📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom, OX9 (Hybrid working available)
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible location)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the *shopt app
- Collaborating with cross-functional teams to ensure brand consistency and articulate the *shopt proposition
- Conducting user research and providing actionable feedback to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Organizing and managing events and external shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, growing environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical analysis to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Creative thinker with an excellent eye for detail and the ability to turn data into actionable insights
- Strong budgeting and forecasting skills, with the ability to allocate marketing spend efficiently
- Proactive, adaptable, and a can-do attitude, with the ability to thrive in a fast-paced environment
- Team-oriented, collaborating effectively with cross-functional teams
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail or e-commerce industry
ASSUMPTION: Candidates with experience in app marketing, user acquisition, and brand management will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), depending on experience
Additional Earning Potential: Annual bonus of up to 10% (STCP)
Benefits:
- Comprehensive private healthcare (covers pre-existing medical conditions, with option to add family and spouse at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Work-life balance (flexibility to buy and sell holiday days)
- Pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X life assurance)
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range and benefits package are competitive for a marketing manager role in the UK, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job placement and diversity-focused recruitment)
Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment
Founded: 2020, with a focus on connecting historically underrepresented talent to welcoming employers
Company Description:
- Jobs for Humanity paves the way to a fairer future for all by connecting historically underrepresented talent to welcoming employers
- The organization combines cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable
- Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem, supporting individuals coming from all walks of life
Company Specialties:
- Job hunting and coaching
- Diversity, equity, and inclusion (DEI) initiatives
- Training and events focused on jobseeker support and employer engagement
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is a mission-driven organization focused on creating a more inclusive job market, which may offer a unique and rewarding work environment.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible location), with a mix of remote and on-site work
Growth Opportunities:
- Potential to grow into a more senior marketing role as the company expands
- Opportunities to develop skills in app marketing, user acquisition, and brand management
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing, mission-driven organization and make a real impact on its success.
🌍 Location & Work Environment
Office Type: Hybrid (flexible location, with some on-site work required)
Office Location(s): Thame, United Kingdom (OX9)
Geographic Context:
- Thame is a picturesque market town in Oxfordshire, with a population of around 11,000 people
- The town is well-connected by road and public transport, with easy access to Oxford, London, and other major cities
- Thame offers a mix of independent shops, cafes, and restaurants, as well as historic buildings and beautiful countryside
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing for a flexible and adaptable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Final interview with the Head of Strategy, Engagement, and Operations
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, with a focus on user acquisition and engagement
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values
ATS Keywords: Marketing Manager, User Acquisition, User Engagement, Marketing Strategy, Brand Management, Marketing Campaigns, Budgeting, Forecasting, Hybrid Working
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and project management software will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusivity and diversity
- Expertise and innovation
- Collaboration and partnership
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you embody and promote inclusivity and diversity in your work?
- Can you provide an example of a time when you used data to inform a marketing decision?
- How do you prefer to collaborate with cross-functional teams, and how do you ensure effective communication?
ASSUMPTION: Candidates who align with the company's values and work style, and can provide concrete examples of their fit, will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing a marketing budget in a growing organization, with a focus on maximizing ROI
- Balancing strategic planning with tactical execution, and adapting to changing priorities
- Ensuring brand consistency across multiple channels and touchpoints
- Working effectively in a hybrid work environment, with a mix of remote and on-site colleagues
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager, with a focus on user acquisition and engagement
- Unlike some marketing roles, this position has a strong emphasis on user research and data-driven decision-making
- Career progression in this role could lead to a Head of Marketing or similar leadership position
ASSUMPTION: Candidates with experience in growth marketing or user acquisition roles may find this position particularly appealing.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive app installs and registrations
- Conducting user research to identify trends and insights, and using these findings to inform product development and engagement plans
- Creating and managing a marketing budget, with a focus on maximizing ROI and minimizing waste
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Marketing Manager may be responsible for, and can be used to guide interview preparation.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the *shopt app?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance, and what support is available for employees?
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your marketing experience, with a focus on user acquisition and engagement
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values
- Follow up with the hiring manager one week after submitting your application, to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
