🔹 Job Title: Marketing Manager
🔹 Company: Lake Michigan Credit Union (LMCU)
🔹 Location: Grand Rapids, MI
🔹 Job Type: Full-time, exempt
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving marketing efforts that align with business goals.
✅ Serve as the primary point of contact between marketing and internal business groups, understanding their goals and objectives
✅ Create and help implement a 12-month annual marketing plan for each client, including a marketing calendar and tracking variables
✅ Maintain a thorough understanding of clients' business environments and goals through meetings, research, and industry trend analysis
✅ Manage the CRM system and data segmentation to identify opportunities for business growth
✅ Conduct regular client meetings, provide ideas and suggestions, and develop written call reports
✅ Manage the tracking and evaluation of marketing projects, make recommendations for improvement, and provide analysis and reporting
✅ Organize and present research findings in written reports and communicate relevant findings to clients and marketing staff
✅ Ensure projects are completed in a timely manner by working with marketing staff and clients, and communicating status to all relevant parties
ASSUMPTION: This role involves a mix of strategic planning, project management, and client relationship management, with a strong focus on data-driven decision making.
Education: Bachelor's degree in advertising, marketing, or business. Master's degree in communication or MBA, preferred but not required.
Experience: Five to eight years of similar or related experience, including preparatory experience, in a marketing role.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a proven track record of driving results in a similar role.
Salary Range: $75,000 - $95,000 (Based on industry standards for a Marketing Manager with 5-8 years of experience in Grand Rapids, MI)
Benefits:
Working Hours: 38 hours per week, Monday through Friday, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with the required experience level in the Grand Rapids area. Benefits are subject to change and may vary based on employee eligibility.
Industry: Banking and Financial Services
Company Size: 1,001-5,000 employees (Large organization with established processes and a focus on member-centric culture)
Founded: 1933 (LMCU has a long history and is well-established in the Grand Rapids community)
Company Description:
Company Specialties:
Company Website: www.lmcu.org
ASSUMPTION: LMCU's large size and established processes may offer more structured career paths and opportunities for growth, while its member-centric culture focuses on providing exceptional service and value to its members.
Career Level: Mid-level (This role reports to the VP of Marketing and has the potential to grow into a senior-level position)
Reporting Structure: Reports directly to the VP of Marketing and works closely with internal business groups and cross-functional marketing teams
Work Arrangement: On-site, with some flexibility for remote work when needed
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization that values its employees and provides ongoing training and support.
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 5540 Glenwood Hills Pkwy SE, Grand Rapids, MI 49512
Geographic Context:
Work Schedule: Monday through Friday, with some flexibility for meetings and project deadlines
ASSUMPTION: Grand Rapids offers a high quality of life, with a range of cultural and recreational opportunities, and a diverse economy that supports growth and development in various industries.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Account Service, Client Liaison, Competitive Research, CRM Management, Data Segmentation, Strategic Initiatives, Project Management, Analytical Skills, Problem Solving, Communication, Team Collaboration, Budgeting, Forecasting, Report Writing, Industry Trends
ASSUMPTION: LMCU's application process is designed to assess candidates' marketing expertise, problem-solving skills, and cultural fit, with a focus on finding the best fit for the organization and the role.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM systems, with the potential to use marketing automation and project management tools depending on the specific needs of the organization.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: LMCU values employees who are member-focused, integrity-driven, and committed to working collaboratively to achieve excellence and innovation in their roles.
ASSUMPTION: This role may present challenges in managing multiple priorities, balancing strategic and tactical work, and staying current with industry trends and data analysis.
ASSUMPTION: This role may differ from similar marketing roles in other organizations, with a focus on member-centric banking and financial services and the potential for professional growth and development within a large, established organization.
ASSUMPTION: These sample projects illustrate the range of marketing responsibilities and the need for a balance of strategic planning and hands-on execution in this role.
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit within the organization, its priorities and expectations, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.