📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Westgate Resorts
🔹 Location: Ocoee, Florida
🔹 Job Type: Full-time
🔹 Category: Hospitality & Travel
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for timeshare, vacation ownership, and event attendance.
- Managing digital marketing campaigns, including email, social media, and paid advertising.
- Creating engaging content and launching campaigns across various digital channels.
- Collaborating with key partners to deliver projects and assets that enable the overall lead generation strategy.
- Optimizing advertising efforts and measuring campaign performance to drive lead generation.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on digital marketing and lead generation.
📋 Key Responsibilities
✅ Developing and implementing digital marketing strategies for timeshare, vacation ownership, and event attendance.
✅ Managing digital marketing campaigns, including email, social media, and paid advertising.
✅ Creating engaging content and launching campaigns across various digital channels.
✅ Collaborating with key partners to deliver projects and assets that enable the overall lead generation strategy.
✅ Optimizing advertising efforts and measuring campaign performance to drive lead generation.
✅ Developing and maintaining relationships with key internal business partners and senior management.
✅ Building and executing paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments.
ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with internal and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field preferred.
Experience: 5+ years of relevant professional experience supporting a timeshare/travel/event digital marketing function/market. 6+ years of marketing, advertising, or branding experience developing and executing integrated marketing campaigns across multiple markets.
Required Skills:
- Excellent communication skills, both verbally and in writing.
- Proficient in MS Office Suite (Word / Excel / PowerPoint etc.)
- Tactical hands-on knowledge or familiarity with hotel marketing digital (direct) channels such as email, social media, search ads, social ads, online PR, online distribution, retargeting/recapture mechanisms, and META travel ads.
- Basic UX/UI/CRO skills.
- Basic copywriting, and headlining skills.
- Experience with performance measurement analytics and tools, budget management, and implementing cost controls.
Preferred Skills:
- Prior experience in travel, timeshare & hospitality is a plus.
- Experience with on-property marketing for signs, wayfinding and in-stay activations.
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving lead generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 per year (as stated in the job description). This is an industry-standard salary for a Marketing Manager role in the hospitality industry, with 5-10 years of experience.
Benefits:
- Comprehensive health benefits – medical, dental and vision
- Paid Time Off (PTO) – vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy, and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
- Advancement & development opportunities
- Community Involvement Programs
Working Hours: Full-time, with limited travel required (approximately 15% of the time).
ASSUMPTION: The salary range provided is in line with industry standards for a Marketing Manager role in the hospitality industry, with the given experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Travel. Westgate Resorts is a diversified hospitality company with a portfolio of more than 60 resort properties, offering spacious villa accommodations, world-class amenities, and family-friendly destinations in sought-after locations.
Company Size: Westgate Resorts has 5,001-10,000 employees, providing a large and diverse work environment. This size allows for numerous growth opportunities and the chance to work on various projects.
Founded: 1982. Westgate Resorts has a long history in the hospitality industry, with a strong focus on creating memorable vacations and delivering exceptional service.
Company Description:
- Westgate Resorts provides a diverse range of vacation experiences, from sandy beaches to snow-covered mountains.
- The company offers affordable vacation options for families, with a commitment to innovation, hospitality, and community engagement.
- Westgate Resorts operates the Westgate Resorts Foundation, which provides assistance to charities and causes in communities where team members live and work.
Company Specialties:
- Timeshare
- Vacation Ownerships
- Hospitality & Resorts
- and Hotels
Company Website: http://www.westgateresorts.com/
ASSUMPTION: Westgate Resorts' focus on providing memorable vacation experiences and its commitment to community engagement make it an attractive employer for individuals seeking a fulfilling career in the hospitality industry.
📊 Role Analysis
Career Level: Mid-level. This role reports to the National Director of Marketing and is responsible for developing and executing digital marketing strategies for timeshare, vacation ownership, and event attendance.
Reporting Structure: The Marketing Manager reports directly to the National Director of Marketing.
Work Arrangement: On-site, with limited travel required (approximately 15% of the time).
Growth Opportunities:
- Advancement & development opportunities within the marketing department and the broader organization.
- Potential to work on various projects and campaigns, providing exposure to different aspects of the business.
- possibility to move into a leadership role as the company continues to grow.
ASSUMPTION: The large size of Westgate Resorts and its diverse portfolio of properties provide numerous growth opportunities for individuals in this role.
🌍 Location & Work Environment
Office Type: On-site, with a large corporate headquarters in Orlando, Florida, and resort properties in various locations across the United States.
Office Location(s): 5601 Windhover Drive, Orlando, Florida 32819, US
Geographic Context:
- Ocoee, Florida, is a suburban city located west of Orlando, providing a convenient commute to the corporate headquarters.
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and entertainment options.
- Florida's mild climate and no state income tax make it an attractive location for both residents and visitors.
Work Schedule: Full-time, with limited travel required (approximately 15% of the time).
ASSUMPTION: The on-site work arrangement and limited travel requirements allow for a good work-life balance, while still providing opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or other team members to discuss the role and the candidate's qualifications.
- Final interview or assessment, which may include a presentation or case study.
Key Assessment Areas:
- Digital marketing skills and experience.
- Strategic thinking and problem-solving abilities.
- Communication skills, both written and verbal.
- Cultural fit and alignment with Westgate Resorts' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
- Be prepared to discuss your experience with digital marketing campaigns, content creation, and lead generation strategies.
- Research Westgate Resorts and be ready to demonstrate your understanding of the company's mission, values, and culture.
ATS Keywords: Digital Marketing, Marketing Manager, Timeshare, Vacation Ownership, Event Attendance, Lead Generation, Campaign Management, Content Creation, Performance Measurement, Budget Management, Communication Skills, CMS, UX/UI, Copywriting, Travel Industry, Hospitality
ASSUMPTION: Westgate Resorts' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Passion
- Work Ethic
Work Style:
- Collaborative and team-oriented, with a focus on working effectively with internal and external partners.
- Results-driven, with a strong focus on performance measurement and optimization.
- Adaptable and flexible, with the ability to manage multiple projects and priorities.
Self-Assessment Questions:
- Do you have a strong work ethic and a passion for digital marketing?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have a proven track record of driving lead generation and optimizing advertising efforts?
ASSUMPTION: Westgate Resorts' values and work style require candidates who are passionate, hardworking, and results-driven, with a strong focus on collaboration and performance measurement.
⚠️ Potential Challenges
- The role may require working on multiple projects and campaigns simultaneously, which can be challenging for some individuals.
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment.
- The role may require limited travel (approximately 15% of the time), which can be inconvenient for some individuals.
- The competitive nature of the hospitality industry may present challenges in driving lead generation and optimizing advertising efforts.
ASSUMPTION: The potential challenges associated with this role are outweighed by the numerous growth opportunities and benefits provided by Westgate Resorts.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Manager role in the hospitality or travel industry, with a focus on lead generation and campaign management.
- However, this role is unique in its focus on timeshare, vacation ownership, and event attendance, which may require specific industry knowledge and experience.
- Career paths for this role may include advancement to a Director or Vice President of Marketing, or transition to a related role within the hospitality or travel industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in the hospitality industry, with a focus on timeshare, vacation ownership, and event attendance, while still providing numerous growth opportunities and benefits.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new timeshare property, including content creation, email marketing, and paid advertising.
- Collaborating with key partners to create and launch a co-branded content series to drive lead generation and brand awareness for both Westgate Resorts and the partner organization.
- Optimizing the performance of an existing email marketing campaign to improve open rates, click-through rates, and conversion rates.
ASSUMPTION: The sample projects provided are representative of the types of initiatives a Marketing Manager at Westgate Resorts may be responsible for, with a focus on digital marketing, content creation, and lead generation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Westgate Resorts support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Westgate Resorts measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Westgate Resorts Careers page.
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
- Prepare for your interview by researching Westgate Resorts and practicing your responses to common interview questions.
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final round, be prepared to present your ideas for a digital marketing campaign or project, demonstrating your strategic thinking and problem-solving abilities.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
