Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Replicated

🔹 Location: Remote (US, Canada, UK, Australia, New Zealand)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Spearheading core marketing programs across content, email, web, and paid channels to drive measurable business results
• Crafting compelling messaging and collateral that resonates with both technical and enterprise buyers
• Designing and producing high-impact marketing assets including landing pages, presentations, product visuals, and social graphics
• Driving product launches with integrated campaigns, web updates, and strategic go-to-market content
• Collaborating cross-functionally with founders, product teams, and sales to align on campaigns, positioning, and brand strategy

ASSUMPTION: This role requires a strong blend of technical fluency, creative design instincts, and project management skills to succeed in a fast-paced, highly technical environment.

📋 Key Responsibilities

✅ Spearhead core marketing programs across content, email, web, and paid channels that drive measurable business results

✅ Craft compelling messaging and collateral that resonates with both technical and enterprise buyers

✅ Design and produce high-impact marketing assets including landing pages, presentations, product visuals, and social graphics

✅ Drive product launches with integrated campaigns, web updates, and strategic go-to-market content

✅ Collaborate cross-functionally with founders, product teams, and sales to align on campaigns, positioning, and brand strategy

✅ Analyze campaign performance and implement data-driven optimizations

✅ Manage and enhance our website presence (experience with Webflow is a plus)

✅ Create and oversee booth content for conferences and industry events, including occasional travel for in-person execution

✅ Test and champion new formats, tools (including AI), and growth strategies to expand our reach and conversion

ASSUMPTION: This role requires a proactive self-starter who can own campaigns end-to-end, from strategic concept to compelling design to performance measurement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in B2B SaaS marketing, with a track record of success engaging technical enterprise customers

Required Skills:

• Creative vision paired with hands-on proficiency in design tools including Figma, Adobe Creative Suite, and Canva
• Proven ability to own campaigns end-to-end—from strategic concept to compelling design to performance measurement
• Talent for translating technical complexity into clear, engaging messaging for developers and enterprise buyers
• Exceptional project management skills with the ability to prioritize and execute multiple initiatives simultaneously
• Self-directed work ethic balanced with enthusiasm for collaboration in a nimble, fast-moving team environment

Preferred Skills:

• Experience in B2B SaaS marketing at a developer tools, AI/ML, or infrastructure company
• Hands-on technical experience (whether through past roles, personal projects, or education)
• Experience managing or updating websites in Webflow (or similar tools)
• Some familiarity with HTML/CSS or no-code tooling

ASSUMPTION: Candidates with experience in B2B SaaS marketing at a developer tools, AI/ML, or infrastructure company may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $120,000 to $140,000 per year (USD)

Benefits:

• Health/Dental/Vision
• Life/AD&D
• LTD/STD
• FSA
• 401K
• Stock options
• Partner perk programs
• Generous time off (minimum of 3 weeks per year)
• Laptop+accessories you need to get set up
• Generous home office set up allowance or co-working space allowance - up to $10,000 per year!
• Curiosity Budget to help you keep learning and growing!

Working Hours: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is based on industry standards for B2B SaaS marketing roles with 3+ years of experience and a remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Replicated is a Commercial Software Distribution Platform, helping software vendors distribute their applications into self-hosted environments like VPC, on-prem, air gap, and more.

Company Size: Replicated is a mid-sized company with 51-200 employees, offering a robust pay and benefits package that rewards employees for their contributions to the company's success, supports their well-being, and helps create a great remote work environment.

Founded: Replicated was founded in 2014 and is headquartered in West Hollywood, California.

Company Description:

• Replicated helps software vendors distribute their applications into self-hosted environments, with a suite of tools ranging from installation to testing, to licensing and support.
• Their customers include KNIME, Puppet, Smartbear, BigID, Swimlane, and many other fast-growing enterprise software vendors.
• Replicated is committed to cultivating an efficient, respectful workplace that values diversity and inclusion.

Company Specialties:

• Kubernetes
• On-prem
• Multi-prem
• Helm

Company Website: https://www.replicated.com

ASSUMPTION: Replicated's focus on self-hosted software distribution makes it an attractive option for enterprise software vendors looking to expand their reach into complex environments.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3+ years of experience in B2B SaaS marketing.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and collaborate cross-functionally with founders, product teams, and sales.

Work Arrangement: This is a remote-only position, with the option to work from any state in the US, as well as Canada, the UK, Australia, and New Zealand.

Growth Opportunities:

• As Replicated continues to grow, there will be opportunities for the Marketing Manager to take on more responsibility and advance their career within the marketing function.
• With experience and success in this role, the Marketing Manager may have the opportunity to lead a team or take on a more strategic role within the organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): N/A (remote work only)

Geographic Context:

• Replicated is headquartered in West Hollywood, California, but has a fully remote work culture, allowing employees to work from anywhere within the approved locations.
• The company offers a generous home office set up allowance or co-working space allowance to support employees in their remote work environment.

Work Schedule: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: Replicated's fully remote work environment offers employees the flexibility to work from anywhere within the approved locations, with a generous home office set up allowance to support their remote work experience.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with the team

Key Assessment Areas:

• Technical knowledge and understanding of B2B SaaS marketing
• Creative design skills and ability to produce high-impact marketing assets
• Project management skills and ability to prioritize and execute multiple initiatives simultaneously
• Collaboration and communication skills, both written and verbal

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include any work (professional or personal) that illustrates your marketing experience, such as writing samples or visual work
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively in a remote environment
• Research Replicated's company culture and values to ensure a strong fit

ATS Keywords: B2B SaaS marketing, technical fluency, creative design, project management, campaign management, content creation, data analysis, web management, event management, AI tools, Figma, Adobe Creative Suite, Canva, HTML/CSS, no-code tooling

ASSUMPTION: Replicated's hiring process is designed to assess candidates' technical knowledge, creative design skills, and ability to work collaboratively in a remote environment.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite
• Canva
• Webflow (or similar tools)
• HTML/CSS
• No-code tooling
• AI tools (for brainstorming, improving work efficiency, or enhancing creativity)

ASSUMPTION: Replicated uses a variety of design and project management tools to support its marketing efforts, with a willingness to leverage AI tools to move faster, brainstorm smarter, or improve work quality.

👔 Cultural Fit Considerations

Company Values:

• Care Deeply: Care deeply about the work that you do. Because of that, you are constantly learning and willing to go out on a limb, challenge assumptions, go back to first principles, etc.
• Longterm: Treat every interaction as part of a 30-year relationship. You'll see everyone down the road again as customers, partners, coworkers, etc.
• Curious: We're always learning and we approach everyone and every problem with curiosity. When needed, we challenge assumptions and go back to first principles.

Work Style:

• Proactive self-starter with a strong work ethic
• Collaborative and enthusiastic team player
• Adaptable and comfortable working in a fast-moving, remote environment
• Strong communication and project management skills

Self-Assessment Questions:

• How do you approach challenges with a longterm mindset, considering the 30-year relationship with stakeholders?
• Can you provide an example of a time when you cared deeply about a project or task, and how did you approach it?
• Describe a situation where you had to challenge assumptions or go back to first principles to solve a problem. What was the outcome?

ASSUMPTION: Replicated values candidates who align with their core values of caring deeply, thinking longterm, and maintaining a curious mindset.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity and work-life balance
• Collaborating with a distributed team may require additional effort to build relationships and maintain communication
• Managing multiple initiatives simultaneously may require strong project management skills and the ability to prioritize effectively
• Occasional travel for in-person events may be required, which could disrupt work routines or personal schedules

ASSUMPTION: These challenges can be mitigated with strong communication, time management, and a proactive approach to remote work.

📈 Similar Roles Comparison

• Compared to other B2B SaaS marketing roles, this position requires a stronger focus on technical fluency and the ability to translate complex ideas into clear, engaging messaging for both developers and enterprise buyers
• Replicated's focus on self-hosted software distribution makes it an attractive option for enterprise software vendors looking to expand their reach into complex environments
• Career progression in this role may involve taking on more responsibility within the marketing function or transitioning into a more strategic role within the organization

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function, with a focus on technical fluency and the ability to translate complex ideas into clear, engaging messaging.

📝 Sample Projects

• Creating a comprehensive product launch campaign, including integrated content, web updates, and strategic go-to-market messaging
• Designing and producing high-impact marketing assets for a major industry event, including booth content, presentation decks, and social graphics
• Crafting compelling messaging and collateral for a new product or feature, targeting both technical and enterprise buyers

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of creativity and technical expertise required for this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing team in the first 90 days, and how can this role contribute to their success?
• How does the company approach collaboration and communication in a remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the team's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively in a remote environment
• Research Replicated's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.