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Marketing Manager

Informa Group Plc.
Full-time
On-site
Fort Lauderdale, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Informa Group Plc.

πŸ”Ή Location: Fort Lauderdale, Florida, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 24, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (5 days a week)

πŸš€ Job Overview

Key aspects of this role include:

  • Designing and executing effective, automated email marketing campaigns to drive attendee registrations and brand awareness.
  • Segmenting customer databases to develop persona-based email strategies.
  • Writing creative, impactful, conversion-optimized marketing copy for email marketing campaigns and show websites.
  • Overseeing and executing the creation of marketing materials from concept to delivery.
  • Collaborating with industry thought leaders to host educational seminars at the shows.

ASSUMPTION: This role requires a strong focus on digital marketing and cross-team collaboration to ensure cohesive messaging and impactful campaigns.

πŸ“‹ Key Responsibilities

βœ… Design and execute effective, automated email marketing campaigns to drive attendee registrations and brand awareness.

βœ… Segment customer databases to develop persona-based email strategies, ensuring relevant messaging for different target audiences.

βœ… Write creative, impactful, conversion-optimized marketing copy for email marketing campaigns and show websites, ensuring alignment with strategic objectives.

βœ… Take ownership of show websites' design, functionality, content updates, and SEO.

βœ… Support the development and end-to-end execution of year-round marketing strategies.

βœ… Oversee and execute the creation of marketing materials from concept to delivery, project managing internal team resources and external agencies to deliver material within budget and timeline.

βœ… Lead the development and ensure accuracy of printed and digital show directories, exhibitor listings, event maps, and mobile applications.

βœ… Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across all marketing materials, graphics, communications, etc.

βœ… Collaborate with industry thought leaders to host educational seminars at the shows, gathering content from the speakers, coordinating onsite conference logistics, and incorporating the collected content into all marketing communications and materials.

βœ… Analyze and report on performance metrics across all digital channels, including website analytics, email campaign performance, and third-party agency results, using this data to refine strategies and improve ROI.

βœ… Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of business objectives.

βœ… Work collaboratively with the fulfillment team to execute marketing-related sponsorships.

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a related field

Experience: 3-5 years of proven work experience within the marketing space

Required Skills:

  • Strong written and verbal communication skills
  • Experience creating website landing pages and email campaigns
  • Goal-oriented, self-motivated, and adapts to changing situations and requirements
  • Project management experience
  • Ability to analyze and interpret data and develop reports used to provide insight to key stakeholders
  • Proficiency in email automation and web creation platforms, experience with Eloqua and Adobe Experience Manager is a plus.
  • Proficiency in MS Office including Word, Excel, and PowerPoint

Preferred Skills:

  • Graphic design skills and proficiency in Adobe InDesign and Photoshop is a plus.
  • Experience within the yachting and boating industry is a plus.

ASSUMPTION: Candidates with experience in event marketing, digital marketing, and project management will be strongly considered for this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $79,000 per year

Benefits:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

ASSUMPTION: The salary range provided is based on the company's job posting and is inclusive of all potential compensation components, such as salary, bonuses, and stock options.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Information Services

Company Size: 10,001+ employees (Global), 8,555 employees (LinkedIn)

Founded: 1998 (as Informa plc.)

Company Description:

  • Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
  • A leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
  • Home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

  • Academic Publishing
  • Marketing Services
  • Data & Intelligence
  • Digital events
  • Exhibitions
  • Specialist content
  • Research
  • Consultancy
  • Digital services
  • Lead generation
  • B2B markets
  • and Academic markets

Company Website: Informa Group Plc.

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units, offering numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Senior Marketing Manager for Boat Shows.

Work Arrangement: On-site, 5 days a week, with light travel and select weekends required to provide on-site show support.

Growth Opportunities:

  • Potential to take on more responsibility and advance within the marketing department or explore opportunities in other business units within Informa.
  • Chance to work on high-profile events and collaborate with industry thought leaders.
  • Opportunity to develop skills in event marketing, digital marketing, and project management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 1650 Southeast 17th Street, Fort Lauderdale, Florida 33316, USA

Geographic Context:

  • Fort Lauderdale is a major city in South Florida, known for its beaches, boating, and tourism industry.
  • The office is located in the Southeast 17th Street area, close to major highways and public transportation.
  • The city offers a diverse range of cultural attractions, dining, and entertainment options.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST), with flexibility for on-site show support.

ASSUMPTION: The office environment is professional and collaborative, with a strong focus on teamwork and cross-functional collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the hiring manager and team members
  • Final interview with the Senior Marketing Manager for Boat Shows
  • Background check and offer extension

Key Assessment Areas:

  • Marketing and digital marketing skills
  • Project management experience
  • Communication and interpersonal skills
  • Adaptability and problem-solving skills
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and project management experience.
  • Demonstrate your understanding of the boating and yachting industry and the role's responsibilities.
  • Showcase your creativity and ability to develop engaging marketing campaigns.
  • Prepare questions to ask during the interview to demonstrate your interest in the role and the company.

ATS Keywords: Marketing Manager, Email Marketing, Digital Marketing, Project Management, Event Marketing, SEO, Data Analysis, Graphic Design, Campaign Execution, Customer Segmentation, Content Creation, Performance Metrics, Visual Storytelling, Web Design, Automation Tools

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Eloqua (email automation platform)
  • Adobe Experience Manager (web content management system)
  • Adobe InDesign and Photoshop (graphic design software)
  • MS Office Suite (Word, Excel, PowerPoint)
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Email marketing analytics tools (e.g., Mailchimp, Constant Contact)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is preferred for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration: We work together to achieve more.
  • Expertise: We champion specialists and help them grow.
  • Innovation: We challenge the status quo and drive progress.
  • Integrity: We act with honesty and fairness in all we do.
  • Responsibility: We take ownership and deliver on our promises.

Work Style:

  • Collaborative: We work closely with colleagues across different departments and business units.
  • Dynamic: We operate in a fast-paced, ever-changing environment.
  • Creative: We encourage innovative thinking and new ideas.
  • Data-driven: We use data and analytics to inform our decisions and strategies.

Self-Assessment Questions:

  • Do I thrive in a collaborative, dynamic work environment?
  • Am I comfortable working with data and analytics to inform marketing strategies?
  • Do I have strong project management skills and the ability to adapt to changing situations?
  • Am I passionate about event marketing and the boating and yachting industry?

ASSUMPTION: Candidates who align with Informa Group Plc.'s values and work style will be more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

  • The role requires light travel and select weekends to provide on-site show support, which may impact work-life balance.
  • The marketing department may experience periods of high stress and tight deadlines leading up to major events.
  • The role requires strong project management skills and the ability to manage multiple projects simultaneously.
  • The boating and yachting industry can be seasonal, which may impact event attendance and marketing efforts.

ASSUMPTION: Candidates should be aware of these potential challenges and consider how they would manage them in the context of this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position places a greater emphasis on event marketing and digital marketing skills.
  • In the boating and yachting industry, this role offers the opportunity to work on high-profile events and collaborate with industry thought leaders.
  • Career progression in this role may involve moving into senior marketing positions or exploring opportunities in other business units within Informa Group Plc.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other marketing manager roles.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to drive attendee registrations for a major boat show.
  • Creating visually engaging email campaigns and show websites to promote an upcoming yacht event.
  • Collaborating with industry thought leaders to host educational seminars at a boat show, incorporating collected content into marketing communications and materials.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experience and accomplishments during the interview process.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the boat and yacht shows in the upcoming year, and how can this role help address them?
  • How does this role collaborate with other departments and business units within Informa Group Plc.?
  • What opportunities are there for professional development and growth within the marketing department and the company as a whole?
  • How does Informa Group Plc. support work-life balance for employees in this role?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as your understanding of the boating and yachting industry and the role's responsibilities.
  • Prepare questions to ask during the interview process to demonstrate your interest in the role and the company.
  • If selected for an interview, be prepared to discuss your relevant experience and accomplishments, as well as your familiarity with the required tools and technologies.
  • Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.