📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Penumbra
🔹 Location: Your Remote Hong Kong Home Office
🔹 Job Type: External
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Growing Penumbra in APAC by increasing sales and customer satisfaction
- Developing, implementing, and monitoring marketing activities for Penumbra products
- Managing product support, event coordination, and participating in product launches
- Collaborating with cross-functional teams and maintaining close communication with customers and team members
ASSUMPTION: This role requires a balance of strategic planning and day-to-day marketing activities, with a focus on customer satisfaction and market growth in the APAC region.
📋 Key Responsibilities
✅ Manage continuing customer and field-oriented product support activities in assigned region
✅ Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion, overseeing budgets associated with these events
✅ Implement promotion strategies, ensuring accuracy of product communication content
✅ Participate on cross-functional launch team to ensure successful delivery of new products to sales organization and end users
✅ Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions
✅ Participate in field training on company products, and in the development of training materials
✅ Identify market opportunities to maximize market penetration
✅ Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features
✅ Participate on cross-functional launch team to ensure successful delivery of completed product to sales organization and end users, including internal and external rollout activities
✅ Articulate and reinforce high level positioning concepts to the field organization
✅ Support global marketing activities through communication and other support for regional sales and marketing team members, direct and to distributors
✅ Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned
✅ Participate in market research activities as required
ASSUMPTION: This role requires a high degree of attention to detail, strong analytical skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Biology, or related field
Experience: 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
Required Skills:
- Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
- Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
- Creativity and a passion for innovation
- Strong analytical skills in forecast and identifying trends and challenges
- Ability to interact with not only senior leadership but all levels within the organization
- Outstanding oral, written, and interpersonal communication skills
- Medical device, pharmaceutical, biotech, or other regulated industry experience desired
- High degree of accuracy and attention to detail
- Proficiency with MS Word, Excel, and PowerPoint
- Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Preferred Skills:
- Fluency in multiple Asian languages
- Experience working in the APAC region
ASSUMPTION: Candidates with experience in the medical device industry and a strong understanding of clinical data will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 3-5 years of experience in the medical device industry in Hong Kong)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Penumbra products
Working Hours: Full-time (40 hours per week), with potential business travel from 30% - 50% and some lifting and moving of up to 25 pounds
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Penumbra operates in the medical equipment manufacturing industry, focusing on innovative therapies for challenging medical conditions with significant unmet need.
Company Size: Penumbra has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Penumbra was founded in 2004 and is headquartered in Alameda, California, with a global presence in the United States, Europe, Canada, Australia, and select international markets.
Company Description:
- Penumbra designs, develops, manufactures, and markets novel products for challenging medical conditions
- The company sells its products to hospitals and healthcare providers through its direct sales organization and distributors
- Penumbra is committed to transforming the treatment of devastating conditions and fostering a culture where everyone's ideas matter
Company Specialties:
- Innovative therapies for challenging medical conditions
- Global healthcare company with a strong focus on customer satisfaction
- Cross-functional teams and collaboration
Company Website: http://www.penumbrainc.com
ASSUMPTION: Penumbra's focus on innovation and collaboration creates an environment where employees can grow and make a meaningful impact on patients' lives.
📊 Role Analysis
Career Level: This role is suitable for candidates with 3-5 years of experience in marketing, seeking to grow their career in the medical device industry.
Reporting Structure: The Marketing Manager will report to the Senior Marketing Manager for the APAC region and work closely with cross-functional teams, including sales, product management, and clinical affairs.
Work Arrangement: This role is on-site with remote flexibility, requiring some business travel (30% - 50%) and the ability to work in various office environments, including hospitals and laboratories.
Growth Opportunities:
- Expanding responsibilities within the APAC region as the company grows
- Potential opportunities to work on new product launches and contribute to Penumbra's innovation pipeline
- Possibility to take on leadership roles within the marketing team as the company continues to expand
ASSUMPTION: This role offers opportunities for career growth and development within Penumbra's expanding APAC region.
🌍 Location & Work Environment
Office Type: Penumbra's APAC headquarters is based in Hong Kong, with a remote-friendly work environment that allows for flexibility and work-life balance.
Office Location(s): One Penumbra Place, Alameda, CA 94502, US (Headquarters); Your Remote Hong Kong Home Office (APAC)
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment
- The APAC region offers diverse cultural experiences and opportunities for professional growth
- Penumbra's global presence provides opportunities for international collaboration and travel
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work and potential business travel (30% - 50%).
ASSUMPTION: The remote-friendly work environment at Penumbra's APAC headquarters offers a good balance between work and personal life, with opportunities for professional growth and international collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the Senior Marketing Manager for the APAC region
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and product launch experience
- Event management and coordination skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with Penumbra's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, event management skills, and analytical abilities
- Prepare examples of successful product launches and event coordination efforts
- Demonstrate your understanding of the medical device industry and Penumbra's mission
- Showcase your ability to work collaboratively in a cross-functional team environment
ATS Keywords: Marketing, Event Management, Product Launch, Clinical Data Application, Analytical Skills, Communication Skills, Organizational Skills, Customer Support, Market Research, Cross-Functional Teamwork, Budget Management, Training Development, Market Evaluation, Product Promotion, Innovation, Attention to Detail
ASSUMPTION: The interview process at Penumbra is designed to assess candidates' marketing skills, cultural fit, and ability to contribute to the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Penumbra fosters a culture of creativity and continuous improvement
- Collaboration: The company values cross-functional teamwork and open communication
- Patient-centered: Penumbra is committed to improving the lives of patients worldwide
Work Style:
- Data-driven: Penumbra uses data and analytics to inform decision-making and strategy
- Adaptable: The company values employees who can thrive in a dynamic and changing environment
- Results-oriented: Penumbra focuses on achieving measurable outcomes and driving growth
Self-Assessment Questions:
- How do you align with Penumbra's commitment to innovation and patient-centered care?
- How do you approach collaborating with cross-functional teams and stakeholders?
- How do you ensure that your work style contributes to a positive and productive team environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Penumbra's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment with frequent changes and new product launches
- Navigating a global organization with diverse cultural and regional considerations
- Adapting to a remote-friendly work environment with some on-site requirements
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a global, remote-friendly work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on the APAC region and requires a strong understanding of the medical device industry and clinical data application
- This role offers opportunities for career growth and development within Penumbra's expanding APAC region
- Compared to other marketing roles, this position requires a higher level of attention to detail and a strong focus on accuracy and precision
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a successful product launch strategy for a new medical device in the APAC region
- Managing a regional event or conference, including budget management, vendor coordination, and attendee engagement
- Conducting market research and analysis to identify trends and opportunities in the APAC medical device market
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and key deliverables for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at Penumbra and how this role contributes to its success?
- How does Penumbra support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign or product launch at Penumbra, and how it aligned with the company's values and mission?
- How does Penumbra approach collaboration and communication across its global offices and teams?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to Penumbra's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, event management skills, and analytical abilities
- Prepare examples of successful product launches and event coordination efforts
- Demonstrate your understanding of the medical device industry and Penumbra's mission
- Showcase your ability to work collaboratively in a cross-functional team environment
- Follow up with the Penumbra HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
