Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Pewaukee, Wisconsin

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing strategy, management, and execution across digital marketing, field marketing, brand communications, and marketing/sales campaigns
• Leading and inspiring diverse marketing teams to drive engagement, brand strength, and revenue growth
• Managing resources and ensuring alignment with organizational goals
• Collaborating with sales, service, operations, and finance teams to enhance efficiency and satisfaction
• Refining account-based marketing strategy and evaluating team structure for optimal productivity and performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing multiple marketing channels and teams.

📋 Key Responsibilities

✅ Leading and inspiring marketing teams, fostering collaboration and professional growth

✅ Recruiting, hiring, and managing team members, setting and achieving goals, and conducting performance reviews

✅ Ensuring adherence to operational procedures, policies, and standards, and recommending internal process improvements

✅ Setting regional/individual goals for marketing teams to align with sales organization objectives and reporting on performance through PowerBI

✅ Refining account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays

✅ Evaluating team structure for efficiency and organizational satisfaction, driving engagement and alignment across sales, service, operations, and finance

✅ Allocating resources efficiently across teams to ensure optimal productivity and performance

✅ Designing and implementing marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Overseeing social media channels, email newsletters, partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Leading the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Coordinating webinars and virtual events to engage target audiences effectively

✅ Organizing all HBS conferences, including Innovate, HBS sales conferences, internal summits, Secure Iowa, and ServiceFest

✅ Directing the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Overseeing all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders

✅ Managing the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials

✅ Supervising website content, including landing pages, blog articles, videos, and graphics

✅ Developing integration plans for acquisitions or growth to new markets, and assisting with integrations as needed

✅ Working with HBS’s business units to enhance and develop branding, content, and training resources for the sales organization on the HBS Sales Playbook

✅ Enabling sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyzing sales data against marketing budgets and profit margins, leveraging effective campaigns, and creating cross-selling plays involving sales, inside sales, and marketing

✅ Developing strategies to maximize customer engagement and conversion rates

✅ Enhancing engagement with key vendors in the channel/region, managing relationships with HBS regional partners and the Partner Relationship team, and providing leadership for vendor, service, finance, and operational escalation issues

✅ Collaborating with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value

✅ Collaborating with leadership on budget and company direction, managing fiscal year budget and finance, including expenditures and projections

✅ Monitoring spending and optimizing expenditures to achieve maximum ROI

ASSUMPTION: This role requires strong leadership, strategic planning, and analytical skills, as well as experience in managing marketing budgets and teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 5+ years of marketing experience and 3+ years of leadership experience

Required Skills:

• Proficient skills, knowledge, and abilities with Microsoft Excel, PowerPoint, and CRM systems
• Power BI and marketing analytics experience
• Proven track record of building successful ABM campaigns

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA and experience in the IT services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT services industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. Actual salary may vary based on factors such as performance, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC specializes in IT services and IT consulting, focusing on the rapid design and implementation of business solutions for small to mid-market businesses. They offer a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a close-knit work environment where employees have the opportunity to make a significant impact.

Founded: 1994

Company Description:

• Heartland is a boutique software and IT consulting company that focuses on rapid, adaptable business solutions
• The company serves clients in various industries, including Aerospace and Defense, Manufacturing, Distribution, Benefit Services/Insurance, Not-for-Profit, Financial Services, Healthcare, and Hospitality
• Heartland's team consists of talented individuals with years of business experience, coming from companies such as Ernst & Young, AT Kearny, McDonald’s Corporation, Chemring Energetic Devices, AT&T, and Aflac

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC values a pragmatic approach to solving complex business problems and processes, balancing speed, cost, and effectiveness.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic planning, leadership, and experience in marketing and team management.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees multiple marketing teams, including digital marketing, field marketing, brand and communications, and marketing/sales campaigns.

Work Arrangement: This role is on-site, with a full-time work arrangement of 40 hours per week. The work schedule may include occasional evenings and weekends for events and conferences.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC offers opportunities for employees to grow and take on more responsibilities as the company expands
• This role provides the chance to work closely with the CEO and other senior leaders, gaining valuable experience and exposure
• Heartland values professional development and offers opportunities for employees to learn and grow within their roles

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC is well-suited for a strategic, innovative, and collaborative marketing professional seeking to make a significant impact in a small company environment.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has a single office location in Downers Grove, Illinois, with a small team of 11-50 employees.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US

Geographic Context:

• Downers Grove is a suburb of Chicago, Illinois, offering a mix of urban and suburban living with easy access to the city
• The area provides a variety of housing options, excellent schools, and a strong sense of community
• Downers Grove is home to several Fortune 500 companies and offers ample job opportunities in various industries

Work Schedule: The Marketing Manager role follows a standard full-time work arrangement, with occasional evenings and weekends required for events and conferences.

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC is well-suited for a candidate who enjoys working in a small, close-knit team environment and thrives on making a significant impact in a growing company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (CEO)
• Final interview with the CEO and other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Budget management and financial acumen
• Industry knowledge and familiarity with Microsoft Dynamics ERP and CRM
• Cultural fit and alignment with Heartland's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Demonstrate your understanding of account-based marketing (ABM) strategies and provide examples of successful ABM campaigns you've led
• Showcase your ability to manage marketing budgets and optimize expenditures for maximum ROI
• Prepare for behavioral interview questions that assess your leadership, problem-solving, and strategic planning skills
• Research Heartland Business Systems LLC and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Marketing strategy, marketing management, team leadership, budget management, ABM, Microsoft Dynamics ERP, Microsoft Dynamics CRM, marketing analytics, Power BI

ASSUMPTION: The interview process for the Marketing Manager role at Heartland Business Systems LLC is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• CRM systems (e.g., Microsoft Dynamics CRM)
• Power BI
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC requires proficiency in Microsoft Excel, PowerPoint, and CRM systems, as well as experience with marketing analytics tools and project management software.

👔 Cultural Fit Considerations

Company Values:

• Pragmatic problem-solving
• Adaptability and flexibility
• Collaboration and teamwork
• Integrity and honesty
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Close-knit team environment
• Focus on results and impact
• Strong emphasis on collaboration and communication
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a small team and making a significant impact?
• Do you have strong problem-solving skills and a pragmatic approach to solving complex business problems?
• Are you a collaborative team player with excellent communication skills?
• Do you embrace continuous learning and improvement as a core value?

ASSUMPTION: Heartland Business Systems LLC values a pragmatic, collaborative, and adaptable work style, with a strong emphasis on results and impact.

⚠️ Potential Challenges

• Working in a small company may require wearing multiple hats and taking on responsibilities outside of the Marketing Manager role
• Occasional evenings and weekends may be required for events and conferences
• Managing a diverse team of marketing professionals may present unique challenges in communication, collaboration, and leadership
• Balancing marketing budgets and optimizing expenditures for maximum ROI can be challenging, especially in a dynamic business environment

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC presents unique challenges and opportunities for growth and development in a small company environment.

📈 Similar Roles Comparison

• Compared to larger IT services and consulting firms, the Marketing Manager role at Heartland Business Systems LLC offers a more hands-on, close-knit work environment with greater opportunities for impact and growth
• In contrast to smaller marketing agencies, this role provides a broader range of marketing channels and services, allowing for more diverse and strategic marketing initiatives
• Career progression in this role may involve transitioning into a more senior leadership position, such as Vice President of Marketing or Chief Marketing Officer, as the company grows

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC offers unique advantages and challenges compared to similar roles in larger or smaller organizations.

📝 Sample Projects

• Developing and executing a comprehensive ABM strategy to drive engagement, brand strength, and revenue growth for a key HBS client
• Managing a team to plan and execute a large-scale customer conference, including vendor management, logistics, and event promotion
• Collaborating with sales and product teams to create targeted marketing campaigns that promote new HBS services and solutions

ASSUMPTION: The Marketing Manager role at Heartland Business Systems LLC involves a diverse range of projects, requiring strong leadership, strategic planning, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role contributes to that vision?
• How does the CEO support and empower the Marketing Manager to drive engagement, brand strength, and revenue growth?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Heartland Business Systems LLC foster a culture of collaboration and teamwork, and what role does the Marketing Manager play in maintaining this culture?
• What opportunities are there for professional growth and development within the Marketing Manager role and the company as a whole?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge
• Prepare for behavioral interview questions that assess your leadership, problem-solving, and strategic planning skills
• Research Heartland Business Systems LLC and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.