📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom (Hybrid)
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible location)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and user-centric decision-making
- Managing marketing budgets and tracking costs and returns by campaign
- Conducting user research and providing actionable feedback to inform product development
- Organizing and managing events and external shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: This role requires a proactive approach, with the ability to adapt to changing priorities and work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Excellent communication and interpersonal skills
- Strong budgeting and forecasting skills
- Proactive, adaptable, and can-do attitude
- Team-oriented, with the ability to collaborate effectively with cross-functional teams
- Creative thinker with an excellent eye for detail and the ability to turn data into actionable insights
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
ASSUMPTION: Candidates with experience in app marketing or user acquisition are strongly preferred.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), depending on experience
Benefits:
- Annual bonus of 10% (STCP)
- Private healthcare (covers pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (option to buy and sell holiday days)
- Pension plan
- Corporate social responsibility initiatives
- Life assurance (4X)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job hunting, diversity, coaching, and events)
Company Size: 11-50 employees (via Jobs for Humanity)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- They combine cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem
Company Specialties:
- Job hunting
- Diversity
- Coaching
- Training
- Events
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is acting as a recruitment partner for CPM, and the role is based at CPM's offices in Thame, United Kingdom.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible location, with the option to work remotely)
Growth Opportunities:
- Potential to shape and grow the shopt brand as the company scales and evolves
- Opportunity to work in a collaborative and creative environment where input directly impacts business success
- Chance to gain experience in a dynamic and fast-growing company with a strong emphasis on user-centric decision-making
ASSUMPTION: This role offers significant growth potential, as the company is expanding and looking to fill key positions.
🌍 Location & Work Environment
Office Type: Hybrid (flexible location, with the option to work remotely)
Office Location(s): Thame, United Kingdom (with the option to work remotely)
Geographic Context:
- Thame is a town in Oxfordshire, approximately 13 miles southeast of Oxford
- The area has a mix of urban and rural environments, with easy access to both city amenities and countryside
- Thame is well-connected by road, with easy access to the M40 motorway and regular bus services to Oxford and High Wycombe
Work Schedule: Full-time (37.5 hours per week), with the option to work remotely
ASSUMPTION: The flexible work arrangement allows for a better work-life balance and caters to candidates with varying needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Strategy, Engagement, and Operations
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting
- User research and data analysis
- Communication and interpersonal skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of user acquisition and engagement strategies in your application materials
- Be prepared to discuss your approach to marketing budgeting and tracking costs and returns
- Showcase your ability to work effectively in a collaborative, fast-paced environment
ATS Keywords: Marketing Manager, User Acquisition, User Engagement, Marketing Strategy, Marketing Planning, Budgeting, Forecasting, Data Analysis, Collaboration, Communication, Interpersonal Skills, App Marketing
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing strategy.
👔 Cultural Fit Considerations
Company Values:
- Inclusive hiring
- Seamless, scalable, and sustainable D&I solutions
- Collaboration and partnership
Work Style:
- Creative and strategic
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving user acquisition and engagement through strategic marketing initiatives?
- Are you comfortable working in a fast-paced, collaborative environment where priorities may change frequently?
- Do you possess strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a tight marketing budget and maximizing ROI
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working effectively with remote team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- This role focuses more on user acquisition and engagement than traditional brand management roles
- Unlike many marketing roles, this position requires a strong emphasis on data analysis and user research
- Career progression in this role could lead to senior marketing or management positions within the company
ASSUMPTION: This role offers a unique blend of strategic marketing, data analysis, and user-centric decision-making, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and registrations
- Conducting user research to identify trends and patterns in user behavior and sentiment
- Creating marketing collateral to support the growth of retail media and drive revenue
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and user-centric nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to measuring and optimizing marketing campaign performance?
- How does the company ensure brand consistency and user-centric decision-making across its marketing efforts?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the team dynamics, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching the company, the role, and the industry, and by practicing common interview questions
- Follow up with the hiring manager within one week of your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
