Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Sfakianakis Group

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to enhance market visibility and drive business objectives
• Collaborating with external agencies to create effective marketing campaigns
• Utilizing data analytics and market research to improve marketing effectiveness
• Managing marketing budgets and project timelines to ensure delivery within scope and budget

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both internal teams and external agencies.

📋 Key Responsibilities

✅ Plans, proposes, and executes 360-degree marketing actions across all communication channels, both offline and online

✅ Leads the development and execution of comprehensive marketing plans and promotional activities

✅ Collaborates with external agencies to develop and execute effective marketing campaigns

✅ Utilizes data analytics and market research to identify trends, monitor performance, and improve marketing effectiveness

✅ Manages marketing budgets and project timelines, ensuring the delivery of marketing initiatives within scope and budget

✅ Works closely with the sales teams to maintain a unified message and integrated customer experience

✅ Monitors industry trends and analyzes competitor approaches to sustain a competitive advantage in the automotive sector

✅ Prepares and delivers presentations and reports to internal stakeholders, including senior management

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: BSc in Marketing, Business Administration, or a related field (MSc degree is preferred)

Experience: 5+ years of experience in a senior marketing role, preferably within the automotive industry

Required Skills:

• Proven experience in managing successful marketing campaigns
• Strong understanding of marketing platforms, channels, CRM software, and best practices
• Ability to manage marketing budgets and ensure cost-effective strategies
• Proficiency in Microsoft Office Suite
• Proficiency in English (both written and spoken)

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the Greek automotive market

ASSUMPTION: Candidates with experience in the automotive industry and familiarity with marketing automation tools will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Greece)

Benefits:

• Competitive salary and benefits package
• Dynamic and modern work environment
• Continuous training and development
• Opportunities for professional advancement
• Company mobile phone and laptop
• Health and life insurance program

Working Hours: Full-time (40 hours per week), with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive

Company Size: 1,001-5,000 employees (mid-size)

Founded: 1961

Company Description:

• Sfakianakis Group is one of the largest, most dynamic, and growing groups in the automotive industry in Greece
• Offers various activities covering a wide range of automotive services
• Committed to high performance and excellence, driven by their #passionformotion

Company Specialties:

• Car distribution and sales
• Car rental and leasing services
• After-sales services
• Heavy vehicles and industrial equipment
• Spare parts distribution and sales

Company Website: sfakianakis.gr

ASSUMPTION: Sfakianakis Group's extensive experience and diverse services provide a robust platform for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for professional advancement

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, with potential for occasional remote work for specific projects

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to work on diverse projects across various automotive services
• Possibility to expand responsibilities based on performance and company growth

ASSUMPTION: This role offers a high degree of responsibility and the opportunity to make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, dynamic work environment

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, offering a vibrant cultural scene and a high quality of life
• The Attica region is home to numerous historical sites, beaches, and outdoor activities
• Greece offers a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The modern work environment and central location in Athens provide an ideal setting for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Director
• Final interview with senior management

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and project execution
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've managed, including data-driven results
• Research the automotive industry and Sfakianakis Group to demonstrate your understanding of the market and company

ATS Keywords: Marketing strategy, campaign management, data analysis, budget management, project execution, automotive industry, CRM software

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for motion
• Customer focus
• Integrity and professionalism
• Continuous improvement
• Teamwork and collaboration

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate your passion for motion in your professional life?
• Can you provide an example of a time when you used data to drive a marketing decision?
• How do you approach collaboration and teamwork in a dynamic work environment?

ASSUMPTION: Candidates who align with Sfakianakis Group's values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with diverse teams and external agencies
• Keeping up with industry trends and competitor approaches

ASSUMPTION: Successful candidates will be able to thrive in a challenging and fast-paced environment, balancing multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in other automotive companies or related industries
• However, Sfakianakis Group's diverse services and extensive experience provide unique opportunities for professional growth and development
• Career paths may include progression to a Marketing Director role or expansion into other areas of the business

ASSUMPTION: While this role shares similarities with other marketing positions, its unique context within Sfakianakis Group sets it apart.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new vehicle launch
• Analyzing market data to identify trends and optimize marketing strategies
• Managing a marketing budget and ensuring cost-effective strategies for multiple projects

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Marketing Manager role at Sfakianakis Group.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the most significant challenges facing the marketing department currently?
• How does the company support the professional development of its marketing team members?
• What is the typical career path for a Marketing Manager at Sfakianakis Group?
• How does the company approach collaboration and communication between marketing and sales teams?

ASSUMPTION: Asking insightful questions demonstrates the candidate's interest in the role and the company, and provides valuable information about the work environment and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've managed, including data-driven results
• Research the automotive industry and Sfakianakis Group to demonstrate your understanding of the market and company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.