📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Girl Scouts of NYPENN Pathways
🔹 Location: Syracuse, NY
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Flexible, on-site required)
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing initiatives to promote the Girl Scout mission
- Managing multiple projects in a fast-paced, collaborative environment
- Maintaining attention to detail and meeting deadlines
- Collaborating with various teams to create engaging content
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Oversee marketing initiatives to promote the Girl Scout mission
✅ Manage multiple projects, including website CMS, social media, email marketing, and digital publishing
✅ Create engaging content using graphic design, digital photography, and videography skills
✅ Collaborate with teams to ensure projects are completed on time and meet quality standards
✅ Maintain a valid NYS driver's license and ability to travel to all 26 counties of the council
ASSUMPTION: This role may require occasional travel and working non-standard hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, multimedia, graphic design, or a related field
Experience: 3+ years of relevant marketing experience; nonprofit or prior Girl Scout Council experience is a plus
Required Skills:
- Proficiency with website CMS (Adobe Experience Manager, WordPress)
- Social media management, scheduling, and aggregation (Meta Business Manager, Later, Juicer)
- Email marketing (Salesforce Marketing Cloud, MyEmma)
- Project management (Trello, Atlassian)
- Digital publishing (Issuu)
- Strong graphic design skills using Adobe Creative Suite (InDesign, Illustrator, After Effects) and Canva
- Digital photography and editing (Photoshop, Lightroom)
- Videography production and editing (Premiere Pro or equivalent)
- Excellent written and verbal communication skills
- Demonstrated ability to manage multiple projects with attention to detail and deadlines
- Must be a proactive self-starter who thrives in a fast-paced, collaborative environment with a passion for the Girl Scout Mission and values
Preferred Skills:
- Strong design skills, photography, and videography production and editing experience
- Understanding of SEM, SEO, web analytics, Google display advertising, and nonprofit ad grants
- Familiarity with AP Style, media relations, and PR writing
- Experience working with youth or mentoring young creatives
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $55,000 per year
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Paid time off (vacation, sick, holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, hybrid schedule with some evening and weekend hours required
ASSUMPTION: Benefits information is based on industry standards for nonprofits of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Civic and Social Organizations
Company Size: 51-200 employees
Founded: The Girl Scouts of the USA was founded in 1912, and the Girl Scouts of NYPENN Pathways Council was chartered in 1935.
Company Description:
- Girl Scouts is the largest nonprofit organization proven to prepare girls for a lifetime of leadership
- The Girl Scouts of NYPENN Pathways Council administers the Girl Scout Leadership Experience in 24 counties in New York and two in Pennsylvania
- GSNYPENN has a membership of over 14,000 girls in grades K-12 and adult volunteers
Company Specialties:
- Leadership development
- Community improvement projects
- STEM activities
- Summer camp
- Outdoor experiences
- Entrepreneurship
- Travel opportunities
- New experiences for girls
Company Website: http://www.gsnypenn.org
ASSUMPTION: The company's mission and values are centered around empowering girls and fostering leadership skills.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Director of Marketing and Communications
Work Arrangement: Hybrid, with a flexible schedule that may include some evening and weekend hours
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work with and learn from various teams within the organization
- Chance to make a significant impact on the Girl Scout mission and values
ASSUMPTION: Growth opportunities are based on the company's size and the role's potential for expansion.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to work on-site occasionally
Office Location(s): 960 James St., Floor 2, Syracuse, NY 13203, US
Geographic Context:
- The Syracuse, NY area offers a mix of urban and rural environments
- The cost of living is relatively low compared to other major metropolitan areas
- The region has a diverse range of cultural attractions and outdoor recreation opportunities
Work Schedule: Full-time, with a flexible schedule that may include some evening and weekend hours
ASSUMPTION: The work environment may require occasional travel and working non-standard hours to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Cultural fit and alignment with Girl Scout Mission and values
- Technical proficiency with relevant software and tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your passion for the Girl Scout Mission and values in your application materials
- Prepare examples of your marketing work, including graphic design, digital photography, and videography projects
ATS Keywords: Marketing, Communications, Graphic Design, Website CMS, Social Media Management, Email Marketing, Project Management, Digital Publishing, Adobe Creative Suite, Canva, Photography, Videography, Leadership, Girl Scouts
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Adobe Experience Manager or WordPress
- Meta Business Manager, Later, Juicer
- Salesforce Marketing Cloud or MyEmma
- Trello or Atlassian
- Issuu
- Adobe Creative Suite (InDesign, Illustrator, After Effects)
- Canva
- Photoshop, Lightroom
- Premiere Pro or equivalent
ASSUMPTION: The required tools and technologies may change or be updated based on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Courage
- Confidence
- Character
- Honesty
- Fairness
- Caring
- Responsibility
- Respect
- Belonging
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and detail-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong passion for the Girl Scout Mission and values?
- Are you comfortable working in a fast-paced, collaborative environment with a flexible schedule?
- Do you have strong graphic design, digital photography, and videography skills?
ASSUMPTION: Cultural fit is crucial for success in this role, as the organization's mission and values are central to its operations.
⚠️ Potential Challenges
- Occasional travel and working non-standard hours may be required
- The role may involve working with sensitive or confidential information
- The organization may experience budget constraints or changes in priorities
- The role may require managing multiple projects simultaneously, which can be stressful at times
ASSUMPTION: These challenges are based on the nature of the role and the organization's size and mission.
📈 Similar Roles Comparison
- This role is unique in its focus on promoting the Girl Scout mission and working with a nonprofit organization
- Compared to similar marketing roles, this position may offer more opportunities for creative expression and community impact
- Career progression may be slower in a nonprofit setting compared to corporate environments
ASSUMPTION: Similar roles may vary in their focus, responsibilities, and work environment based on the organization's size, mission, and industry.
📝 Sample Projects
- Developing a marketing campaign to promote a new Girl Scout program or event
- Creating engaging content for the organization's website, social media channels, and email newsletters
- Managing a team of graphic designers, photographers, and videographers to produce high-quality materials for marketing initiatives
ASSUMPTION: Sample projects are based on the role's responsibilities and may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the organization currently?
- How does this role collaborate with other departments within the organization?
- What opportunities are there for professional growth and development within the marketing department?
- How does the organization support work-life balance for its employees?
- What are the most rewarding aspects of working for a nonprofit organization like Girl Scouts?
ASSUMPTION: Interview questions should be tailored to the specific role and organization, focusing on the applicant's fit and the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Paycom Online link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your marketing work, including graphic design, digital photography, and videography projects
- Follow up with the hiring manager after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
