E

Marketing Manager

EMAPTA
Full-time
On-site
Philippines
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Growth Marketing (Europe)

πŸ”Ή Company: Emapta

πŸ”Ή Location: Philippines (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 4-5 years

πŸ”Ή Remote Status: Permanent Work From Home

πŸš€ Job Overview

Key aspects of this role include:

  • Driving performance marketing strategies across paid search, shopping, social, display, and video
  • Managing large-scale campaigns and optimizing performance
  • Collaborating with regional leads and specialists to explore new testing opportunities
  • Ensuring CPA goals are achieved while scaling customer acquisition
  • Acting as the primary liaison for external vendors and agency partners

ASSUMPTION: This role requires a strategic, data-driven mindset with a strong focus on driving growth and customer acquisition. The ideal candidate will have experience in B2C e-commerce or agency-side marketing and be comfortable managing end-to-end campaigns.

πŸ“‹ Key Responsibilities

βœ… Drive performance marketing strategies across paid search, shopping, social, display, and video

βœ… Develop strategies to boost eCommerce app user acquisition through paid media and app store optimization (ASO)

βœ… Collaborate with regional leads and specialists to scale paid media programs and explore new testing opportunities

βœ… Plan and manage large-scale campaigns across platforms using native tools

βœ… Partner with business insights, product, and engineering teams to improve tracking and develop actionable campaign reporting

βœ… Optimize campaign performance through copy testing, keyword analysis, bid adjustments, budget allocation, A/B testing, creative optimization, and product feed enhancements

βœ… Support product feed marketing efforts on platforms like Google Shopping, Facebook DPA, and comparison shopping engines

βœ… Collaborate with cross-functional internal and external stakeholders to ensure smooth campaign execution

βœ… Work with creative teams to develop high-impact ad assets

βœ… Align paid strategies with organic content through coordination with earned and influencer media teams

βœ… Ensure CPA goals are achieved while scaling customer acquisition

βœ… Act as the primary liaison for external vendors and agency partners

βœ… Maintain up-to-date certifications (e.g., Google AdWords Certified Professional)

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, results-oriented environment and have excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4-5 years of experience in paid media (search, social, display, and video) with a background in B2C e-commerce or agency-side marketing

Required Skills:

  • Strong understanding of performance marketing strategies, processes, and execution
  • Deep knowledge of digital channels and how they connect to broader business objectives
  • Proven ability to execute innovative, data-driven marketing campaigns at both strategic and tactical levels
  • Expertise in paid search, social, and display marketingβ€”including bidding strategies, optimization techniques, and platform-specific ad units
  • Proficient with Facebook Ads Manager, Twitter Ads Dashboard, Google Ads, and other media buying platforms
  • Solid grasp of key marketing metrics like CPA, ROAS, LTV, and churn
  • Ability to thrive in a fast-paced, results-oriented environment
  • Excellent verbal and written communication skills
  • Professional, tactful, and collaborative in cross-functional and external partnerships
  • Effective in oral communication and working across internal teams

Preferred Skills:

  • Knowledge of Asana or similar project/task management platforms
  • Intermediate to advanced knowledge of analytics platforms, particularly Google Analytics
  • Experience with mobile attribution tools like AppsFlyer or Adjust
  • Advanced Excel skills, including pivot tables and complex formulas

ASSUMPTION: The ideal candidate will have a proven track record of driving growth and customer acquisition through performance marketing campaigns. They will be comfortable working with data and using it to inform decision-making.

πŸ’° Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Based on experience and market standards)

Benefits:

  • Day 1 HMO coverage with free dependent
  • Competitive salary package
  • Fully customized Emapta laptop with peripherals
  • Night differential pay to maximize earnings
  • Permanent WFH arrangement
  • Fixed weekends off
  • Unlimited upskilling through Emapta Academy courses
  • Free 24/7 access to office gyms with a free physical fitness trainer
  • Exclusive Emapta Lifestyle perks
  • Unlimited opportunities for employee referral incentives
  • Standard government and Emapta benefits
  • Total of 20 annual leaves, including 5 credits convertible to cash
  • Fun engagement activities for employees
  • Mentorship and exposure to global leaders and teams
  • Career growth opportunities
  • Diverse and supportive work environment

Working Hours: Night Shift (Mon – Fri, 11:00 PM to 08:00 AM, weekends off)

ASSUMPTION: The salary range provided is an estimate based on market standards for a Marketing Manager role in the Philippines with 4-5 years of experience. Benefits are subject to change and may vary based on the company's policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Emapta is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams. With a focus on providing dedicated teams from the world’s most skilled talent hubs, Emapta goes beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients.

Company Size: Emapta has a global workforce of over 10,000 team members and operates in over 30 countries, supporting more than 800 clients. As a medium-sized company, Emapta offers a supportive work environment with opportunities for growth and mentorship.

Founded: Emapta was founded in 2010 and has consistently grown over the past 14 years, celebrating its success as one of the β€œBest Companies to Work For in Asia” with one of the lowest attrition rates in the industry.

Company Description:

  • Emapta is an outsourcing trailblazer serving 900+ clients in 30+ countries, including the US, Canada, Australia, NZ & Britain
  • The company specializes in offshore staffing, offshoring, and outsourcing, providing services such as financial services, accounting, IT support, CSR, graphic design, social media, bookkeeping, data entry, recruitment, and more
  • Emapta's innovative staffing solutions are tailored to meet the evolving needs of its clients, ensuring each partnership is productive, sustainable, and forward-thinking

Company Specialties:

  • Offshore Staffing
  • Offshoring
  • Outsourcing
  • Financial Services
  • Accounting
  • IT Support
  • CSR
  • Graphic Design
  • Social Media
  • Bookkeeping
  • Data Entry
  • Recruitment
  • Business franchising
  • Supply chain
  • Customer experience
  • Nearshoring
  • Insurance
  • Outsourcing Philippines
  • Outsourcing Colombia
  • Management Consulting
  • Systems Integration and Technology
  • Business Process Outsourcing

Company Website: https://emapta.com/

ASSUMPTION: Emapta's extensive experience and global presence make it an attractive option for job seekers looking to work with a well-established company in the outsourcing industry. The company's commitment to employee welfare and low attrition rate indicate a positive work environment with opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring 4-5 years of experience in paid media. The ideal candidate will have a proven track record of driving growth and customer acquisition through performance marketing campaigns.

Reporting Structure: The Marketing Manager - Growth Marketing (Europe) will report directly to the regional marketing lead and collaborate with regional leads and specialists to scale paid media programs and explore new testing opportunities.

Work Arrangement: This role offers a permanent work-from-home arrangement with a fixed weekend off. The night shift schedule allows for flexibility in managing personal and professional responsibilities.

Growth Opportunities:

  • As Emapta continues to grow and expand its global presence, there will be opportunities for the Marketing Manager - Growth Marketing (Europe) to take on additional responsibilities and advance their career within the company
  • The ideal candidate will have the opportunity to work with global leaders and teams, gaining exposure to different markets and industries
  • Emapta's commitment to employee development and upskilling through Emapta Academy courses provides opportunities for professional growth and career advancement

ASSUMPTION: The Marketing Manager - Growth Marketing (Europe) role offers a unique opportunity to drive growth and customer acquisition for one of the world's leading e-commerce platforms. The ideal candidate will have the chance to work with global leaders and teams, gaining exposure to different markets and industries.

🌍 Location & Work Environment

Office Type: Remote (Permanent Work From Home)

Office Location(s): Philippines

Geographic Context:

  • The Philippines is located in Southeast Asia, with a tropical climate and a rich cultural heritage
  • The country is known for its friendly and hospitable people, with English as the primary language for business
  • The Philippines has a strong outsourcing industry, with a large talent pool and competitive labor costs

Work Schedule: Night Shift (Mon – Fri, 11:00 PM to 08:00 AM, weekends off)

ASSUMPTION: The remote work environment offers flexibility and convenience, allowing the Marketing Manager - Growth Marketing (Europe) to balance personal and professional responsibilities more effectively. The night shift schedule may require adjustment to accommodate time zones for collaboration with global teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment
  • Final interview with hiring manager
  • Background check and onboarding

Key Assessment Areas:

  • Technical skills in paid media and digital advertising
  • Strategic thinking and problem-solving abilities
  • Data analysis and interpretation skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Emapta's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Showcase your understanding of performance marketing strategies and your ability to drive growth and customer acquisition
  • Demonstrate your proficiency in digital advertising platforms and tools
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
  • Research Emapta's company culture and values to ensure a strong fit

ATS Keywords: Performance Marketing, Paid Media, E-commerce, Customer Acquisition, Growth, Digital Advertising, Campaign Management, Data Analysis, Strategic Thinking, Collaboration, Communication, Cultural Fit

ASSUMPTION: The application process for the Marketing Manager - Growth Marketing (Europe) role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will have a proven track record of driving growth and customer acquisition through performance marketing campaigns and be comfortable working in a fast-paced, results-oriented environment.

πŸ› οΈ Tools & Technologies

  • G-Suite and/or Microsoft Office Suite
  • Google Ads
  • Facebook Ads Manager
  • Twitter Ads Dashboard
  • Google Analytics
  • Asana or similar project/task management platforms
  • Mobile attribution tools like AppsFlyer or Adjust

ASSUMPTION: The Marketing Manager - Growth Marketing (Europe) will be expected to be proficient in various digital advertising platforms and tools, as well as project management software to manage campaigns and collaborate with global teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity
  • Excellence
  • Camaraderie
  • Growth

Work Style:

  • Collaborative and team-oriented
  • Results-driven and data-focused
  • Adaptable and open to feedback
  • Strong communication and interpersonal skills
  • Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

  • How do you align with Emapta's value of customer-centricity, and how have you demonstrated this in your previous roles?
  • Describe a time when you had to adapt to a significant change in your work environment. How did you handle this, and what was the outcome?
  • How do you ensure that your work style meshes well with a remote, global team, and what steps do you take to foster collaboration and communication?

ASSUMPTION: Emapta places a strong emphasis on cultural fit and values alignment. The ideal candidate will be customer-centric, results-driven, and adaptable, with strong communication and interpersonal skills. They will be comfortable working in a fast-paced, dynamic environment and collaborating with global teams.

⚠️ Potential Challenges

  • The night shift schedule may require adjustment to accommodate time zones for collaboration with global teams
  • The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
  • The fast-paced, results-oriented environment may be challenging for candidates who prefer a slower pace or more structured work environment
  • The role may require working with external vendors and agency partners, which may present unique challenges and complexities

ASSUMPTION: The Marketing Manager - Growth Marketing (Europe) role may present unique challenges related to time zones, project management, work environment, and vendor collaboration. The ideal candidate will be adaptable, results-driven, and comfortable working in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on driving growth and customer acquisition for one of the world's leading e-commerce platforms, with a specific emphasis on the European market
  • Compared to other marketing manager roles, this position requires a strong background in paid media and digital advertising, with a proven track record of driving growth and customer acquisition
  • Career paths for this role may include advancement to senior marketing management positions or transitioning to other strategic, data-driven roles within the company

ASSUMPTION: The Marketing Manager - Growth Marketing (Europe) role is unique in its focus on driving growth and customer acquisition for one of the world's leading e-commerce platforms, with a specific emphasis on the European market. The ideal candidate will have a strong background in paid media and digital advertising, with a proven track record of driving growth and customer acquisition.

πŸ“ Sample Projects

  • Developing and executing a comprehensive performance marketing strategy for a new product launch, resulting in a 30% increase in sales within the first three months
  • Optimizing app store optimization (ASO) efforts, leading to a 25% increase in app installs and a 15% increase in user retention
  • Collaborating with cross-functional teams to improve campaign tracking and reporting, resulting in a 20% increase in data accuracy and a 15% reduction in reporting time

ASSUMPTION: The Marketing Manager - Growth Marketing (Europe) role will involve managing multiple projects simultaneously, with a focus on driving growth and customer acquisition through performance marketing campaigns. The ideal candidate will have a proven track record of delivering results and working effectively with global teams.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to driving growth and customer acquisition in the European market?
  • How does the company support collaboration and communication between global teams working in different time zones?
  • What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
  • How does the company ensure that marketing strategies align with organic content and earned media efforts?
  • What opportunities are there for professional development and career growth within the company?

ASSUMPTION: The Marketing Manager - Growth Marketing (Europe) role presents unique opportunities for driving growth and customer acquisition in the European market. The ideal candidate will be curious and proactive in asking questions to better understand the company's approach and expectations for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
  • Research Emapta's company culture and values to ensure a strong fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.