Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: Halifax, Nova Scotia, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing initiatives to enhance brand visibility and engagement.
• Managing and coordinating various marketing campaigns to align with business objectives.
• Analyzing market trends and customer insights to inform marketing strategies and improve customer experiences.
• Leading and guiding the marketing team to ensure successful execution of all marketing initiatives.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to drive marketing efforts and achieve business goals.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement.

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives.

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences.

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives.

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth.

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI.

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity.

Required Skills:

• Strong understanding of digital marketing strategies and tools.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proven leadership and team management experience.

Preferred Skills:

• Experience in the information services industry.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, experience in the information services industry and fluency in multiple languages could be beneficial for this role, given the global nature of the company.

💰 Compensation & Benefits

Salary Range: Based on experience level and industry standards for a Marketing Manager role in Halifax, the estimated salary range is CAD 80,000 - 120,000 per year.

Benefits:

• 30-Day Paid Leave
• Health Insurance Coverage

Working Hours: Full-time position with a 5-day workweek. The role is remote, allowing for flexible working hours.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Halifax, Canada. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. Keller Executive Search specializes in executive search, headhunting, CEO succession planning, C-level recruitment, and business consulting services.

Company Size: 11-50 employees. As a mid-sized company, applicants can expect a more personal work environment with opportunities for close collaboration and growth.

Founded: Keller Executive Search was founded in 1997 and has since grown into a global leadership advisory firm with offices across the Americas, Europe, Asia, and Australia.

Company Description:

• Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide.
• The company offers a comprehensive suite of services, including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• Keller's mission is to improve the way the world is led, one transformative leader at a time.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller Executive Search is a well-established company with a strong global presence, offering applicants the opportunity to work with a diverse range of clients and gain international exposure.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers an opportunity for experienced marketing professionals to take on a leadership position and drive strategic initiatives.

Reporting Structure: The Marketing Manager will likely report directly to the Chief Marketing Officer or a similar executive role, depending on the company's organizational structure.

Work Arrangement: Remote work with flexible hours, allowing for a better work-life balance and the ability to work from anywhere.

Growth Opportunities:

• As a mid-sized company, there may be opportunities for career progression into more senior roles as the company grows.
• Working with a diverse range of clients and industries can provide valuable experience and exposure for personal growth.
• The global nature of the company may offer opportunities for international travel and collaboration with overseas teams.

ASSUMPTION: While the job listing does not explicitly mention growth opportunities, working for a mid-sized, global company like Keller Executive Search can provide numerous avenues for career development and advancement.

🌍 Location & Work Environment

Office Type: Remote. While the company has offices worldwide, this role can be performed remotely from Halifax, Nova Scotia, Canada.

Office Location(s): Halifax, Nova Scotia, Canada

Geographic Context:

• Halifax is the capital and largest city of Nova Scotia, with a population of approximately 400,000 people.
• The city is known for its vibrant culture, historic sites, and natural beauty, offering a high quality of life for residents.
• Halifax has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time, with a 5-day workweek and flexible hours due to the remote nature of the role.

ASSUMPTION: As a remote role, the work environment will be primarily virtual, with regular video conferencing and online collaboration tools used to communicate with the team and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations.
• Case study or presentation to demonstrate problem-solving skills and strategic thinking.
• Final interview with the Chief Marketing Officer or a similar executive role.

Key Assessment Areas:

• Strategic thinking and planning abilities.
• Campaign management and execution skills.
• Analytical skills and data-driven decision-making.
• Leadership and team management capabilities.
• Communication and interpersonal skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Include specific examples of your experience with marketing strategies, campaign management, and team leadership.
• Demonstrate your understanding of the information services industry and how your skills and experience align with the company's mission and values.

ATS Keywords: Marketing Strategies, Campaign Management, Market Analysis, Team Leadership, Stakeholder Engagement, Budget Management, Digital Marketing, Analytical Skills, Communication Skills, Interpersonal Skills

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the company's HR department. However, the provided insights should give applicants a general idea of what to expect during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the marketing team's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions and decisions.
• Collaboration: Working together to achieve common goals and drive success.
• Expertise: Leveraging deep industry knowledge and functional expertise to deliver exceptional results.
• Innovation: Embracing creativity and continuous learning to stay at the forefront of the industry.
• Client Focus: Prioritizing the needs and expectations of clients to ensure their satisfaction and success.

Work Style:

• Results-driven: Focusing on achieving measurable outcomes and driving business growth.
• Data-informed: Using data and analytics to guide decision-making and strategy development.
• Adaptable: Embracing change and adjusting to new circumstances as needed.
• Collaborative: Working effectively with team members and stakeholders to achieve common goals.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you comfortable working in a remote, virtual team environment?
• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and strong communication skills?

ASSUMPTION: Applicants should carefully consider their alignment with the company's values and work style to ensure a strong cultural fit and successful integration into the team.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration.
• Balancing the strategic and tactical aspects of the role, requiring strong time management and prioritization skills.
• Adapting to the unique needs and preferences of a diverse range of clients and industries.
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, allowing successful candidates to develop their skills and advance their careers.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position places a greater emphasis on strategic planning and leadership, with less focus on day-to-day tactical execution.
• Working for a global leadership advisory firm like Keller Executive Search offers unique exposure to a diverse range of industries and clients, providing valuable experience and growth opportunities.
• Career progression in this role could lead to more senior marketing positions within the company or other organizations, depending on the candidate's goals and aspirations.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other Marketing Manager positions to ensure it aligns with their career goals and expectations.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy to enhance brand visibility and engagement for a global client.
• Managing a team to execute a multi-channel marketing campaign, including email, social media, and content marketing, to promote a new product launch.
• Analyzing market trends and customer data to identify opportunities for growth and optimization, and presenting findings to senior leadership.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities the Marketing Manager may be expected to undertake, but the specific projects will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has adapted its marketing strategies to address changes in the market or industry?
• What is the company's approach to measuring and optimizing the performance of marketing campaigns?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's marketing strategies, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, using the ATS keywords provided.
• Prepare a case study or presentation demonstrating your problem-solving skills and strategic thinking, focusing on a marketing challenge you've faced and how you overcame it.
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.