Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Everfield

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive B2B marketing strategy
• Creating engaging content in French to build the brand and generate leads
• Optimizing the company website and digital presence for lead generation
• Executing multichannel campaigns and collaborating with external partners
• Analyzing campaign performance and adjusting strategies to maximize ROI

ASSUMPTION: This role requires a strong focus on French language skills and B2B marketing experience, with a balance of strategic and operational tasks.

📋 Key Responsibilities

✅ Define and implement a comprehensive marketing strategy focused on lead generation and engagement

✅ Create engaging content in French to build the brand and generate leads

✅ Optimize the company website and digital presence for lead generation

✅ Execute multichannel campaigns and collaborate with external partners

✅ Analyze campaign performance and adjust strategies to maximize ROI

✅ Manage freelancers and agencies to ensure quality and alignment with company objectives

ASSUMPTION: This role may require occasional work outside of regular hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in B2B marketing, preferably in the SaaS or tech sectors

Required Skills:

• Excellent French writing skills
• Good level of English
• Proactive and analytical approach
• Strong project management skills
• Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics)

Preferred Skills:

• Experience in brand building and positioning
• Familiarity with SEO and user experience optimization
• Knowledge of the software development industry

ASSUMPTION: Candidates with experience in content creation and multichannel campaign execution will be highly valued.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Health Insurance
• E-learning Access
• Paid Time Off (25 days per year)
• Flexible Work Hours (2 remote days per week)
• Mutuelle santé
• Perspectives d’évolution dans une entreprise en pleine expansion

Working Hours: 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Everfield ecosystem)

Founded: Everfield was founded in 2018 and has since grown to include companies in 8 European countries

Company Description:

• Everfield buys, builds, and grows European vertical market and specialist software companies
• Provides tools for companies to move to the next level and unlock opportunities
• Follows a decentralized model, maintaining teams, brands, and offices while focusing on product development and customer support

Company Specialties:

• Software development
• Growth and expansion strategies
• Investment in vertical market and specialist software companies

Company Website: everfield.com

ASSUMPTION: Everfield's decentralized model allows for a high degree of autonomy and local decision-making within its ecosystem companies.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the company's leadership team, with potential for team management as the company grows

Work Arrangement: Hybrid, with 3 office days per week in Barcelona or Montpellier, and 2 remote days per week

Growth Opportunities:

• Potential for team management and leadership roles as the company expands
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to contribute to the growth and success of a dynamic, expanding company

ASSUMPTION: This role offers a unique opportunity to shape the marketing function and have a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Barcelona and Montpellier

Office Location(s): 3 Orchard Place, London, England SW1H 0BF, GB; Mainzer Landstraße 41, Frankfurt, Hesse 60329, DE

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong tech industry
• Montpellier is a growing tech hub with a high quality of life
• Both locations offer a mix of urban and coastal living, with easy access to beaches and outdoor activities

Work Schedule: Standard office hours (9:00 AM - 6:00 PM) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, with the potential for occasional travel to other Everfield locations.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the leadership team

Key Assessment Areas:

• French language skills and writing ability
• B2B marketing experience and strategic thinking
• Project management and organizational skills
• Adaptability and cultural fit within the Everfield ecosystem

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and Everfield's mission in your application materials
• Prepare examples of your French writing and marketing campaign successes

ATS Keywords: B2B Marketing, Content Creation, Lead Generation, SEO, Project Management, Analytical Skills, CRM Tools, Email Campaigns, Social Media, Collaboration, Creativity, Strategic Vision, English Proficiency, French Proficiency, User Experience, Data Analysis

ASSUMPTION: Everfield's decentralized model may result in a more streamlined interview process, with a focus on local hiring and cultural fit.

🛠️ Tools & Technologies

• HubSpot or similar CRM and marketing automation tools
• Google Analytics and other web analytics tools
• SEO and content optimization tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Foster ambition
• Fuel growth
• Unlock opportunities

Work Style:

• Collaborative and decentralized
• Focused on product development and customer support
• Adaptable and responsive to local market needs

Self-Assessment Questions:

• How do you align with Everfield's mission to foster ambition, fuel growth, and unlock opportunities?
• How do you approach collaboration and teamwork in a decentralized environment?
• How do you adapt your marketing strategies to local market needs and cultural contexts?

ASSUMPTION: Everfield's decentralized model and focus on local decision-making may result in a strong emphasis on cultural fit and adaptability during the interview process.

⚠️ Potential Challenges

• Managing external partners and agencies to ensure quality and alignment with company objectives
• Balancing strategic and operational tasks, with a focus on both long-term planning and day-to-day execution
• Occasional travel to other Everfield locations for meetings and events
• Adapting to the unique decentralized structure of Everfield and its ecosystem companies

ASSUMPTION: The decentralized model and focus on local decision-making may present unique challenges and opportunities for the successful candidate.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers a high degree of autonomy and local decision-making within the Everfield ecosystem
• Everfield's focus on growth and expansion provides opportunities for career advancement and leadership roles
• Compared to other marketing roles, this position requires a strong focus on French language skills and B2B marketing experience

ASSUMPTION: The unique structure and focus of Everfield may result in a more dynamic and adaptable work environment compared to traditional marketing roles.

📝 Sample Projects

• Developing and executing a content marketing strategy to build brand awareness and generate leads in the French market
• Optimizing the company website for lead generation and improving user experience
• Collaborating with external partners to execute multichannel campaigns and maximize ROI

ASSUMPTION: The specific projects and tasks may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into Everfield's overall growth strategy and expansion plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Everfield support the professional development and growth of its employees?
• What are the main challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does Everfield's decentralized model impact day-to-day operations and decision-making?

ASSUMPTION: The interview process may focus on the candidate's adaptability, cultural fit, and strategic thinking in the context of Everfield's unique structure and growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your French writing and marketing campaign successes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.