Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing marketing strategies to enhance brand visibility and engagement.
• Leading and managing a marketing team to execute campaigns and initiatives.
• Collaborating with stakeholders to drive business growth and improve customer experiences.
• Analyzing market trends and customer insights to inform marketing strategies.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and digital marketing tools.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement.

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives.

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences.

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives.

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth.

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI.

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution. Strong analytical and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity.

Required Skills:

• Proven experience in developing and executing marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience in leadership and team management.
• Strong understanding of digital marketing strategies and tools.

Preferred Skills:

• Experience in the information services industry.
• Fluency in multiple languages.

ASSUMPTION: While a degree in marketing or a related field is required, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: Based on experience, the salary range for this role is $80,000 - $120,000 per year. Keller Executive Search offers a competitive salary reflective of the candidate's experience.

Benefits:

• 30-Day Paid Leave
• Health Insurance Coverage

Working Hours: Full-time (40 hours per week), 5-day work week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the United States. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Keller Executive Search operates in the information services industry, focusing on executive search, board services, transition planning, leadership growth, and organizational health.

Company Size: With 11-50 employees, Keller Executive Search is a mid-sized company where applicants can expect a collaborative and dynamic work environment.

Founded: Keller Executive Search was founded and has since grown to become a global leadership advisory firm with offices across the Americas, Asia, Europe, and Australia.

Company Description:

• Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide.
• The company offers a comprehensive suite of services, including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• Keller's team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller Executive Search's global presence and diverse client base offer applicants the opportunity to work on various projects and gain exposure to different industries and cultures.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) or a similar executive role.

Work Arrangement: This role is remote-friendly, with the option to work from any of Keller Executive Search's global offices.

Growth Opportunities:

• Progression to a senior marketing role or a leadership position within the marketing department.
• Expansion into other areas of the business, such as business development or client management.
• International assignments or projects, given Keller Executive Search's global presence.

ASSUMPTION: With a strong performance, the Marketing Manager can expect opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Keller Executive Search has multiple offices worldwide, with a flexible work-from-home policy for this role.

Office Location(s): The company has offices in New York, Miami, Singapore, Geneva, Bangkok, Phnom Penh, Hanoi, Yangon, Vientiane, Sydney, Chicago, Houston, and Los Angeles.

Geographic Context:

• California, United States: The role is based in California, offering a diverse and dynamic work environment with a strong focus on innovation and technology.
• Remote Work: This role allows for remote work, providing flexibility and the opportunity to work from various locations.

Work Schedule: The Marketing Manager will work a full-time schedule, with core hours aligned with the company's headquarters in New York (EST).

ASSUMPTION: Applicants should be comfortable working in a remote environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and other team members.
• Case study or presentation preparation and delivery.
• Final interviews with senior leadership.

Key Assessment Areas:

• Marketing strategy development and execution.
• Team leadership and management skills.
• Analytical and problem-solving abilities.
• Communication and interpersonal skills.
• Cultural fit and alignment with Keller Executive Search's values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management, and adaptability.
• Research Keller Executive Search's clients and industry to demonstrate your understanding of the business and your ability to contribute to its success.

ATS Keywords: Marketing strategy, campaign management, market analysis, team leadership, stakeholder engagement, budget management, digital marketing, analytical skills, communication skills, interpersonal skills, remote work, full-time, marketing manager, executive search, information services.

ASSUMPTION: Keller Executive Search uses an Applicant Tracking System (ATS) to filter and rank applications based on the inclusion of relevant keywords. Including these keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce or HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs, or Moz)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Applicants should have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions.
• Expertise: Demonstrating deep knowledge and experience in our fields of practice.
• Collaboration: Working together to deliver exceptional results for our clients.
• Innovation: Embracing creativity and continuous learning to drive progress.
• Accountability: Taking responsibility for our actions and delivering on our commitments.

Work Style:

• Results-driven: Focusing on achieving tangible outcomes and driving business impact.
• Adaptable: Embracing change and responding effectively to new challenges and opportunities.
• Team-oriented: Collaborating effectively with colleagues and stakeholders to achieve common goals.

Self-Assessment Questions:

• Do you possess a strong work ethic and a commitment to delivering high-quality results?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative setting and enjoy working with diverse teams?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Keller Executive Search's company values and work environment to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration.
• Balancing multiple projects and priorities, often with tight deadlines.
• Adapting to a dynamic work environment and responding to changing client needs and market trends.
• Navigating a global organization with diverse teams and stakeholders.

ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving business growth and improving customer experiences within an executive search firm, rather than promoting a specific product or service.
• Marketing Managers in the information services industry may face unique challenges and opportunities related to the industry's rapid evolution and the need to stay ahead of emerging trends.
• Career progression in this role may involve moving into senior marketing roles, leadership positions within the marketing department, or expanding into other areas of the business, such as business development or client management.

ASSUMPTION: Applicants should consider how this role differs from other marketing positions and how their skills and experiences align with the unique aspects of this opportunity.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new executive search service line.
• Analyzing market trends and customer insights to inform the repositioning of an existing service offering.
• Managing a team to create and execute a targeted content marketing campaign to engage key stakeholders and drive business growth.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Marketing Manager may face in this role. Applicants should be prepared to discuss their relevant experiences and how they would approach similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role contributes to achieving that vision?
• How does the marketing team collaborate with other departments, such as business development and client management, to drive business growth?
• What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does Keller Executive Search support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the marketing department, and how will this role be evaluated against those KPIs?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management, and adaptability.
• Research Keller Executive Search's clients and industry to demonstrate your understanding of the business and your ability to contribute to its success.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.