📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: AstraZeneca
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Pharmaceuticals
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing plans for HCP personal and non-personal promotion
- Collaborating with cross-functional teams to ensure brand strategy consistency
- Managing promotional budgets and analyzing program performance
- Operating in a highly regulated environment
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and adaptability to regulatory constraints.
📋 Key Responsibilities
✅ Lead execution of marketing plans for HCP personal and non-personal promotion
✅ Collaborate with Associate Directors, Marketing Director, and collaboration partners to design and facilitate the brand's promotional plan
✅ Ensure execution of brand tactics are consistent with brand strategy and priorities
✅ Lead collaboration with agencies in development and execution of brand tactics
✅ Lead review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials
✅ Partner with Business Insight team to develop customer insight plans, success metrics, and analyze performance of programs
✅ Participate in annual operational planning process by shaping tactical plans and budgets required to achieve the brand's strategic objectives
✅ Manage promotional budget associated with brand marketing activities
✅ Support and participate in team activities to create a positive work culture
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or the sciences
Experience: 3 years of Pharmaceutical or Healthcare industry experience, or 3 years of marketing or promotions with 1 year of pharmaceutical industry experience
Required Skills:
- Proven ability to lead without authority
- Ability to manage complex projects
- Ability to gauge the feasibility, impact, and risks of proposed programs
- Comfort operating in a highly regulated environment and industry
- Strong communication and interpersonal skills
- Field sales, Respiratory or Biologics therapeutic-area experience
Preferred Skills:
- Prior Respiratory area experience
- Experience launching new products or indications
- Advanced Degree in Business, Marketing, or Science
- Understanding of US healthcare system pricing and reimbursement
ASSUMPTION: Given the role's focus on marketing and project management, a background in pharmaceuticals or healthcare is essential, along with proven leadership and project management skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for Marketing Manager roles with 2-5 years of experience in the pharmaceutical industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work on hybrid days
ASSUMPTION: The salary range is estimated based on industry standards for Marketing Manager roles with similar experience levels in the pharmaceutical industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1999 (as AstraZeneca; predecessor companies have longer histories)
Company Description:
- Global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines
- Dedicated to improving patient outcomes through innovative science and life-changing medicines
- Committed to sustainability and responsible business practices
Company Specialties:
- Pharmaceuticals
- Biopharmaceuticals
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca is a large, global pharmaceutical company with a strong focus on innovation and sustainability. This role is part of their commercial operations, contributing to the success of their marketed products.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior marketing or management positions
Reporting Structure: Reports to the Marketing Director, with cross-functional collaboration with various teams, including Associate Directors, Business Insight, and collaboration partners
Work Arrangement: Hybrid (3 days in office), with flexibility for remote work on hybrid days
Growth Opportunities:
- Potential to take on additional responsibilities or lead larger projects as experience and performance grow
- Opportunities to work on different brands or therapeutic areas, providing diverse learning experiences
- Access to professional development opportunities, such as training programs and mentorship
ASSUMPTION: This role offers opportunities for career growth and development within AstraZeneca's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Wilmington, Delaware, United States
Geographic Context:
- Wilmington is the largest city in Delaware, located near Philadelphia, PA, and Baltimore, MD
- Known for its historic sites, cultural attractions, and outdoor recreation opportunities
- Offers a mix of urban and suburban living options
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work on hybrid days
ASSUMPTION: The Wilmington office offers a modern, collaborative work environment with easy access to cultural attractions and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or other senior leaders
Key Assessment Areas:
- Marketing and project management skills
- Regulatory compliance knowledge
- Communication and interpersonal skills
- Cultural fit and alignment with AstraZeneca's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as any regulatory compliance or pharmaceutical industry experience
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to manage complex projects and collaborate with cross-functional teams
- Demonstrate your understanding of AstraZeneca's mission and values, and how your personal values align with the company's
ATS Keywords: Marketing Manager, Pharmaceutical Marketing, HCP Promotion, Brand Strategy, Project Management, Regulatory Compliance, Customer Insight, Budget Management, Team Collaboration, Analytical Skills, Leadership, Problem Solving, Field Sales, Respiratory Therapeutic Area, Biologics
ASSUMPTION: AstraZeneca's application process is designed to assess candidates' marketing and project management skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: AstraZeneca uses standard office productivity tools, as well as industry-specific software for CRM, marketing automation, and project management.
👔 Cultural Fit Considerations
Company Values:
- Patients first
- One AstraZeneca
- Doing what's right
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and responsive to change
- Committed to sustainability and responsible business practices
Self-Assessment Questions:
- Do you have a strong commitment to improving patient outcomes and putting patients first in your decision-making?
- Are you comfortable working in a highly collaborative, team-oriented environment?
- Do you thrive in a dynamic, fast-paced work environment that requires adaptability and responsiveness to change?
- Are you committed to acting with integrity and doing what's right, even when no one is watching?
ASSUMPTION: AstraZeneca values a collaborative, patient-focused work environment that prioritizes innovation, performance, and sustainability.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment
- Navigating a highly regulated industry with strict compliance requirements
- Balancing remote work and in-office collaboration in a hybrid work arrangement
- Adapting to changes in marketing strategies, regulatory requirements, or product portfolios
ASSUMPTION: This role presents challenges related to managing multiple priorities, navigating regulatory constraints, balancing remote and in-office work, and adapting to changes in the marketing landscape.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on HCP promotion and requires a strong understanding of the pharmaceutical industry and regulatory environment
- Compared to other marketing roles in the pharmaceutical industry, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on collaboration and project management
- Career progression in this role may involve taking on additional responsibilities, leading larger projects, or transitioning to other brands or therapeutic areas within AstraZeneca's marketing organization
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a strong focus on collaboration and project management, and opportunities for career growth within AstraZeneca's marketing organization.
📝 Sample Projects
- Developing and executing a successful HCP promotion campaign for a new product launch
- Managing a cross-functional team to update marketing materials to reflect regulatory changes or new product indications
- Analyzing customer insights to inform marketing strategy and tactics, and measuring the impact of marketing programs on brand performance
ASSUMPTION: These sample projects illustrate the strategic and tactical marketing responsibilities of the Marketing Manager role, with a focus on HCP promotion, regulatory compliance, and customer insights.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for the BREZTRI brand and how this role contributes to its success?
- How does this role collaborate with other teams, such as Business Insight and Sales, to ensure brand strategy consistency and program effectiveness?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AstraZeneca support the professional development and growth of its marketing team members?
- What is the work-life balance like for this role, and how does AstraZeneca support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, the company's marketing strategy, and the opportunities for professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as any regulatory compliance or pharmaceutical industry experience
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to manage complex projects and collaborate with cross-functional teams
- Demonstrate your understanding of AstraZeneca's mission and values, and how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
