Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: THE KRAFT GROUP

🔹 Location: Foxborough, Massachusetts, United States

🔹 Job Type: Full Time

🔹 Category: Marketing/Media/PR

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing content and design strategy for Patriot Place branding and guest connection
• Managing digital and social media inventory to optimize value for Patriot Place and its partners
• Overseeing all Patriot Place marketing efforts related to customer acquisition, community engagement, promotional activity, grassroots marketing, communications, event execution, content strategy, and database management
• Managing the marketing team and contributing to creative guidelines
• Analyzing digital and social data to create opportunities and provide regular reports to stakeholders

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and analytics.

📋 Key Responsibilities

✅ Develop and manage content and design strategy for Patriot Place branding and guest connection

✅ Manage digital and social media inventory to optimize value for Patriot Place and its partners

✅ Oversee all Patriot Place marketing efforts related to customer acquisition, community engagement, promotional activity, grassroots marketing, communications, event execution, content strategy, and database management

✅ Manage the marketing team, including hiring, training, performance evaluations, and work assignments

✅ Collaborate with content and creative departments to contribute to creative guidelines and ensure social media posts are up to brand standards

✅ Analyze digital and social data to understand content consumption, identify opportunities, and create actionable insights

✅ Create regular reports to provide to in-house key stakeholders and external partners, leveraging data from various analytics platforms

✅ Develop and manage budgets and purchasing of digital ads via social media platforms and Google

✅ Consume and provide competitive analysis of content across other shopping centers, tenant brands, teams, and leagues

✅ Manage the customer loyalty program and Patriot Place App, including content development and tenant and customer engagement strategy

ASSUMPION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring strong organizational and project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3-5 years of marketing experience, including 1-3 years in a supervisory role

Required Skills:

• Proven experience in marketing, with a focus on digital and social media
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong analytical skills and data-driven mindset
• Proficiency in digital creative tools (e.g., Adobe Photoshop, Illustrator, Canva, Lightroom)
• Strong proficiency in Excel, PowerPoint, and Word
• Knowledge of digital technologies, software, and applications
• Highly motivated self-starter with a sense of ownership, willingness to learn, and high degree of curiosity
• Ability to work quickly and efficiently under pressure, handling shifting priorities
• Detail and results-oriented, with strong organizational and project management skills
• Must have attention to detail and focused concentration
• Must be able to learn new tasks and complete tasks independently
• Must be able to make timely decisions in the context of the workflow
• Must possess strong organizational skills, ability to multi-task, and responsiveness

Preferred Skills:

• Experience working with Google Analytics
• Familiarity with CRM software
• Knowledge of the retail or shopping center industry

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results through data-driven strategies and effective team management.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the retail or shopping center industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Patriot Place tenants
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event coverage and other business needs)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail and shopping center management

Company Size: Mid-size (501-1,000 employees)

Founded: 1938, with a rich history in the packaging industry and a strong presence in the New England region

Company Description:

• Rand-Whitney is a leading independent corrugated manufacturer specializing in custom corrugated packaging, retail merchandisers, and digital print solutions
• The company prides itself on delivering high-quality products and services to its partners through industry-leading technology and a talented team of employees
• Rand-Whitney is committed to delivering better business results through a customer-focused, problem-solving approach

Company Specialties:

• Custom Corrugated Containers
• Protective Packaging
• Point of Purchase Displays
• Retail & Retail Ready Packaging
• Digital Printing

Company Website: randwhitney.com

ASSUMPTION: Rand-Whitney's extensive experience in the packaging industry and commitment to customer satisfaction make it an attractive employer for marketing professionals seeking a challenging and rewarding role.

📊 Role Analysis

Career Level: Mid-level marketing management role with potential for growth and advancement

Reporting Structure: This role reports directly to the Senior Marketing Manager or a similar position within the organization

Work Arrangement: On-site, full-time position with the potential for flexible hours during events and other business needs

Growth Opportunities:

• Advancement to a senior marketing role or similar leadership position within the organization
• Expansion of responsibilities to include additional marketing channels or geographic regions
• Potential opportunities in related fields, such as event management or public relations, based on the candidate's interests and skills

ASSUMPTION: This role offers strong potential for career growth and development within the organization, particularly for candidates with a proven track record of success in digital marketing and team management.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork

Office Location(s): 1 Rand Whitney Way, Worcester, MA 01607, US (with additional locations in Dover, NH; Pawtucket, RI; Waterbury, CT; and Red Lion, PA)

Geographic Context:

• Foxborough, Massachusetts, is a suburban town located approximately 25 miles southwest of Boston
• The area offers a mix of urban and rural environments, with easy access to major highways and public transportation
• Foxborough is home to several retail and entertainment destinations, including Patriot Place, Gillette Stadium, and the New England Sports Museum

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage and other business needs

ASSUMPTION: The Foxborough location offers a convenient and accessible work environment for candidates living in the Greater Boston area or surrounding communities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and social media expertise
• Leadership and team management skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments
• Demonstrate your understanding of the role and the company by researching their marketing efforts and providing specific examples of how you can contribute to their success
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Showcase your familiarity with digital marketing tools and platforms, and be ready to discuss your experience with data-driven strategies

ATS Keywords: Marketing Manager, Digital Marketing, Social Media Marketing, Team Management, Analytics, CRM, Retail Marketing, Shopping Center Marketing, Customer Acquisition, Community Engagement, Event Management, Content Strategy, Database Management

ASSUMPTION: Applicants should emphasize their digital marketing and leadership skills, as well as their ability to work effectively in a team environment and adapt to the unique challenges of the retail and shopping center industry.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
• Canva
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• CRM software (e.g., Salesforce, HubSpot)
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have a strong working knowledge of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Problem-solving
• Collaboration
• Innovation
• Integrity

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Team-oriented, with a strong emphasis on collaboration and open communication
• Adaptable and flexible, with the ability to thrive in a changing environment
• Data-driven, with a commitment to using analytics to inform decision-making and strategy

Self-Assessment Questions:

• How do you ensure that your marketing efforts align with the company's values and brand identity?
• Can you provide an example of a time when you successfully managed a team through a significant change or challenge?
• How do you approach continuous learning and professional development in a fast-paced, ever-evolving industry like digital marketing?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Rand-Whitney's core values and work style, as well as their ability to adapt to the unique demands of the retail and shopping center industry.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple marketing channels and priorities
• Adapting to the unique challenges and opportunities of the retail and shopping center industry
• Working with a diverse range of tenants and partners, each with their own marketing goals and objectives
• Managing a tight budget and maximizing the value of marketing efforts

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong leadership, team management, and problem-solving skills.

📈 Similar Roles Comparison

• Marketing Manager (Retail) vs. Marketing Manager (E-commerce):
• Retail marketing focuses on in-store customer experience, promotions, and community engagement, while e-commerce marketing emphasizes online customer acquisition, retention, and brand building
• Retail marketing may require more frequent in-person interactions with customers and team members, while e-commerce marketing may involve more remote collaboration and digital communication
• Marketing Manager (Shopping Center) vs. Marketing Manager (Corporate):
• Shopping center marketing involves managing multiple tenants and partners, each with their own marketing goals and objectives, while corporate marketing focuses on a single brand or product
• Shopping center marketing may require more frequent coordination and collaboration with external partners, while corporate marketing may involve more internal stakeholder management
• Marketing Manager (Digital) vs. Marketing Manager (Traditional):
• Digital marketing emphasizes online channels, data-driven strategies, and real-time analytics, while traditional marketing focuses on offline channels, such as print, television, and radio
• Digital marketing may require more frequent updates and optimizations based on real-time data, while traditional marketing may involve longer lead times and more upfront planning

ASSUMPTION: Candidates should be aware of the unique demands and opportunities of each role and be prepared to adapt their skills and strategies accordingly.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new retail store or shopping center
• Managing a team to create and implement a social media strategy that increases engagement and drives traffic to a retail location
• Analyzing customer data to identify trends, optimize marketing efforts, and improve the customer experience
• Collaborating with tenants and partners to create co-branded marketing materials and promotions that drive sales and customer loyalty
• Managing a team to plan and execute a large-scale event, such as a grand opening or anniversary celebration

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges that a Marketing Manager in the retail or shopping center industry may face.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next fiscal year, and how this role contributes to its success?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a time when you successfully managed a team to achieve a significant marketing goal or overcome a challenge?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to integrating new marketing technologies and platforms into its existing strategies?
• How does the company collaborate with its tenants and partners to create effective marketing campaigns that drive results for all parties involved?

ASSUMPTION: These interview questions help candidates assess the company's marketing strategy, team dynamics, and growth opportunities, as well as their alignment with the organization's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Showcase your familiarity with digital marketing tools and platforms, and be ready to discuss your experience with data-driven strategies
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.