Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Zeppelin Group

🔹 Location: Esbjerg, Syddanmark, Denmark

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to strengthen the company's market position
• Planning and executing online marketing initiatives, managing the company's website, and maintaining a strong presence on social media platforms
• Serving as the central contact for all marketing and communication-related tasks, acting as a catalyst for the company's growth strategy
• Organizing and participating in various industry events and interest groups to showcase the company's product portfolio

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders. The ideal candidate will have a proven track record in marketing, with a focus on developing and implementing successful marketing strategies.

📋 Key Responsibilities

✅ Developing, adapting, and executing a marketing strategy to further enhance the company's market position

✅ Planning and executing online marketing initiatives, including managing the company's website and maintaining a strong presence on social media platforms

✅ Serving as the central contact for all marketing and communication-related tasks, acting as a key catalyst for the company's growth strategy

✅ Managing in- and external communication, including press releases and industry publications

✅ Organizing, leading, and participating in various industry events and interest groups to showcase the company's product portfolio

ASSUMPTION: The role requires strong project management skills, the ability to work independently, and the capacity to handle multiple tasks and deadlines. The ideal candidate will be comfortable working in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: A relevant degree in marketing, communication, digital strategy, or a related field

Experience: A minimum of 4+ years of experience in marketing, with a strong focus on strategy development and implementation

Required Skills:

• Fluency in Danish and English, both written and spoken
• Strong communication skills, with the ability to make complex, technical concepts interesting and relevant
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Premiere Pro)
• Solid experience with digital marketing via social media platforms
• Data-driven mindset, with experience using tools such as Google Analytics
• Ability to develop and create engaging marketing materials, advertisements, and merchandise (with or without external agencies)

Preferred Skills:

• Experience from the industry

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record in developing and implementing successful marketing strategies. They will be self-motivated, creative, and a strong team player.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between DKK 450,000 and DKK 600,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing managers in Denmark with 5-10 years of experience.

Benefits:

• Canteen arrangement
• Health insurance
• Dental insurance

Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 4:00 PM. Flexible working hours may be available upon agreement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Zeppelin Group operates in the construction industry, offering solutions in construction equipment, drive and energy systems, engineering, and plant engineering. The company is represented at more than 340 sites in 43 countries and regions worldwide, with a workforce of almost 11,000 employees and sales of EUR 3.7 billion in the 2021 financial year.

Company Size: The Zeppelin Group is a large organization with over 10,000 employees, providing ample opportunities for career growth and development. As a marketing manager, you will play a crucial role in driving the company's growth strategy and will have the chance to work with various stakeholders across the organization.

Founded: The Zeppelin Group was founded in 1908 by Graf Ferdinand von Zeppelin and has since grown into a global leader in its industry.

Company Description:

• The Zeppelin Group offers solutions in the construction industry, drive and energy systems, engineering, and plant engineering, enhancing its offering with digital capabilities in all areas.
• The Group provides customers with expertise in a number of areas, from the distribution and service of construction, mining, forestry, and agricultural machinery, through rental and project solutions for the construction sector and industry as a whole, to drive and energy systems as well as engineering and plant engineering.
• The Group is organized into five strategic business units and the Zeppelin Digit Strategic Management Center.

Company Specialties:

• Bau- und Bergbaumaschinen (Construction and mining machinery)
• Landmaschinen (Agricultural machinery)
• Vermietung (Rental)
• Baulogistik und Baustellenmanagement (Construction logistics and site management)
• Antrieb und Energie (Drive and energy systems)
• Engineering (Engineering)
• Anlagenbau (Plant engineering)
• and Neue digitale Geschäftsmodelle für die Bauwirtschaft (New digital business models for the construction industry)

Company Website: https://www.zeppelin.com/de/de/

ASSUMPTION: The Zeppelin Group is a well-established company with a strong global presence and a diverse range of products and services. As a marketing manager, you will have the opportunity to work on a wide range of marketing initiatives and contribute to the company's overall growth strategy.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a minimum of 4+ years of experience in marketing, with a strong focus on strategy development and implementation.

Reporting Structure: The Marketing Manager will report directly to the General Manager and will work closely with various stakeholders across the organization, including the HR Business Partner.

Work Arrangement: This is an on-site position, with the primary workplace located in Esbjerg, Denmark. Flexible working arrangements may be available upon agreement.

Growth Opportunities:

• As a large organization, the Zeppelin Group offers ample opportunities for career growth and development. The ideal candidate will have the chance to grow within the marketing department or explore other opportunities within the company.
• The role of Marketing Manager is a newly created position, indicating the company's commitment to investing in marketing and growth.
• The company's global presence provides opportunities for international collaboration and exposure to diverse markets.

ASSUMPTION: The ideal candidate will be a strategic thinker with a strong background in marketing, looking to take on a challenging role with significant growth potential.

🌍 Location & Work Environment

Office Type: The primary workplace is located in Esbjerg, Denmark, with a modern and collaborative office environment.

Office Location(s): Esbjerg, Syddanmark, Denmark

Geographic Context:

• Esbjerg is the fifth-largest city in Denmark, located on the west coast of the Jutland peninsula. It is an important commercial and cultural center in the region.
• The city is known for its vibrant arts and culture scene, with numerous museums, galleries, and theaters. It is also home to the Esbjerg International Chamber Music Festival.
• Esbjerg offers a high quality of life, with a wide range of housing options, excellent schools, and a strong sense of community.

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours available upon agreement.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and collaborative office environment, with the ability to adapt to the needs of the team and the organization.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting your resume and cover letter through the provided link.
• Shortlisted candidates will be invited for an initial phone or video screening to discuss their qualifications and fit for the role.
• Candidates who progress to the next round will be invited for an on-site interview with the General Manager and HR Business Partner. The interview will focus on the candidate's experience, skills, and cultural fit.

Key Assessment Areas:

• Marketing strategy development and implementation
• Communication skills and stakeholder management
• Digital marketing and social media proficiency
• Graphic design skills and Adobe Creative Suite proficiency
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategy development and implementation.
• Be prepared to discuss your experience with digital marketing, social media, and graphic design, as well as your ability to work effectively with various stakeholders.
• Demonstrate your understanding of the company's products and services, as well as its market position and growth strategy.

ATS Keywords: Marketing strategy, communication, digital marketing, social media, graphic design, Adobe Creative Suite, stakeholder management, data-driven, growth strategy

ASSUMPTION: The application process is designed to assess the candidate's qualifications, skills, and cultural fit for the role and the organization. The ideal candidate will have a strong background in marketing, with a proven track record in developing and implementing successful marketing strategies.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Premiere Pro)
• Google Analytics
• Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and responsibility
• Sustainability and environmental stewardship

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Strong focus on results and performance
• Opportunities for growth and development

Self-Assessment Questions:

• Do you have a proven track record in developing and implementing successful marketing strategies?
• Are you comfortable working in a dynamic and collaborative environment, with the ability to adapt to the needs of the team and the organization?
• Do you have strong communication skills and the ability to work effectively with various stakeholders?
• Are you passionate about marketing and committed to driving the company's growth strategy?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the organization, with a passion for marketing and a commitment to driving the company's growth strategy. They will be comfortable working in a dynamic and collaborative environment, with the ability to adapt to the needs of the team and the organization.

⚠️ Potential Challenges

• The role requires a strong strategic mindset and the ability to work effectively with various stakeholders, which may present challenges in a dynamic and fast-paced environment.
• The company's global presence may require the Marketing Manager to work with teams and stakeholders in different time zones, presenting logistical challenges.
• The role may require occasional travel to attend industry events and conferences, which may present personal and family-related challenges.
• The company's focus on sustainability and environmental stewardship may present challenges in developing and implementing marketing strategies that align with these values.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with a strong strategic mindset, excellent communication skills, and a commitment to driving the company's growth strategy.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the construction industry, with a focus on developing and implementing marketing strategies to drive growth and enhance market position.
• However, this role is unique in its focus on the construction equipment and drive and energy systems sectors, presenting opportunities for specialization and expertise in these areas.
• Career progression in this role may lead to opportunities in other marketing or management positions within the company, or in related industries.

ASSUMPTION: The ideal candidate will have experience in marketing, with a strong focus on strategy development and implementation, and will be interested in the unique aspects of this role within the construction industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to enhance the company's market position in the construction equipment sector
• Planning and executing online marketing initiatives, including managing the company's website and maintaining a strong presence on social media platforms
• Organizing and participating in various industry events and interest groups to showcase the company's product portfolio

ASSUMPTION: The ideal candidate will have experience in marketing, with a strong focus on strategy development and implementation, and will be able to work effectively on these and other marketing initiatives as needed.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing initiatives, and how will my performance be evaluated in this role?
• What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing those challenges?

ASSUMPTION: The ideal candidate will be proactive in seeking information about the role, the company, and its growth strategy, and will use the interview process to assess their fit for the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://zeppelin.wd3.myworkdayjobs.com/careers/job/Esbjerg/Marketing-Manager_JR_14622
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategy development and implementation.
• Prepare examples of your marketing work, including any relevant campaigns, projects, or achievements that demonstrate your ability to develop and implement successful marketing strategies.
• Follow up with the General Manager, Lars Djelert, on tlf. 52 75 41 98 or HR Business Partner, Annie Jensen, on tlf. 20 75 22 11, within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.