C

Marketing Manager

CHILDHELP
Full-time
On-site
Scottsdale, Arizona, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Childhelp

πŸ”Ή Location: Scottsdale, AZ

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing the organization's website and email communications
  • Enhancing the nonprofit's online presence and engaging the community
  • Planning, writing, designing, and scheduling email campaigns
  • Collaborating with various teams to support organizational goals

ASSUMPTION: This role requires a balance of technical skills (website management, email marketing) and creative skills (writing, design). It also demands strong organizational skills to manage multiple projects.

πŸ“‹ Key Responsibilities

βœ… Maintain and update website content to ensure accuracy, accessibility, and alignment with brand standards

βœ… Work with web developers or platforms to troubleshoot technical issues

βœ… Monitor website analytics to improve user experience and optimize performance

βœ… Develop landing pages and campaign-specific web content

βœ… Ensure website meets accessibility and SEO best practices

βœ… Plan, write, design, and schedule email campaigns using tools such as Mailchimp, Klaviyo, or similar

βœ… Manage subscriber lists and segmentation to improve engagement

βœ… Track and analyze email performance metrics to guide future strategy

βœ… Collaborate with programs, development, and event teams to support organizational goals through targeted email campaigns

βœ… Provide event support as needed

βœ… Support broader digital strategy, events, and digital fundraising campaigns

βœ… Help develop marketing collateral and promotional content in coordination with other departments

βœ… Ensure all communications are aligned with the organization’s mission, tone, and branding guidelines

ASSUMPTION: This role requires strong attention to detail, project management skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: 3+ years of experience with email management

Required Skills:

  • Proven success in email marketing, including developing and optimizing drip campaigns
  • Proficiency in WordPress
  • Strong writing, editing, and design skills
  • Experience with Google Analytics and email performance metrics
  • Ability to manage multiple projects with strong attention to detail

Preferred Skills:

  • Experience with event planning and support
  • Familiarity with SEO best practices

ASSUMPTION: While a Bachelor's degree is preferred, relevant job experience may be considered equivalent. Familiarity with the non-profit sector would be an asset.

πŸ’° Compensation & Benefits

Salary Range: $60,000.00 - $80,000.00 per year

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:30am-5:00pm (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role in the non-profit sector in Scottsdale, AZ.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Childhelp is a non-profit organization focused on preventing and treating child abuse and neglect. They offer a wide range of services, including intervention, treatment, and education programs.

Company Size: Childhelp has 501-1,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for collaboration and growth.

Founded: Childhelp was founded in 1959 by Sara O’Meara and Yvonne Fedderson. The organization has since grown into a global movement dedicated to ending child abuse and neglect.

Company Description:

  • Childhelp is the nation's largest nonprofit devoted to rescuing abused and neglected children through innovative intervention, prevention, and treatment programs
  • The organization impacts the lives of over 13 million children annually
  • Childhelp offers a comprehensive range of services, including hotlines, advocacy, mental health services, and educational programs

Company Specialties:

  • Child Abuse Prevention Education
  • Child Abuse Intervention Services
  • Child Abuse Treatment Programs

Company Website: https://www.childhelp.org/

ASSUMPTION: Childhelp's mission and values are deeply rooted in its commitment to helping children in need. Applicants should be passionate about the organization's cause and aligned with its mission.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of technical skills, creativity, and project management experience.

Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and Communications.

Work Arrangement: This is an on-site role, with the expectation to work from the Scottsdale, AZ headquarters. However, there may be opportunities for remote work on a case-by-case basis.

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the marketing department
  • Opportunities to collaborate with various teams and gain exposure to different aspects of the organization
  • possibility to transition into a management role as the organization continues to grow

ASSUMPTION: Childhelp's growth and expansion present numerous opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Childhelp's headquarters is a professional office environment, with a focus on collaboration and open communication.

Office Location(s): 6730 North Scottsdale Road, Suite 150, Scottsdale, AZ 85253

Geographic Context:

  • Scottsdale is a suburb of Phoenix, Arizona, with a population of approximately 250,000
  • The area is known for its high-quality schools, upscale shopping, and vibrant arts scene
  • Scottsdale offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions

Work Schedule: The work schedule is Monday-Friday, 8:30am-5:00pm, with a 30-minute lunch break. There may be occasional evening or weekend work for events or special projects.

ASSUMPTION: The work environment at Childhelp is professional yet casual, with a strong focus on teamwork and collaboration. The organization values work-life balance and offers flexible work arrangements when possible.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-person or video interview with the hiring manager and a team member
  • Final interview with the Director of Marketing and Communications
  • Background check and reference check

Key Assessment Areas:

  • Technical skills in website management and email marketing
  • Creativity and design skills
  • Project management and organizational skills
  • Alignment with Childhelp's mission and values
  • Communication and interpersonal skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Include specific examples of your email marketing campaigns and their results
  • Demonstrate your understanding of Childhelp's mission and how your skills can contribute to its goals
  • Prepare questions to ask the interviewer about the organization's culture and growth opportunities

ATS Keywords: Marketing Manager, Email Marketing, Website Management, Digital Marketing, Non-profit, Childhelp

ASSUMPTION: Childhelp's hiring process is thorough and designed to find the best fit for the organization's culture and mission. Applicants should be prepared for a comprehensive interview process and be ready to demonstrate their skills and passion for the organization's cause.

πŸ› οΈ Tools & Technologies

  • WordPress
  • Mailchimp or similar email marketing platforms
  • Google Analytics
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Adobe Creative Suite (Photoshop, Illustrator)

ASSUMPTION: Familiarity with these tools is essential for this role. Applicants should be comfortable using and learning new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Compassion
  • Integrity
  • Excellence
  • Accountability
  • Collaboration

Work Style:

  • Team-oriented and collaborative
  • Adaptable and flexible
  • Results-driven and detail-oriented
  • Passionate about Childhelp's mission

Self-Assessment Questions:

  • How do you demonstrate compassion in your daily work?
  • How have you shown integrity in a previous role?
  • How do you balance multiple projects and maintain attention to detail?
  • How do you stay organized and manage your time effectively?

ASSUMPTION: Childhelp values employees who embody their core values and work style. Applicants should be prepared to discuss how their personal values align with the organization's mission and culture.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with competing priorities
  • Managing multiple projects and deadlines simultaneously
  • Balancing creative and technical aspects of the role
  • Occasional evening or weekend work for events or special projects

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a willingness to go above and beyond when needed.

πŸ“ˆ Similar Roles Comparison

  • Unlike for-profit marketing roles, this position focuses on driving engagement and support for a non-profit cause rather than generating revenue
  • Childhelp's marketing efforts are heavily focused on digital channels, with a smaller budget for traditional marketing tactics
  • Career progression in non-profit marketing may differ from for-profit roles, with opportunities for growth and advancement within the organization

ASSUMPTION: Applicants should consider the unique aspects of working in a non-profit environment and how their skills and experiences align with the organization's mission and goals.

πŸ“ Sample Projects

  • Developing and executing a targeted email campaign to raise awareness about Childhelp's prevention programs
  • Creating and optimizing landing pages for Childhelp's fundraising events
  • Managing Childhelp's social media presence to engage with supporters and raise awareness about the organization's cause

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Marketing Manager may undertake to support Childhelp's mission and goals.

❓ Key Questions to Ask During Interview

  • How does this role support Childhelp's overall mission and goals?
  • What are the biggest challenges facing the marketing department currently, and how can this role address them?
  • How does Childhelp measure the success of its marketing campaigns, and what metrics are most important?
  • What opportunities are there for professional growth and development within the marketing department?
  • How does Childhelp foster a work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and the organization, and show that you have thought critically about the position and its responsibilities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare questions to ask the interviewer about the organization's culture and growth opportunities
  • Prepare examples of your email marketing campaigns and their results
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.