📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: eBay
🔹 Location: Prague, Czechia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global lifecycle marketing programs to increase customer engagement and long-term value.
- Collaborating with cross-functional teams to implement campaigns across multiple markets.
- Using data-driven insights to measure performance and optimize campaigns.
- Expanding program reach, testing new channels, and optimizing existing programs.
ASSUMPTION: This role requires a strong understanding of CRM and e-commerce marketing strategies, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Own the strategy, execution, and optimization of global lifecycle marketing programs.
✅ Collaborate with internal teams to implement impactful campaigns across multiple markets.
✅ Partner with the Global Creative team and creative agencies to develop high-quality content and experiences.
✅ Use data-driven insights to measure campaign performance and optimize live campaigns.
✅ Increase impact by expanding program reach, testing new channels, and optimizing existing programs.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 3 years of relevant experience in CRM within an e-commerce or retail environment.
Required Skills:
- Excellent communication and collaboration skills.
- Strong project management skills.
- Demonstrated ability to develop and implement successful marketing strategies.
- Creative, innovative mentality.
- Passion for customer excellence.
Preferred Skills:
- Experience with CRM platforms and marketing automation tools.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, experience with CRM platforms and marketing automation tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Marketing Manager in Prague, Czechia is around 70,000 - 100,000 CZK per month (according to Glassdoor).
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Employee stock purchase plan.
- Generous time off and paid holidays.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM with a one-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the e-commerce industry, connecting millions of buyers and sellers globally.
Company Size: eBay is a large enterprise with over 10,000 employees worldwide.
Founded: eBay was founded in 1995 and has since grown into a global leader in online marketplaces.
Company Description:
- eBay is a global e-commerce leader that connects millions of buyers and sellers around the world.
- The company is committed to pushing boundaries and reinventing the future of e-commerce for enthusiasts.
- eBay fosters a culture of authenticity, bold ideas, and unique selves, with a commitment to sustainability and economic opportunity for all.
Company Specialties:
- e-commerce platform development and operation.
- Global marketplaces and cross-border trade.
- Data-driven marketing and customer experience.
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles.
Reporting Structure: The Marketing Manager will report to the Team Lead of the Horizontal Lifecycle Team within the Global Marketing | Global CRM department.
Work Arrangement: This role is on-site, with the primary work location in Prague, Czechia.
Growth Opportunities:
- Expanding program reach to new markets and channels.
- Developing and leading a team of marketing specialists.
- Transitioning into a senior marketing role or taking on a broader scope of responsibilities.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the program's reach and take on more responsibilities.
🌍 Location & Work Environment
Office Type: eBay's Prague office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (global headquarters); Prague, Czechia (local office)
Geographic Context:
- Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million.
- The city is known for its rich history, vibrant culture, and high quality of life.
- Prague offers a competitive job market with numerous opportunities in the tech and e-commerce sectors.
Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The on-site work arrangement may change in the future, with the possibility of hybrid or remote work options becoming available.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-depth behavioral interviews with cross-functional team members.
- Final interview with the team lead or director.
- Background check and offer extension.
Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Communication and collaboration abilities.
- Project management and organizational skills.
- Cultural fit and alignment with eBay's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of eBay's business and the specific needs of this role in your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: CRM, lifecycle marketing, customer engagement, campaign optimization, data-driven insights, cross-functional collaboration, global marketing
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, or similar).
- Marketing automation tools (e.g., Marketo, Pardot, or similar).
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar).
- Project management tools (e.g., Asana, Trello, or similar).
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Integrity.
- Innovation.
- One eBay.
- Inclusive.
Work Style:
- Collaborative and cross-functional.
- Data-driven and results-oriented.
- Adaptable and responsive to change.
- Customer-focused and passionate about creating exceptional experiences.
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
- How do you ensure that your work aligns with eBay's values and contributes to the company's overall success?
ASSUMPTION: eBay's company culture emphasizes collaboration, innovation, and a strong focus on customer experience.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines.
- Collaborating effectively with cross-functional teams across different time zones.
- Adapting to a fast-paced and dynamic work environment.
- Navigating a large, global organization and its complex structures.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position, with a focus on global lifecycle marketing programs.
- Compared to other marketing roles at eBay, this position has a broader scope and requires a higher level of strategic thinking and cross-functional collaboration.
- Career progression may involve transitioning into a senior marketing role or taking on a broader scope of responsibilities within the global marketing organization.
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company's size, industry, and marketing structure.
📝 Sample Projects
- Developing and executing a global welcome series campaign to engage new customers and drive long-term value.
- Optimizing the customer birthday program to increase engagement and conversions across multiple markets.
- Expanding the lifecycle marketing program to include new channels, such as SMS or push notifications, to reach a broader audience.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Manager may work on, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does this role contribute to eBay's overall business strategy and growth objectives?
- What are the most significant challenges facing the lifecycle marketing programs, and how can this role address them?
- How does eBay support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
