📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Freudenberg Group
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and growing a product portfolio, including commercialization, market growth, and profitability tracking
- Implementing product and pricing strategies in alignment with regional and global marketing teams
- Analyzing consumer and shopper insights, competitive trends, and key portfolio benefits to position products effectively
- Developing and implementing go-to-market trade and shopper marketing elements
- Supporting the local Head of Marketing in developing and implementing media campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Manage the respective product portfolio, including commercialization, market growth, profitability tracking, and go-to-market plans
✅ Implement product and pricing strategies (NRM) in alignment with Regional/Global Marketing
✅ Based on data analytics, understand consumer/shopper insights, competitive trends, and key portfolio benefits to best position branded products to serve consumers
✅ Recommend go-to-market trade/shopper marketing elements, including retailer product assortment, pricing, and merchandising (both in-store and online)
✅ Support the local Head of Marketing in developing and implementing media (PAID Digital and non-digital campaigns), following the communication strategy based on brand objectives
✅ Develop customer selling stories and coordinate customer line reviews to help drive top-line sales, awareness, and trial of products for customer shelf sets
✅ Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well-managed, providing a clear ROI on all monies spent
✅ Orchestrate the digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the digital funnel until conversion to deliver against KPIs
✅ Track products P&L and product Gross Margin mix by category
✅ Foster strong customer care support and best practices to maintain a high level of consumer satisfaction (Live LEARN approach: Listen; Empathize; Apologize; React; Now)
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive product success and growth.
🎯 Required Qualifications
Education: Degree in Business Administration or Marketing, MBA preferred
Experience: Minimum 3 years of job experience as a Marketing generalist – Consumer Packaged Goods preferred
Required Skills:
- Strong business communication (written and oral) and presentation skills
- Leadership skills, ability to think and act holistically and critically
- Negotiation skills
- Strong interpersonal relationship management, working in cross-functional teams and matrix environments
- Team player, able to work in mixed teams across different functions
Preferred Skills:
- Experience in supervising outside vendors and agencies
- Experience and proven record in digital marketing, media management & SEO
ASSUMPTION: Candidates with a strong background in marketing, particularly in Consumer Packaged Goods, and experience in digital marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (Estimated based on market research for a mid-level marketing manager in Hungary)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Freudenberg Group operates in the Motor Vehicle Manufacturing industry, with a strong focus on innovation, quality, and technology
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1849, with a rich history and established reputation in the market
Company Description:
- Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations
- The company develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications
- Freudenberg holds strong to its core values: a commitment to excellence, reliability, and pro-active, responsible action
Company Specialties:
- Innovation
- Quality
- and Technology
Company Website: www.freudenberg.com
ASSUMPTION: Freudenberg Group's extensive experience and commitment to innovation make it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the local Head of Marketing and works closely with regional and global marketing teams, as well as cross-functional teams within the organization
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization
- Expansion of responsibilities to include additional product categories or regions
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, offering a vibrant cultural scene, rich history, and a high quality of life
- The city is home to a diverse and multicultural community, providing ample opportunities for networking and collaboration
- Budapest is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours to accommodate specific projects or tasks
ASSUMPTION: Budapest offers an attractive work environment for marketing professionals, with a vibrant city culture, strong industry presence, and excellent connectivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the local Head of Marketing and/or other relevant stakeholders
- Final interview with senior leadership or human resources
Key Assessment Areas:
- Marketing strategy and product management skills
- Data analysis and consumer insights
- Communication and presentation skills
- Cultural fit and alignment with Freudenberg Group's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on results and impact
- Research Freudenberg Group and the marketing team to demonstrate your understanding of the company and its products
ATS Keywords: Marketing, Product Management, Consumer Packaged Goods, Digital Marketing, Media Management, SEO, Brand Management, Category Management, Project Management, Data Analytics, Consumer Insights, P&L Management, Communication Skills, Leadership Skills, Negotiation Skills, Interpersonal Skills, Cross-Functional Teamwork, Microsoft Office
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their marketing expertise and cultural fit with Freudenberg Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and marketing automation tools, as well as any other relevant software or platforms specific to the role or industry.
👔 Cultural Fit Considerations
Company Values:
- Commitment to excellence
- Reliability
- Pro-active, responsible action
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you exemplify Freudenberg Group's commitment to excellence in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign, and how you handled it?
- How do you approach working in a cross-functional team environment, and how have you ensured successful collaboration in the past?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Freudenberg Group's core values and a willingness to embrace a collaborative and data-driven work style.
⚠️ Potential Challenges
- Managing a diverse product portfolio with varying priorities and demands
- Balancing regional and global marketing objectives with local market needs
- Adapting to a dynamic and fast-paced work environment with frequent changes and new initiatives
- Working effectively in a matrix organization with multiple stakeholders and reporting lines
ASSUMPTION: Candidates should be prepared to navigate a complex and evolving work environment, with a focus on adaptability, strong communication, and effective stakeholder management.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on managing a product portfolio and driving growth through data-driven insights and strategic planning
- Industry-specific context: The Motor Vehicle Manufacturing industry is highly competitive and dynamic, requiring a strong understanding of consumer trends, market demands, and innovative marketing strategies
- Career path comparison: This role offers significant growth potential, with opportunities to progress to senior marketing roles or management positions within the organization
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new product launch, including consumer insights, competitive analysis, and trade marketing elements
- Conducting a comprehensive data analysis to identify growth opportunities for an underperforming product category, and developing a targeted marketing plan to drive sales and market share
- Managing a cross-functional team to execute a large-scale marketing campaign, including media planning, creative development, and event management
ASSUMPTION: Candidates should be prepared to provide specific examples of their marketing experience and accomplishments, focusing on the skills and abilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge facing the company or the industry, and how this role will address it?
- How does this role collaborate with other marketing teams within the organization, and what are the key priorities for the first 90 days in this position?
- What are the most important qualities and skills you're looking for in a candidate for this role, and how do you see me demonstrating those qualities throughout the interview process?
- How does Freudenberg Group support the professional development and growth of its marketing team members, and what opportunities exist for advancement within the organization?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving marketing success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Freudenberg Group careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on the key responsibilities and required qualifications listed in the job description
- Prepare examples of successful marketing campaigns or projects you've worked on, focusing on results and impact, and be ready to discuss them during the interview process
- Research Freudenberg Group and the marketing team to demonstrate your understanding of the company and its products, and to identify potential synergies between your background and the role's requirements
- Follow up with the hiring manager or human resources within one week of submitting your application to express your interest in the role and reiterate your qualifications and fit for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
