📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ticketmaster
🔹 Location: São Paulo, Brazil (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving engagement and sales through owned and paid channels
- Managing marketing campaigns and B2B client needs
- Ensuring brand recognition in Brazil
- Collaborating with internal teams and external stakeholders
- Analyzing campaign performance and providing insights
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in both planning and operational aspects of marketing.
📋 Key Responsibilities
✅ Drive engagement and sales through owned and paid channels
✅ Manage marketing campaigns, including planning, implementation, and reporting
✅ Coordinate with internal teams and external stakeholders
✅ Ensure brand recognition and reputation in Brazil
✅ Analyze campaign performance and provide insights
✅ Manage budget and control notes and payments
✅ Develop marketing plans with a focus on the 'Fan First' approach
✅ Collaborate with the content supervisor to create briefings and manage projects
✅ Resolve client requests efficiently and maintain high-quality service standards
✅ Analyze and report on channel deliveries, media spend, and other key metrics
✅ Stay updated on market trends and maintain a high level of engagement with clients and partners
ASSUMPTION: This role involves a mix of strategic planning, project management, and operational tasks. The ideal candidate will be comfortable working in a dynamic environment and managing multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field
Experience: 5+ years of experience in marketing, with a focus on digital marketing and e-commerce
Required Skills:
- Proficient in Portuguese and English; Spanish is a plus
- Proven experience in managing marketing campaigns (offline/online, TV, print, OOH)
- Experience working with agencies (creative, media, social media)
- Strong project management skills and ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Analytical mindset with a focus on data-driven decision making
- Familiarity with Google Analytics and other digital analytics tools
- Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Understanding of the importance of both external and internal clients
Preferred Skills:
- Experience in the live entertainment industry
- Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Knowledge of SEO and SEM strategies
- Experience with CRM systems
ASSUMPTION: The ideal candidate will have a strong background in digital marketing and e-commerce, with a proven track record of driving engagement and sales through marketing campaigns.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for a Marketing Manager with 5-10 years of experience in Brazil is R$ 15,000 - R$ 25,000 per month (gross).
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts on Ticketmaster events
- Flexible work hours and remote work options
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on the candidate's experience, skills, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Ticketmaster operates in the live entertainment industry, providing ticketing solutions for artists, teams, and venues worldwide. The company is a division of Live Nation Entertainment, the world's leading live entertainment company.
Company Size: Ticketmaster is a large company with over 10,000 employees globally. This size allows for ample opportunities for growth and collaboration with diverse teams.
Founded: Ticketmaster was founded in 1976 and has since grown to become the definitive leader in professional ticketing solutions, selling over 500 million tickets each year.
Company Description:
- Ticketmaster gives millions of fans worldwide fair and easy access to the biggest and best in live entertainment.
- The company is driven by innovation, unparalleled scalability, and unmatched support, providing professional ticketing solutions to over 12,000 artists, teams, and venues around the world.
- Ticketmaster is committed to creating unforgettable experiences for live entertainment fans and is certified as a Great Place to Work®.
Company Specialties:
- Ticketing solutions
- Live entertainment
- Event management
- Marketing and promotion
Company Website: Ticketmaster
ASSUMPTION: Ticketmaster's global presence and extensive experience in the live entertainment industry provide a unique opportunity for the Marketing Manager to gain exposure to diverse markets and collaborate with international teams.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Marketing and Fan Experience.
Reporting Structure: The Marketing Manager will oversee marketing campaigns and B2B client needs, collaborating with internal teams and external stakeholders.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional markets or regions
- Opportunities to work on high-profile events and campaigns
- Potential to gain international experience through collaboration with global teams
ASSUMPTION: The Marketing Manager role at Ticketmaster offers numerous growth opportunities, both within the company and through international collaboration with global teams.
🌍 Location & Work Environment
Office Type: Ticketmaster's office in São Paulo is a hybrid workspace, with a combination of on-site and remote work options.
Office Location(s): 325 N Maple Dr, Beverly Hills, California, USA (global headquarters); 4 Pentonville Road, London, England, UK; 807 S Jackson Rd, Pharr, TX, USA
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
- The city is known for its vibrant culture, diverse neighborhoods, and thriving entertainment scene
- São Paulo is a major hub for live entertainment, with numerous concerts, sports events, and cultural attractions throughout the year
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work environment at Ticketmaster's São Paulo office offers a balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing and Fan Experience
- Background check and offer extension
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and data-driven mindset
- Communication and interpersonal skills
- Cultural fit and alignment with Ticketmaster's values
- Problem-solving and strategic thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and campaign management experience
- Demonstrate your understanding of the live entertainment industry and Ticketmaster's business model
- Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes
- Showcase your proficiency in Portuguese, English, and Spanish (if applicable)
- Be prepared to discuss your approach to data-driven decision making and analytics
ATS Keywords: Marketing, Campaign Management, Digital Marketing, E-commerce, Brand Recognition, B2B, Stakeholder Management, Analytics, Google Analytics, CRM, SEO, SEM
ASSUMPTION: The interview process at Ticketmaster is designed to assess the candidate's marketing and campaign management skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Google Analytics
- SEMrush
- SimilarWeb
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in a range of marketing and project management tools, as well as familiarity with industry-standard analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Confiabilidade (Reliability)
- Trabalho em equipe (Teamwork)
- Integridade (Integrity)
- Pertencimento (Belonging)
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Creative and innovative
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you demonstrate reliability and integrity in your work?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
- How do you balance data-driven decision making with creative and innovative approaches to marketing?
ASSUMPTION: Ticketmaster values a diverse and inclusive work environment, with a strong emphasis on collaboration, integrity, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Working with a diverse range of stakeholders, including internal teams, external agencies, and clients
- Adapting to a hybrid work environment, balancing on-site collaboration and remote work
- Keeping up with industry trends and best practices in digital marketing and e-commerce
ASSUMPTION: The Marketing Manager role at Ticketmaster presents numerous opportunities for growth and collaboration, but also requires strong project management skills, adaptability, and a deep understanding of the live entertainment industry.
📈 Similar Roles Comparison
- Marketing Manager (Ticketmaster) vs. Marketing Manager (Live Nation Entertainment)
- Both roles focus on driving engagement and sales through marketing campaigns
- Ticketmaster's role is more focused on B2C marketing and customer acquisition, while Live Nation's role may involve more B2B marketing and event promotion
- Ticketmaster's role may offer more opportunities for international collaboration and exposure to global markets
- Marketing Manager (Ticketmaster) vs. Marketing Specialist (Live Nation Entertainment)
- Ticketmaster's role is a management position, while the Marketing Specialist role is more focused on tactical execution
- Ticketmaster's role may offer more opportunities for strategic planning and decision making
- Both roles require strong marketing and campaign management skills, as well as a deep understanding of the live entertainment industry
ASSUMPTION: The Marketing Manager role at Ticketmaster offers unique opportunities for growth and collaboration, with a strong focus on driving engagement and sales through marketing campaigns in the live entertainment industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a major concert event in São Paulo
- Managing a B2B client's marketing needs, including campaign planning, execution, and reporting
- Analyzing campaign performance data and providing insights to optimize future marketing efforts
ASSUMPTION: The Marketing Manager role at Ticketmaster involves a wide range of projects, from B2C marketing campaigns to B2B client management, requiring strong project management skills and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Ticketmaster support the professional development and growth of its employees?
- What are the most challenging aspects of working in the live entertainment industry, and how does Ticketmaster address these challenges?
- How does Ticketmaster foster a culture of innovation and continuous improvement?
ASSUMPTION: The interview process at Ticketmaster is an opportunity for candidates to learn more about the company's culture, values, and growth opportunities, as well as to demonstrate their marketing and campaign management skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as your proficiency in Portuguese, English, and Spanish (if applicable)
- Prepare examples of successful marketing campaigns you've managed, including metrics and outcomes
- Be prepared to discuss your approach to data-driven decision making and analytics
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
