Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Accor

🔹 Location: Makkah, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing and communications plans
• Managing public relations activities and brand communication
• Collaborating with cross-functional teams to align marketing initiatives with operational needs
• Tracking campaign performance and optimizing strategies based on data insights
• Managing agency relationships and marketing budgets

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively in a fast-paced, team-oriented environment. The ideal candidate will have experience in hospitality or a consumer-focused industry and be comfortable managing multiple projects and stakeholders.

📋 Key Responsibilities

✅ Execute annual marketing and communications plans, aligning activities with department budgets, ROI targets, and wider business objectives

✅ Monitor industry, cultural, and travel trends; conduct competitive analysis

✅ Execute public relations activities for the hotel based on its marketing goals

✅ Ensure brand consistency across all guest touchpoints and implement global/regional brand campaigns

✅ Maintain and create visual assets like photography, videography, and graphics for marketing and PR, as per brand guidelines

✅ Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE

✅ Draft news releases, articles, and executive statements to enhance brand storytelling

✅ Implement multi-channel campaigns aligned with annual plans and brand guidelines

✅ Track campaign performance and recommend optimizations based on data insights

✅ Handle daily communication with creative and PR agencies on scope, timelines, and budgets

✅ Track marketing expenses and manage the MarComm budget

✅ Collaborate with Sales, F&B, Spa, Rooms, Loyalty, and Events to align marketing and communications initiatives with operational needs

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams to achieve common goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

Experience: 3-5 years of hands-on Marketing and PR experience, preferably in hospitality or a consumer-focused industry.

Required Skills:

• Strong copywriting and editing skills, with attention to detail
• Experience managing agency relationships and coordinating multi-channel campaigns
• Ability to work effectively in a fast-paced, team-oriented environment
• Knowledge in brand communication tools and platforms
• Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms

Preferred Skills:

• Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination
• Experience in managing marketing agencies and creative vendors

ASSUMPTION: The ideal candidate will have a strong foundation in marketing and PR, with a proven track record of executing successful campaigns and managing agency relationships. They should be comfortable working in a dynamic environment and collaborating with various teams to achieve common goals.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between SAR 15,000 - 25,000 per month, based on industry standards for a Marketing Manager with 3-5 years of experience in the hospitality industry in Makkah, Saudi Arabia. This estimate is subject to change based on the candidate's qualifications and experience.

Benefits:

• ALL Heartist benefit card offering discounted rates in Accor worldwide
• Learning programs through Accor Academies and the opportunity to earn qualifications while working
• Opportunity to develop talent and grow within the property and across the world
• Ability to make a difference in the local community through Accor's Corporate Social Responsibility activities, like Planet 21

Working Hours: Full-time position with standard working hours, including evenings and weekends as needed to support hotel operations and events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Accor offers a comprehensive benefits package to attract and retain top talent in the hospitality industry.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of various guests and markets. The company is committed to providing exceptional experiences and creating lasting memories for its guests.

Company Size: Accor is a large multinational corporation with over 290,000 employees and a presence in more than 100 countries. This size allows for ample opportunities for career growth and development within the organization.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a portfolio of over 5,600 properties across 110 countries.

Company Description:

• Accor is dedicated to suit all desires and needs, offering a wide range of hotel brands and services to cater to various guests and markets
• The company is committed to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all
• Accor strives to reinvent the guest experience every day, breaking new ground to reimagine hospitality and inspire new ways to experience the world

Company Specialties:

• Hospitality and catering services
• Hotel management and operations
• Brand development and marketing
• Loyalty programs and customer engagement

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's large size and global presence offer numerous opportunities for career growth and development within the organization. The company's commitment to sustainability and positive impact sets it apart in the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for candidates with 3-5 years of experience in marketing and PR, seeking to advance their careers in the hospitality industry. The position offers opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager will report directly to the Hotel Manager and collaborate with various departments, including Sales, F&B, Spa, Rooms, Loyalty, and Events, to align marketing and communications initiatives with operational needs.

Work Arrangement: This is an on-site position, requiring the Marketing Manager to be present at the hotel to effectively coordinate with the team and support hotel operations.

Growth Opportunities:

• Advancement within the marketing department or other departments within the hotel
• Opportunities to work on special projects and initiatives to gain exposure and demonstrate leadership skills
• Potential to transfer to other Accor properties or brands within the company

ASSUMPTION: This role offers numerous opportunities for career growth and development within the company. The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: The Marketing Manager will work on-site at the Pullman ZamZam Makkah hotel, located in the heart of Makkah, Saudi Arabia.

Office Location(s): Pullman ZamZam Makkah, Abraj Al Bait complex, Makkah, Saudi Arabia

Geographic Context:

• Makkah is the holiest city in Islam and the capital of the Makkah Region in Saudi Arabia
• The city is home to the Kaaba, the holiest site in Islam, and hosts millions of pilgrims annually
• Makkah offers a unique cultural and historical experience, with numerous religious and tourist attractions

Work Schedule: Full-time position with standard working hours, including evenings and weekends as needed to support hotel operations and events. The work schedule may vary depending on hotel occupancy and event schedules.

ASSUMPTION: Working in Makkah offers a unique cultural and historical experience, with numerous religious and tourist attractions. The work schedule may vary depending on hotel occupancy and event schedules, requiring flexibility and adaptability from the Marketing Manager.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Hotel Manager and other department heads
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing and PR skills and experience
• Brand management and communication skills
• Campaign development and execution
• Budget management and financial acumen
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and PR experience and skills
• Demonstrate your understanding of the hospitality industry and Accor's brand values
• Showcase your creativity and strategic thinking in your responses to interview questions
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing, PR, Brand Management, Campaign Development, Budget Management, Hospitality, Accor, Pullman, Makkah

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and PR skills, brand management and communication skills, campaign development and execution, budget management and financial acumen, and collaboration and teamwork skills. The ideal candidate will have a strong understanding of the hospitality industry and Accor's brand values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva or Adobe Suite (Photoshop, Illustrator)
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in Microsoft Office Suite, Canva or Adobe Suite, and social media platforms. Familiarity with CRM software and project management tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Respect: Showing consideration for and valuing the individual and collective contributions of Accor's employees
• Integrity: Upholding the highest ethical standards, demonstrating honesty and fairness in all aspects of business
• Commitment: Fostering a passion for hospitality and dedication to delivering exceptional experiences for guests and employees

Work Style:

• Collaborative: Working effectively with cross-functional teams to achieve common goals
• Adaptable: Embracing change and responding to new challenges with flexibility and resilience
• Results-driven: Focusing on delivering high-quality work and achieving desired outcomes

Self-Assessment Questions:

• How do you demonstrate Accor's values of respect, integrity, and commitment in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a marketing or PR campaign?
• How do you prioritize and manage multiple projects and deadlines to ensure the successful execution of marketing and PR initiatives?

ASSUMPTION: Accor places a strong emphasis on cultural fit and values-driven behavior in its hiring process. The ideal candidate will demonstrate a strong alignment with Accor's values and work style preferences.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in hotel operations, marketing strategies, and brand guidelines
• Working in a multicultural and multilingual environment, requiring strong communication and interpersonal skills

ASSUMPTION: The Marketing Manager will face numerous challenges in this role, including managing multiple projects and deadlines, collaborating with cross-functional teams, and adapting to changes in hotel operations and marketing strategies. The ideal candidate will be proactive, results-driven, and comfortable working in a dynamic environment.

📈 Similar Roles Comparison

• Marketing Manager (Hospitality) vs. Marketing Manager (Corporate): Hospitality marketing requires a strong understanding of the industry, brand management, and customer engagement, while corporate marketing focuses more on B2B communications and strategic partnerships
• Marketing Manager (Accor) vs. Marketing Manager (Competitor): Accor's portfolio of brands and global presence offers unique opportunities for career growth and development within the company, while competitor roles may offer different brand exposure and industry experience
• Marketing Manager (Pullman) vs. Marketing Manager (Other Accor Brands): Pullman is a luxury brand within Accor's portfolio, offering unique marketing challenges and opportunities compared to other Accor brands, such as Sofitel, Novotel, or ibis

ASSUMPTION: This role offers unique opportunities for career growth and development within Accor's portfolio of brands and global presence. The ideal candidate will have a strong understanding of the hospitality industry, brand management, and customer engagement, and be eager to take on new challenges and responsibilities.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new hotel or restaurant within the Pullman ZamZam Makkah property
• Managing a rebranding initiative for an existing hotel or restaurant within the Accor portfolio, ensuring consistent messaging and visual identity across all touchpoints
• Collaborating with the sales team to create targeted marketing materials and campaigns to drive group and corporate bookings for the hotel

ASSUMPTION: These sample projects illustrate the diverse range of marketing and PR initiatives the Marketing Manager may be responsible for in this role, requiring strong strategic thinking, creativity, and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing and PR calendar for the Pullman ZamZam Makkah hotel, and how this role will contribute to its development and execution?
• How does the Marketing Manager collaborate with the sales, F&B, spa, rooms, loyalty, and events teams to align marketing and communications initiatives with operational needs?
• What are the key performance indicators (KPIs) used to measure the success of marketing and PR campaigns at the Pullman ZamZam Makkah hotel, and how are these tracked and reported?
• How does Accor support the professional development and growth of its Marketing Managers, and what opportunities exist for advancement within the company?
• What are the most significant challenges facing the hospitality industry in Makkah, and how does Accor differentiate itself from competitors in this market?

ASSUMPTION: These key questions will help the candidate better understand the role, the company, and the industry, allowing them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000065353135-marketing-manager
• Tailor your resume and cover letter to highlight your relevant marketing and PR experience and skills, demonstrating your understanding of the hospitality industry and Accor's brand values
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.