📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Willow
🔹 Location: Sydney, Brisbane, Melbourne, Adelaide, Remote within Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote within Australia)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing and PR strategies to support business goals and grow brand visibility.
- Managing Willow's social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
- Overseeing the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance.
- Collaborating with internal stakeholders and managing external contractors to deliver quality outcomes on time.
- Supporting and helping coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
ASSUMPTION: This role requires a strategic yet hands-on approach to social media and a passion for shaping how Willow's brand shows up across digital and physical touchpoints. A strong background in B2B marketing and a love for storytelling are essential.
📋 Key Responsibilities
✅ Develop and execute marketing and PR strategies to support business goals and grow brand visibility.
✅ Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
✅ Manage Willow's social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
✅ Oversee the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance in collaboration with external vendors.
✅ Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
✅ Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
✅ Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
✅ Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement.
✅ Track marketing performance metrics and present insights to inform strategy.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management. Strong communication, collaboration, and adaptability skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.
Required Skills:
- Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging.
- Experience managing and growing a professional LinkedIn presence and other relevant digital platforms.
- Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma).
- Demonstrated ability to manage external contractors and creative vendors to deliver projects.
- Strong project management skills with attention to detail and ability to juggle multiple priorities.
- A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Fluency in additional languages (e.g., Spanish, Mandarin).
ASSUMPTION: Candidates with a proven track record in B2B marketing, exceptional communication skills, and a passion for storytelling are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in Australia, the estimated salary range is AU$120,000 - AU$160,000 per annum. This range may vary depending on the candidate's skills, experience, and the company's performance.
Benefits:
- Flexible Working Arrangements
- Parental Leave
- Volunteer Days
- Training Opportunities
- Discounts
Working Hours: Full-time position with flexible working arrangements, including remote and hybrid options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Willow operates in the Software Development industry, focusing on Smart Buildings, Building Operations, and Digital Twins.
Company Size: Willow is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Willow was founded in 2017 and has since grown from a start-up in Australia to serving customers around the globe.
Company Description:
- Willow is the leading AI-driven platform revolutionizing the built world.
- Leveraging cutting-edge digital twin technology, Willow empowers organizations to reduce operational costs of buildings, improve sustainability outcomes, and dynamically optimize asset performance at scale.
- Willow is changing the way the world manages buildings for a more sustainable future by enabling every building to respond to the people, purpose, and environments they serve.
Company Specialties:
- Smart Buildings
- Building Operations
- Digital Twins
- Digital Engineering
- Digital Architecture
- Condition-Based Maintenance
- AI
- Data Integration
- Enterprise SaaS software
Company Website: willowinc.com
ASSUMPTION: Willow's focus on innovation, sustainability, and customer-centric solutions makes it an attractive employer for marketing professionals seeking to make a significant impact in the tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead marketing efforts and collaborate with various teams across the organization.
Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with other department heads, such as Sales, Product, and Customer Success.
Work Arrangement: This is a hybrid role, offering flexible working arrangements, including remote and on-site options within Australia.
Growth Opportunities:
- As Willow continues to expand, there may be opportunities for the Marketing Manager to grow into a leadership role or take on additional responsibilities.
- Willow Academy offers professional development opportunities for employees to level up their skills and advance their careers.
- Working in a fast-paced, innovative environment provides ample opportunities to learn and grow both personally and professionally.
ASSUMPTION: The Marketing Manager role at Willow offers a unique blend of strategic planning, creative content development, and project management, providing ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Willow has offices in Sydney, Brisbane, Melbourne, Adelaide, and remote options within Australia.
Office Location(s): 1 Farrer Place, Level 21, Sydney, NSW 2000, AU; Rockefeller Plaza, 1230 6th Ave, Floor 19, New York, NY 10020, US; United St, Unit 10CD, Mandaluyong, National Capital Region 1550, PH; Level 22, 120 Spencer Street, Melbourne, Victoria 3000, AU; 2121 N Pearl Street, Suite 300, Dallas, Texas 75201, US; Kings Square 1, Level 19, 556 Wellington St, Perth, Western Australia, AU; 310 Edward St, Brisbane City, Queensland 4000, AU; Seattle, WA, US
Geographic Context:
- Sydney, Brisbane, Melbourne, and Adelaide offer vibrant, multicultural cities with a high quality of life, excellent education, and healthcare systems.
- Remote work within Australia provides flexibility and the opportunity to live and work in various locations across the country.
Work Schedule: Full-time position with flexible working arrangements, including remote and hybrid options.
ASSUMPTION: Willow's flexible work arrangements and diverse office locations cater to a wide range of employee preferences, promoting work-life balance and inclusivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Marketing and PR experience
- Copywriting and editing skills
- Social media management experience
- Website management and CMS tools familiarity
- Project management skills
- Collaboration and adaptability
- Alignment with Willow's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and PR experience, as well as any achievements that demonstrate your skills in copywriting, social media management, and project management.
- Prepare examples of your work, such as marketing campaigns, social media content, or website updates, to showcase your abilities during the interview.
- Research Willow's company culture and values to ensure a strong fit and prepare thoughtful questions to ask during the interview.
ATS Keywords: Marketing, PR, B2B Marketing, Social Media, Content Creation, Copywriting, Project Management, Customer Engagement, Event Coordination, Website Management, Collaboration, Performance Metrics, Creative Communication, Stakeholder Management, Digital Marketing, Storytelling
ASSUMPTION: Willow's interview process focuses on assessing candidates' skills, experience, and cultural fit, with a strong emphasis on their ability to develop and execute marketing strategies that drive business growth and enhance brand visibility.
🛠️ Tools & Technologies
- Website CMS tools (e.g., WordPress, Drupal)
- Marketing design platforms (e.g., Canva, Figma)
- Social media management tools (e.g., Hootsuite, Buffer)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The Marketing Manager will be expected to have experience with various marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Never give up
- Work smart
- Care about our fellow human beings
- Always put our best foot forward
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Performance-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you passionate about storytelling and driving brand visibility through strategic marketing initiatives?
- Do you possess strong communication, collaboration, and project management skills?
ASSUMPTION: Willow values a diverse and inclusive work environment, seeking candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Collaborating with various teams and stakeholders to deliver quality outcomes on time
- Keeping up with industry trends and best practices in marketing and PR
- Adapting to changes in the company's growth and priorities
ASSUMPTION: The Marketing Manager role at Willow presents unique challenges and opportunities for growth, requiring strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on B2B marketing and PR, with a particular emphasis on social media management and website maintenance.
- Willow's fast-paced, innovative environment offers unique growth opportunities and the chance to make a significant impact on the company's success.
- Career progression in this role may lead to leadership positions or expanded responsibilities as Willow continues to grow and expand its offerings.
ASSUMPTION: The Marketing Manager role at Willow is unique, offering a blend of strategic planning, creative content development, and project management in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and executing a comprehensive marketing and PR strategy to launch a new product or service
- Managing Willow's social media presence, including creating engaging content, scheduling posts, and analyzing performance metrics
- Overseeing the maintenance and continuous improvement of the Willow website, including updates to content, layout, and performance in collaboration with external vendors
- Partnering with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks
- Supporting and helping coordinate key marketing functions and events, including webinars, trade shows, and customer experiences
ASSUMPTION: The Marketing Manager role at Willow offers a diverse range of projects, requiring strong communication, collaboration, and adaptability skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing and PR strategy for the next quarter, and how this role fits into that plan?
- How does Willow support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Willow measure the success of its marketing and PR initiatives, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview demonstrates your interest in the role and commitment to Willow's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Willow careers page
- Tailor your resume and cover letter to highlight your relevant marketing and PR experience, as well as any achievements that demonstrate your skills in copywriting, social media management, and project management.
- Prepare examples of your work, such as marketing campaigns, social media content, or website updates, to showcase your abilities during the interview.
- Research Willow's company culture and values to ensure a strong fit and prepare thoughtful questions to ask during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
