📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Packard Culligan Water
🔹 Location: Minnetonka, MN
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and executing innovative marketing strategies to support business objectives
- Generating high-quality leads and enhancing customer engagement through multichannel campaigns
- Collaborating with internal teams, agency partners, and dealership managers to drive marketing initiatives
- Analyzing market trends and customer insights to optimize outreach strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Lead and execute marketing programs with agency partners and dealership managers
✅ Develop and manage multichannel campaigns to attract and retain customers
✅ Optimize content across customer touchpoints, ensuring brand consistency
✅ Analyze market trends and customer insights to enhance outreach strategies
✅ Track and evaluate marketing campaign performance, identifying growth opportunities
✅ Collaborate with stakeholders on promotions, branding, and advertising initiatives
✅ Oversee website conversion rates and promotional effectiveness
✅ Partner with media organizations and advertising agencies to amplify brand awareness
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field preferred
Experience: Five years of professional consumer marketing experience, including a proven track record in campaign execution and brand management
Required Skills:
- Strong analytical and problem-solving abilities
- Project management expertise
- Ability to work in a fast-paced environment
- Strong knowledge of Microsoft Office (Excel, Word, Outlook)
- Salesforce and Marketing Cloud knowledge preferred
Preferred Skills:
- Experience in the water treatment industry
- Fluency in Spanish
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of marketing water treatment products and services.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 USD per year
Benefits:
- Hybrid work flexibility
- Comprehensive benefits package, including $0 deductible medical insurance
- Career growth opportunities through training and development
- Competitive base pay, commission, and bi-annual employee incentives
- 401k with employer match
- Collaborative and innovative work environment
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with the given experience level and location. However, the actual salary may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically water treatment and delivery
Company Size: Medium (501-1,000 employees)
Founded: 1946
Company Description:
- Family-owned company with values based on accountability, caring about relationships, and open-mindedness
- Offers a wide range of water treatment products and services for homes and businesses
- Committed to exceeding customer and employee expectations
Company Specialties:
- Residential Services
- Commercial & Industrial
- Drinking Water Systems
- Water Treatment Solutions
- Customer Service
- Route Delivery
- Service Technician Support
- B2B Sales
- Residential Sales
Company Website: Culliganwater.com
ASSUMPTION: Packard Culligan Water is a well-established company with a strong brand presence in the water treatment industry, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management, with potential for growth into senior roles
Reporting Structure: This role reports directly to the Marketing Director and oversees marketing programs executed by agency partners and dealership managers
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of responsibilities to include additional product lines or services
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers a good balance of strategic and tactical work, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Minnetonka, MN
Geographic Context:
- Minnetonka is a suburb of Minneapolis, offering a mix of urban and suburban living
- The Twin Cities area has a vibrant job market and numerous cultural attractions
- The company's headquarters is easily accessible by major highways and public transportation
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Marketing Director and/or other members of the marketing team
- Final interview with the company's President or another senior executive
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Project management and stakeholder communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Be prepared to discuss specific marketing campaigns you've led or contributed to, including results and lessons learned
- Demonstrate your understanding of the water treatment industry and Packard Culligan Water's unique value proposition
ATS Keywords: Marketing strategy, campaign execution, brand management, market analysis, customer engagement, multichannel marketing, agency partnerships, dealership management, water treatment, consumer services
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Outlook)
- Salesforce and Marketing Cloud
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily for marketing program execution and analysis.
👔 Cultural Fit Considerations
Company Values:
- Accountability: Taking ownership of our responsibilities and delivering on our commitments
- Caring: Demonstrating empathy, kindness, and a genuine interest in the well-being of our customers, employees, and community
- Open-mindedness: Being receptive to new ideas, perspectives, and feedback, and continuously seeking opportunities for improvement
Work Style:
- Collaborative: Working closely with internal teams, agency partners, and dealership managers to achieve shared goals
- Data-driven: Making informed decisions based on market trends, customer insights, and campaign performance data
- Adaptable: Embracing change and responding quickly to new opportunities or challenges
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaign execution and brand management?
- Are you comfortable working in a fast-paced, collaborative environment with both internal teams and external partners?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Packard Culligan Water values a diverse and inclusive work environment, and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple agency partners and dealership managers, each with their own priorities and timelines
- Balancing strategic planning with day-to-day tactical execution
- Keeping up with industry trends and best practices in marketing and water treatment
- Adapting to changes in the market, customer preferences, and regulatory requirements
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike marketing roles in other industries, this position requires a strong understanding of water treatment products and services, as well as the unique needs and preferences of customers in this market
- Marketing managers in the water treatment industry may face unique challenges related to seasonality, regulatory compliance, and customer retention
- Career progression in this role may involve moving into senior marketing roles within the company, or transitioning into other areas of the business, such as sales or operations
ASSUMPTION: While this role shares many similarities with marketing manager positions in other industries, it also has unique aspects that require a specific set of skills and knowledge.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new water softener product line
- Analyzing customer data to identify trends and opportunities for targeted marketing initiatives
- Collaborating with agency partners to create and implement a social media strategy that increases brand awareness and engagement
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the marketing manager role, as well as the importance of data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next 1-3 years, and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and operations, to achieve shared goals?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees, particularly those in hybrid or remote roles?
- Can you provide examples of successful marketing campaigns that the company has executed, and what made them effective?
ASSUMPTION: These questions demonstrate your interest in the company's long-term vision, cross-functional collaboration, professional development, work-life balance, and marketing best practices.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Culliganwater.com/careers
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for the interview by researching the water treatment industry, Packard Culligan Water's unique value proposition, and specific marketing campaigns you've led or contributed to
- Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
