and dynamics within the marketing department and cross-functional teams?
- How does Keypath Education support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Keypath Education foster a diverse and inclusive work environment?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, as well as assess the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/KeypathEducation/744000058763865-marketing-manager
- Tailor your resume and cover letter to highlight your marketing experience, particularly in student recruitment or retention
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
