Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Passportcard

🔹 Location: Netanya, Central, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading full-scope marketing activities for international health insurance (IPMI) products
• Targeting both B2B and B2C audiences, with a focus on delivering tailored solutions for employees and families undergoing global relocation
• Strategic planning, multi-channel campaign management, digital content creation, and collaboration with partners and vendors worldwide
• Ongoing support of business objectives and performance monitoring

ASSUMPTION: This role requires a strong background in global B2B marketing, digital marketing, and eCommerce, with a focus on SEO and performance campaigns. Experience in relocation, international insurance, healthcare, or employee services is a strong advantage.

📋 Key Responsibilities

✅ Develop and implement the overall marketing strategy and yearly workplans

✅ Plan and execute digital marketing campaigns with subject matter experts, with hands-on control over analytics and performance reporting

✅ Lead multi-channel campaign planning and execution: performance marketing, social media, Facebook/WhatsApp groups, offline activities, events, and community initiatives

✅ Manage relationships with marketing partners, media outlets, and agencies

✅ Oversee customer marketing journeys, communication plans, messaging, and content creation

✅ Build annual marketing plans aligned with sales goals, including KPIs, budget planning, and timelines

✅ Manage and track budget execution across monthly, quarterly, and annual cycles

✅ Coordinate with related business lines (e.g., Travel Insurance) and internal departments

✅ Track and analyze marketing KPIs, generate actionable insights from reports, and continuously optimize messaging, content, and channel performance based on audience engagement

✅ Conduct market and competitive analysis to identify trends and opportunities

✅ Build a focused marketing strategy for global relocation stakeholders such as HR relocation managers and procurement teams

✅ Develop professional marketing assets: presentations, product sheets, landing pages, and thought leadership content

✅ Manage B2B activities on LinkedIn and other relevant platforms

✅ Support the sales team in bids and proposals with value-based messaging

✅ Coordinate and support seminars, conferences, and events for brokers and clients

✅ Develop marketing partnerships with international relocation agencies, chambers of commerce, and strategic allies

✅ Oversee external vendors, including creative agencies, designers, and content consultants

✅ Coordinate with the Web Marketing Manager on website and landing page content related to relocation

ASSUMPTION: This role requires strong analytical and strategic thinking skills, with the ability to lead projects independently and proficiency in digital marketing platforms and content development.

🎯 Required Qualifications

Education: Not specified

Experience: 4-5 years of experience in global B2B marketing

Required Skills:

• Strong background in digital marketing and eCommerce, including SEO and performance campaigns
• Excellent analytical and strategic thinking skills
• Proficiency in digital marketing platforms and content development

Preferred Skills:

• Experience in relocation, international insurance, healthcare, or employee services

ASSUMPTION: Native-level English is required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for a Marketing Manager in Israel with 4-5 years of experience is approximately ₪ 25,000 - ₪ 35,000 per month (₪ 300,000 - ₪ 420,000 annually). This estimate is based on market research and may vary depending on the specific company and candidate's qualifications.

Benefits:

• Not specified

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Benefits and working hours may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically international health insurance (IPMI) and travel insurance

Company Size: 201-500 employees

Founded: 1999

Company Description:

• Founded by Alon Ketzef, the DavidShield - PassportCard Group was established to meet the unique health insurance needs of those living or traveling abroad
• Pioneered a groundbreaking real-time payment solution, the PassportCard—a dedicated debit card—that allows members to pay for medical services directly at the point of care
• Expanded services to meet the needs of travelers, expatriates, digital nomads, and individuals seeking comprehensive global health coverage
• Offers real-time, cashless payment capabilities in over 150 countries, supported by a team of 1,000 employees and sales and customer support centers across Germany, Australia, and Israel

Company Specialties:

• Global healthcare
• Medical insurance
• Service excellence
• Health insurance
• Global provider network
• IPMI
• International insurance
• Private medical insurance
• Innovative technology
• Innovation
• Technology
• Insuretech
• Insurtech
• Innovation
• Travel Insurance
• Medical coverage
• And relocation

Company Website: https://www.passportcard.com

ASSUMPTION: Passportcard is a leader in cross-border health insurance, service, and technology, focusing on a client-centered approach and building strong, trust-based relationships.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and oversees marketing activities for international health insurance products

Work Arrangement: On-site, full-time position with a focus on strategic planning, campaign management, and collaboration with partners and vendors worldwide

Growth Opportunities:

• Potential to advance to a senior marketing role or management position within the company
• Opportunities to work on international projects and expand professional networks
• Chance to contribute to the company's growth and innovation in the cross-border health insurance industry

ASSUMPTION: This role offers opportunities for professional development and growth within the company and the broader insurance industry.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Netanya, Central, Israel

Geographic Context:

• Netanya is a coastal city in central Israel, located approximately 30 kilometers north of Tel Aviv
• The city offers a mix of urban and beachside living, with a population of around 200,000 people
• Netanya is home to a diverse range of industries, including technology, healthcare, and finance

Work Schedule: Full-time, with a focus on strategic planning, campaign management, and collaboration with partners and vendors worldwide

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on innovation and client-centered service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the international health insurance industry and the company's unique value proposition
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and strategic thinking
• Research the company and its competitors to showcase your market knowledge and competitive analysis skills

ATS Keywords: Marketing strategy, digital marketing, B2B marketing, content creation, analytics, performance monitoring, SEO, campaign management, budget management, strategic thinking, partnership management, event coordination, market analysis, social media, communication, customer journey

ASSUMPTION: The application process may vary depending on the specific hiring manager and the company's current hiring needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Client-centered approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Trust and integrity
• Excellence in service

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and client-centered service
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Passportcard's client-centered approach to marketing and customer service?
• How do you approach innovation and continuous improvement in your marketing strategies?
• How do you collaborate effectively with cross-functional teams and external partners?
• How do you use data and analytics to inform your marketing decisions and measure performance?
• How do you adapt to change and respond to new opportunities in the market?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong collaboration, communication, and alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing strategic planning with day-to-day campaign execution
• Adapting to a dynamic and fast-paced work environment
• Working with international partners and vendors, requiring strong communication and project management skills
• Keeping up with industry trends and competitive analysis in the international health insurance market

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on international health insurance (IPMI) products and global relocation audiences
• This role requires a strong background in both B2B and B2C marketing, with a focus on strategic planning and campaign management
• Career progression in this role may lead to senior marketing positions or management roles within the company or the broader insurance industry

ASSUMPTION: This role offers unique opportunities for growth and development within the international health insurance industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign targeting HR relocation managers and procurement teams
• Conducting market research and competitive analysis to identify trends and opportunities in the international health insurance market
• Creating and optimizing marketing content for various channels, including social media, email, and the company website

ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the international health insurance market, and how does this role address them?
• How does the company collaborate with international partners and vendors to deliver tailored solutions for global relocation audiences?

ASSUMPTION: These questions help applicants understand the role's context, priorities, and growth opportunities, as well as the company's approach to marketing and international partnerships.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Comeet job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and strategic thinking
• Research the company and its competitors to showcase your market knowledge and competitive analysis skills
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.