📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom, OX9 (Hybrid working available)
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible location)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and user-centric decision-making
- Conducting user research and providing actionable insights to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Organizing and managing events and external shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: The role may evolve based on the company's growth and changing priorities, requiring adaptability and a willingness to take on new challenges.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Creative thinker with an excellent eye for detail and the ability to turn data into actionable insights
- Strong budgeting and forecasting skills, with the ability to allocate marketing spend efficiently
- Proactive, adaptable, and a can-do attitude, with the ability to thrive in a fast-paced environment
- Team-oriented, collaborating effectively with cross-functional teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with app marketing and user engagement strategies
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the retail industry and retail media
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), depending on experience
Benefits:
- Annual bonus of up to 10% (STCP)
- Comprehensive private healthcare (covers pre-existing medical conditions, with the option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (ability to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X life assurance)
Working Hours: Full-time (40 hours per week), with flexible working hours and hybrid working arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job hunting, diversity, coaching, and events)
Company Size: 11-50 employees (via Jobs for Humanity)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers across the globe
- They use cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem
Company Specialties:
- Job hunting
- Diversity
- Coaching
- Training
- Events
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is acting as a recruitment partner for CPM, and the role is based within CPM's organization.
📊 Role Analysis
Career Level: Mid-level marketing role, with potential for growth and development
Reporting Structure: The role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid working arrangement, with flexible location options
Growth Opportunities:
- Potential to shape and grow the *shopt brand as the company scales and evolves
- Opportunity to work in a collaborative and creative environment where input directly impacts the success of the business
- Chance to gain experience in a dynamic and fast-growing company with a strong emphasis on user-centric decision-making
ASSUMPTION: The 12-month fixed-term contract may be extended or converted to a permanent position based on performance and business needs.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Thame, United Kingdom, OX9 (with flexible location options)
Geographic Context:
- Thame is a town in Oxfordshire, England, with a population of approximately 11,000 people
- The town is located about 13 miles east of Oxford and 40 miles northwest of London
- Thame has a historic town center with a variety of shops, restaurants, and amenities
Work Schedule: Full-time (40 hours per week), with flexible working hours and hybrid working arrangement
ASSUMPTION: The flexible location options may include working from home or other remote locations, as well as on-site work at the Thame office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting
- User research and data analysis
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, user acquisition strategies, and relevant skills
- Prepare examples of your past marketing campaigns, their outcomes, and the insights you gained from them
- Research the company and the *shopt app to demonstrate your understanding of their mission and values
- Be prepared to discuss your approach to user research, data analysis, and turning insights into actionable strategies
ATS Keywords: Marketing Manager, User Acquisition, User Engagement, Marketing Strategy, Marketing Planning, Budgeting, Forecasting, User Research, Data Analysis, App Marketing, Retail Media
ASSUMPTION: The application process may include assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- App analytics tools (e.g., App Annie, AppFollow)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and just employment ecosystem
- User-centric decision-making
- Collaboration and creativity
Work Style:
- Fast-paced and dynamic environment
- Proactive and adaptable
- Strong team orientation and collaboration
Self-Assessment Questions:
- How do you ensure that user needs and preferences are at the core of your marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you approach collaboration with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: The company values a diverse and inclusive work environment, and candidates should be prepared to discuss their approach to diversity, equity, and inclusion in the workplace.
⚠️ Potential Challenges
- Managing a tight marketing budget and allocating resources effectively
- Balancing the need for user acquisition with user engagement and retention strategies
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Collaborating effectively with cross-functional teams and external stakeholders
ASSUMPTION: The role may require occasional travel to attend events or meet with external stakeholders, depending on the company's needs and the candidate's location.
📈 Similar Roles Comparison
- This role focuses more on user acquisition and engagement for an app, whereas similar roles in other industries may have a broader focus on marketing channels and customer segments
- In the non-profit sector, marketing roles may have additional responsibilities related to fundraising, event planning, and community engagement
- Career progression in this role may involve moving into a more senior marketing position, such as a Marketing Director or Head of Marketing, with broader strategic responsibilities
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the industry, company size, and organizational structure.
📝 Sample Projects
- Developing and implementing a user acquisition campaign for a new app feature or update
- Conducting user research to understand user behavior and preferences, and using the insights to inform product development and engagement strategies
- Creating marketing collateral to support the growth of retail media, such as in-app advertisements or promotional materials
ASSUMPTION: The specific projects and tasks assigned to the Marketing Manager may vary depending on the company's priorities and the candidate's skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growing and scaling the *shopt app in the next 1-2 years, and how this role will contribute to that growth?
- How does the company approach user research and data analysis, and how will this role be involved in those processes?
- Can you provide an example of a successful marketing campaign that the company has run in the past, and what made it successful?
- How does the company support the professional development and growth of its employees, particularly in marketing roles?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: The interview process may include behavioral questions, case studies, or other assessments to evaluate the candidate's marketing skills, strategic thinking, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, user acquisition strategies, and relevant skills
- Prepare examples of your past marketing campaigns, their outcomes, and the insights you gained from them
- Research the company and the *shopt app to demonstrate your understanding of their mission and values
- Follow up with the hiring manager or HR representative within 7-10 days after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
