📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Asset Living
🔹 Location: Salt Lake City, UT
🔹 Job Type: Hybrid
🔹 Category: Real Estate
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (50% travel required)
🚀 Job Overview
Key aspects of this role include:
- Providing strategic marketing support to a portfolio of properties
- Collaborating with operational leadership to execute effective marketing efforts
- Analyzing performance data and developing marketing plans
- Training onsite teams and creating marketing ideas to increase social media presence
- Working independently and collaboratively in a team environment
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creativity to drive marketing success across multiple properties.
📋 Key Responsibilities
✅ Works closely with operational leadership to maintain successful property marketing efforts that support overall leasing efforts of assigned portfolio.
✅ Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
✅ Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
✅ Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
✅ Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
✅ Provides leasing and marketing training and best practices to onsite teams.
✅ Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
✅ Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
✅ Confidently presents recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward.
✅ Travels 50% of work time annually for property visits, conferences, training sessions, or other business-related activities.
ASSUMPTION: This role requires frequent travel and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field.
Experience: Proven experience in marketing support or a similar role.
Required Skills:
- Strong written and verbal communication skills
- Knowledge of consumer/user digital experience
- Familiarity with online digital marketing platforms
- Excellent organizational skills with the ability to multitask and prioritize effectively
- Creative mindset with a keen eye for detail
- Strong analytical and problem-solving abilities
- Ability to work independently as well as collaboratively in a team environment
Preferred Skills:
- 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making
- Experience in Real Estate Property Management
- Experience with Property Management Software – Yardi, Onesite, Entrata
- Experience with industry-related CRMs – Rent Dynamics, Knock
ASSUMPTION: While not explicitly stated, having experience in the real estate industry or property management would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager with 2-5 years of experience in the Real Estate sector, the estimated salary range is $65,000 - $90,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, 40 hours per week, with flexible scheduling and the need to travel 50% of work time annually.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Asset Living operates in the Real Estate industry, focusing on third-party property management and fostering thriving communities nationwide.
Company Size: Asset Living is a mid-sized company with 5,001-10,000 employees, providing a structured yet growing environment for its team members.
Founded: Asset Living was founded in 1986 and has since grown from a small property management firm to one of the most trusted allies in real estate.
Company Description:
- Asset Living is a third-party management firm specializing in multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.
- The company is known for its undeniable passion, driving organic growth and delivering exceptional value to its partners.
- Asset Living is recognized as one of the nation's Best and Brightest Places to Work and is ranked in the NMHC top 50 professionals.
Company Specialties:
- Student Housing
- Multifamily
- Campus Housing
- Affordable Housing
- Build-to-Rent
- Active Adult
Company Website: https://www.assetliving.com
ASSUMPTION: Asset Living's focus on growth and innovation creates opportunities for employees to grow as the company grows.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring proven experience in marketing support and the ability to manage multiple projects simultaneously.
Reporting Structure: The Marketing Manager reports directly to the operational leadership team and works closely with them to execute effective marketing efforts.
Work Arrangement: This is a hybrid role, requiring the employee to work on-site and remotely, with an estimated 50% travel requirement annually.
Growth Opportunities:
- As Asset Living continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a senior-level position.
- The diverse portfolio of properties managed by Asset Living provides exposure to various aspects of the real estate industry.
- The company's focus on data-driven decision making and continuous improvement offers opportunities for professional development.
ASSUMPTION: The Marketing Manager's success in this role will depend on their ability to adapt to the unique needs of each property in the portfolio and collaborate effectively with the operational leadership team.
🌍 Location & Work Environment
Office Type: Asset Living's office in Salt Lake City, UT, is a hybrid workspace, allowing employees to work both on-site and remotely.
Office Location(s): 945 Bunker Hill Road, Floor 14, Houston, Texas 77024, US (headquarters); 945 Bunker Hill Road, Floor 14, Houston, Texas 77024, US (Salt Lake City office)
Geographic Context:
- Salt Lake City, UT, offers a high quality of life with a low cost of living compared to other major metropolitan areas in the United States.
- The city is known for its vibrant arts and culture scene, outdoor recreation opportunities, and a strong job market.
- Asset Living's office in Salt Lake City is part of the company's growing portfolio of properties across the country.
Work Schedule: The Marketing Manager's work schedule is flexible, with the need to travel 50% of work time annually for property visits, conferences, training sessions, or other business-related activities.
ASSUMPTION: The Marketing Manager's ability to adapt to different work environments and manage their time effectively will be crucial for success in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Creativity and innovation
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Demonstrate your understanding of the real estate industry and Asset Living's unique value proposition.
- Prepare examples of marketing campaigns or projects you've led that align with the responsibilities listed in the job description.
- Be ready to discuss your experience with data-driven decision making and how you've used data to inform marketing strategies.
ATS Keywords: Marketing strategy, data analysis, real estate, property management, marketing campaigns, marketing manager, hybrid role, travel requirement
ASSUMPTION: Asset Living's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and growing environment.
🛠️ Tools & Technologies
- Property Management Software – Yardi, Onesite, Entrata
- Industry-related CRMs – Rent Dynamics, Knock
- Online digital marketing platforms
- Data analysis and visualization tools
- Project management software
ASSUMPTION: The Marketing Manager should be comfortable using various tools and technologies to streamline workflows and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Asset Living is committed to acting with honesty and transparency in all aspects of its business.
- Excellence: The company strives for excellence in all that it does, from property management to customer service.
- Collaboration: Asset Living fosters a culture of teamwork and collaboration, both internally and with its partners.
Work Style:
- Asset Living values a work-life balance and offers flexible scheduling to its employees.
- The company encourages innovation and continuous improvement, providing opportunities for professional growth and development.
- Asset Living's hybrid work environment allows employees to work both on-site and remotely, fostering a flexible and adaptable work culture.
Self-Assessment Questions:
- Do you align with Asset Living's core values of integrity, excellence, and collaboration?
- Are you comfortable working in a hybrid environment with a significant travel requirement?
- Do you thrive in a dynamic and growing work environment, and are you eager to take on new challenges as they arise?
ASSUMPTION: Asset Living's culture values employees who are adaptable, collaborative, and committed to delivering exceptional results.
⚠️ Potential Challenges
- The Marketing Manager must be able to manage multiple projects simultaneously and adapt to the unique needs of each property in the portfolio.
- The role requires frequent travel, which may present challenges for those with personal or family commitments.
- The Marketing Manager must be comfortable working in a fast-paced and dynamic environment, with the potential for sudden changes in priorities or workload.
- The role may require the Marketing Manager to work outside of regular business hours to accommodate client or partner needs.
ASSUMPTION: The Marketing Manager's ability to manage their time effectively, prioritize tasks, and maintain a healthy work-life balance will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles in the real estate industry, this position offers a unique opportunity to work with a diverse portfolio of properties and collaborate directly with operational leadership.
- Asset Living's focus on data-driven decision making and continuous improvement sets it apart from other real estate management firms.
- This role provides a clear career path for growth and development within the company, with opportunities to take on additional responsibilities or advance to a senior-level position.
ASSUMPTION: The Marketing Manager's success in this role will depend on their ability to adapt to the unique needs of each property in the portfolio and collaborate effectively with the operational leadership team.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase occupancy rates for a specific property in the portfolio
- Analyzing market trends and competitor data to inform marketing strategies for a group of properties within the portfolio
- Creating and implementing a social media strategy to increase brand awareness and drive qualified traffic to the company's website and individual property websites
ASSUMPTION: The Marketing Manager's ability to approach each project with a strategic mindset, data-driven decision making, and creativity will be crucial for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing challenges faced by properties in the portfolio, and how this role addresses them?
- How does the operational leadership team support the Marketing Manager in executing effective marketing efforts?
- What opportunities are there for professional growth and development within the company?
- How does Asset Living foster a culture of innovation and continuous improvement?
- What is the typical work-life balance like for employees in this role, and how is it maintained?
ASSUMPTION: The Marketing Manager's ability to ask insightful questions and engage in a meaningful dialogue with the interview panel will demonstrate their interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Prepare examples of marketing campaigns or projects you've led that align with the responsibilities listed in the job description.
- Be ready to discuss your experience with data-driven decision making and how you've used data to inform marketing strategies.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
