Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Universal Business Team

🔹 Location: Coventry, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with travel between sites

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a group-wide marketing strategy to generate leads and drive demand
• Managing branding initiatives and overseeing marketing campaigns to support commercial growth
• Collaborating with senior leadership and cross-functional teams to achieve commercial goals
• Working with external agencies and internal marketing support staff to ensure effective collaboration and measurable results

ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as the marketing manager will be responsible for both high-level strategy and day-to-day execution.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies grounded in the AIDA model to generate leads and drive demand

✅ Managing and optimizing the digital presence across websites, SEO/SEM, email marketing, and social media platforms

✅ Leading branding initiatives, managing internal and external messaging, and overseeing consistent visual identity

✅ Managing external agencies and internal marketing support staff, ensuring effective collaboration and measurable results

✅ Creating compelling marketing campaigns, content, and sales tools aligned with technical teams and commercial goals

✅ Planning and delivering trade shows, launch events, and exhibitions to strengthen industry positioning

✅ Defining and tracking KPIs, providing performance reports and ROI insights to senior leadership

✅ Ensuring marketing materials meet regulatory standards and support customer onboarding, training, and feedback processes

✅ Monitoring competitor activity and market trends to keep the strategy fresh and commercially relevant

ASSUMPTION: The role may evolve over time as the company grows, with potential opportunities to build a marketing team around the manager.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of hands-on marketing experience, ideally within fire safety, security, or building systems

Required Skills:

• Proven ability to lead demand-generation strategies and brand growth campaigns
• Strong commercial awareness and experience working closely with sales teams
• Competency in marketing tools and platforms (CRM, email automation, analytics, CMS)
• Confident communicator with strong project management and leadership skills
• Experience working in agile, fast-paced environments with cross-functional teams

Preferred Skills:

• Experience working with fire safety, security, or building systems products
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is preferred, candidates with transferable skills from related industries may also be considered.

💰 Compensation & Benefits

Salary Range: Circa £60,000 + Profit-Related Bonus. This is an estimate based on the provided salary range and industry standards for a marketing manager role with 7+ years of experience in the United Kingdom.

Benefits:

• 25 days holiday + your birthday off
• Free parking
• Access to modern facilities (innovation rooms, refreshment areas)
• Training support
• Collaborative, agile work environment

Working Hours: Full-Time, 40 hours/week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Universal Business Team (UBT) specializes in supporting family businesses and providing group buying services.

Company Size: 201-500 employees. As a mid-sized company, UBT offers opportunities for growth and impact but maintains a relatively flat structure, providing visibility and autonomy to employees.

Founded: The Universal Business Team was founded in Sydney, Australia, and has since expanded globally.

Company Description:

• UBT is a fast-paced global consulting organization supporting over 3,000 family businesses across 19 countries.
• The company provides business advisory, coaching, consulting, and training programs to help customers move their businesses forward.
• UBT also partners with leading brands to leverage group buying power and ensure customers can access products and services at competitive prices.
• All profits are invested into a higher purpose – education and charity work, including supporting OneSchool Global and the Rapid Relief Team.

Company Specialties:

• Family Business
• Group Buying
• Business Advisory
• Accounting
• Leadership
• Online coaching
• Market Research
• Digital services
• Human Resources
• Recruitment
• Business Culture
• Innovation
• and Technology

Company Website: http://www.universalbusinessteam.com/

ASSUMPTION: UBT's focus on family businesses and group buying sets it apart from traditional consulting firms, offering unique opportunities for marketing professionals.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers autonomy, visibility, and the chance to make a tangible impact in a business poised for growth.

Reporting Structure: The marketing manager will report directly to senior leadership and collaborate with cross-functional teams, including sales, technical, and marketing support staff.

Work Arrangement: Hybrid. The role is based in Hereford or Meriden, West Midlands, with travel between sites required.

Growth Opportunities:

• As the company grows, there may be opportunities to build a marketing team around the manager.
• UBT's focus on employee development and training support provides opportunities for professional growth.
• The company's global presence may offer international career opportunities in the future.

ASSUMPTION: The marketing manager role at UBT is well-suited for candidates seeking a strategic, hands-on position with the potential for growth and impact.

🌍 Location & Work Environment

Office Type: Modern facilities with innovation rooms and refreshment areas, promoting collaboration and agile working.

Office Location(s): Hereford or Meriden, West Midlands, United Kingdom

Geographic Context:

• The West Midlands is a vibrant region in the United Kingdom, offering a mix of urban and rural environments.
• The area is home to a diverse range of industries, including manufacturing, technology, and professional services.
• Coventry, in particular, is a historic city with a strong cultural scene and a growing tech industry.

Work Schedule: Full-Time, 40 hours/week. Flexible working arrangements may be available, with travel between sites required.

ASSUMPTION: The hybrid work arrangement and modern facilities at UBT promote a collaborative and agile work environment, fostering creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with senior leadership, focusing on strategic thinking, commercial awareness, and cultural fit
• Final interview or presentation, depending on the company's needs

Key Assessment Areas:

• Strategic thinking and problem-solving
• Commercial awareness and understanding of the fire safety industry
• Leadership and project management skills
• Communication and collaboration abilities
• Cultural fit and alignment with UBT's values

Application Tips:

• Highlight relevant industry experience and transferable skills from related industries
• Tailor your resume and cover letter to emphasize your strategic mindset, commercial awareness, and leadership abilities
• Prepare examples of successful marketing campaigns and their impact on business growth
• Research UBT's unique value proposition and be ready to discuss how your skills and experience align with the company's mission

ATS Keywords: Marketing strategy, demand generation, brand management, digital marketing, SEO, social media, email marketing, analytics, project management, leadership, commercial awareness, fire safety, security, building systems

ASSUMPTION: UBT's interview process is designed to assess candidates' strategic thinking, commercial awareness, and cultural fit, with a focus on finding the best long-term fit for the company.

🛠️ Tools & Technologies

• CRM (e.g., Salesforce, HubSpot)
• Email automation (e.g., Mailchimp, Marketo)
• Analytics (e.g., Google Analytics, Adobe Analytics)
• CMS (e.g., WordPress, Drupal)
• SEO/SEM tools (e.g., SEMrush, Google Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry, with a focus on digital marketing and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Committed to making a difference

Work Style:

• Strategic thinkers who can also roll up their sleeves and get hands-on
• Strong communicators and collaborators, able to work effectively with cross-functional teams
• Adaptable and comfortable working in a fast-paced, dynamic environment
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with ambiguity?
• Are you a strategic thinker with a strong commercial awareness, and can you balance high-level strategy with day-to-day execution?
• Do you have experience working with cross-functional teams, and are you a confident communicator and collaborator?
• Are you committed to continuous learning and professional development, and do you embrace a customer-centric approach?

ASSUMPTION: UBT's company culture values strategic thinking, collaboration, and a commitment to making a difference, with a focus on customer-centricity and innovation.

⚠️ Potential Challenges

• The role may require travel between sites, which could be challenging for candidates who prefer a fully remote or on-site work arrangement
• The company's focus on family businesses and group buying may present unique challenges in the marketing and branding space
• The role requires a strong commercial awareness and understanding of the fire safety industry, which may be challenging for candidates without relevant experience
• The company's rapid growth may present challenges in terms of managing competing priorities and adapting to change

ASSUMPTION: While the role presents several opportunities for growth and impact, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong commercial awareness and understanding of the fire safety industry, as well as the ability to work with cross-functional teams to achieve commercial goals
• The role offers a unique opportunity to make a tangible impact in a business poised for growth, with the potential to build a marketing team around the manager
• Candidates should consider their long-term career goals and whether this role aligns with their desired path in the marketing industry

ASSUMPTION: While this role shares similarities with other marketing management positions, its unique focus on the fire safety industry and family businesses sets it apart from more traditional marketing roles.

📝 Sample Projects

• Developing and executing a marketing strategy to launch a new fire safety product, including market research, branding, and campaign development
• Managing a rebranding initiative for an established fire safety company, including internal and external messaging, visual identity, and website redesign
• Planning and delivering a trade show or launch event to strengthen the company's industry positioning and generate leads

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of initiatives the marketing manager may be responsible for, but the specific projects will depend on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the marketing function, and how this role fits into that vision?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has adapted its marketing strategy in response to changes in the fire safety industry?
• How does the company measure the success of its marketing initiatives, and how are those metrics used to inform decision-making?
• What is the company's approach to working with external agencies and internal marketing support staff, and how can I ensure effective collaboration and measurable results?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and its culture, as well as to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your strategic mindset, commercial awareness, and leadership abilities
• Prepare examples of successful marketing campaigns and their impact on business growth
• Research UBT's unique value proposition and be ready to discuss how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.