📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Abbott
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive sales in Colombia and Argentina
- Overseeing marketing plans and coordinating activities
- Conducting market intelligence and competitive analysis
- Training and communicating with the sales force
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to achieve sales targets
✅ Oversee marketing plans and ensure their successful execution
✅ Coordinate marketing activities and events
✅ Conduct market intelligence and competitive analysis
✅ Train and communicate with the sales force on products, technologies, and market trends
✅ Collaborate with cross-functional teams to ensure brand consistency and alignment with corporate values
ASSUMPTION: The role may require occasional travel to attend industry events, meet with clients, or visit Abbott's headquarters in the US.
🎯 Required Qualifications
Education: University degree with postgraduate studies in Marketing
Experience: At least 3 years of experience in marketing and sales within the diagnostics industry
Required Skills:
- Excellent communication and negotiation skills in Spanish
- Strong leadership and teamwork skills
- Ability to analyze market trends and competitive landscapes
- Proven track record in developing and implementing successful marketing strategies
- Fluency in English (spoken and written)
Preferred Skills:
- Experience in the healthcare or medical devices industry
- Knowledge of Abbott's products and services
- Proficiency in using marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in marketing diagnostics products may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: COP 120,000,000 - COP 160,000,000 per year (Based on market research for Marketing Managers in Colombia with 2-5 years of experience)
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Abbott offers competitive salaries and benefits packages to attract and retain top talent in the market.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. The global healthcare market is expected to reach $10.9 trillion by 2025, driven by factors such as aging populations, increasing prevalence of chronic diseases, and technological advancements.
Company Size: Abbott is a large, multinational corporation with over 10,000 employees worldwide. Working for a large company like Abbott offers opportunities for career growth, diverse experiences, and the chance to work on global projects.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare, with a strong reputation for innovation and quality.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic medicines
- Abbott serves people in more than 160 countries and has a strong commitment to diversity, inclusion, and employee development
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive global presence and diverse product portfolio provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth into senior management positions within the marketing function or other areas of the business.
Reporting Structure: The Marketing Manager reports directly to the Marketing Director for the Latin America region and works closely with cross-functional teams, including sales, product management, and market access.
Work Arrangement: This role is on-site, with occasional travel required to attend industry events, meet with clients, or visit Abbott's headquarters in the US.
Growth Opportunities:
- Advancement to senior marketing roles within Abbott's Latin America region or global headquarters
- Transition to other functions within Abbott, such as sales, product management, or market access
- Development of leadership and management skills through Abbott's internal training programs and mentorship opportunities
ASSUMPTION: Abbott's large size and global presence provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Bogotá office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Colombia > Bogota : Building II
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
- The city is known for its vibrant culture, historic sites, and modern infrastructure
- Bogotá offers a high quality of life, with excellent education, healthcare, and entertainment options
Work Schedule: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Abbott's Bogotá office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Marketing and sales experience within the diagnostics industry
- Communication and negotiation skills
- Ability to analyze market trends and competitive landscapes
- Cultural fit with Abbott's values and company culture
Application Tips:
- Highlight your relevant marketing and sales experience within the diagnostics industry
- Tailor your resume and cover letter to emphasize your skills and accomplishments related to the key responsibilities of the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams
ATS Keywords: Marketing Manager, Marketing Strategy, Sales, Diagnostics, Competitive Analysis, Market Intelligence, Cross-Functional Teams, Abbott
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills, experience, and cultural fit with the organization's values and company culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Abbott provides its employees with access to the tools and technologies they need to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on achieving targets?
- Are you adaptable and open to change?
- Do you have strong communication and interpersonal skills?
ASSUMPTION: Abbott's company culture values innovation, caring, integrity, quality, and performance, and seeks employees who align with these values and work styles.
⚠️ Potential Challenges
- Occasional travel may be required, which could disrupt personal or family commitments
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- Abbott's large size and global presence may present opportunities for career growth, but also competition for advancement
- Bogotá's high altitude and changing weather conditions may affect some individuals' comfort and productivity
ASSUMPTION: These potential challenges should be carefully considered by candidates when evaluating the role and Abbott's work environment.
📈 Similar Roles Comparison
- Marketing Manager (Diagnostics) vs. Marketing Manager (Pharmaceuticals): Both roles focus on developing and implementing marketing strategies, but the pharmaceuticals role may involve more regulatory and compliance considerations
- Marketing Manager (Abbott) vs. Marketing Manager (Competitor): Abbott's strong brand and global presence may provide more opportunities for career growth and development, but competitors may offer more competitive salaries or benefits packages
- Marketing Manager vs. Product Manager: Both roles involve strategic planning and execution, but the product manager role may focus more on product development and lifecycle management
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar roles in the industry when evaluating their career prospects.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new diagnostic product in the Colombian market
- Conducting market research and competitive analysis to inform marketing strategy and tactics
- Training and communicating with the sales force on product updates, market trends, and competitive landscapes
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities that may be required in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Abbott's Latin America region?
- What opportunities are there for career growth and development within Abbott?
- How does Abbott support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and employee development?
ASSUMPTION: These key questions can help candidates better understand the role, the company, and the work environment before making a decision to accept an offer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and accomplishments related to the key responsibilities of the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams
- If selected for an interview, be prepared to discuss your relevant marketing and sales experience within the diagnostics industry, as well as your ability to analyze market trends and competitive landscapes
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
