Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Walking Mountains Science Center

🔹 Location: Avon, Colorado, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing, Nonprofit

🔹 Date Posted: April 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing and communications plans
• Managing multi-channel marketing campaigns to increase program participation and brand visibility
• Collaborating with various teams to align messaging and goals
• Supervising and mentoring marketing staff, interns, and external contractors
• Maintaining and enhancing Walking Mountains' brand identity

ASSUMPTION: This role requires a high level of strategic thinking, project management, and team leadership skills. The ideal candidate will have a strong background in marketing, communications, or a related field, with a proven track record of creating and executing successful marketing campaigns.

📋 Key Responsibilities

✅ Developing and implementing comprehensive marketing and communications strategies for various sustainability programs

✅ Overseeing content creation for print and digital platforms, including social media, email campaigns, and press releases

✅ Collaborating with program and development teams to align messaging and goals

✅ Managing and updating the organization’s website and other digital properties

✅ Leading multi-channel marketing campaigns to increase program participation and donor engagement

✅ Tracking and analyzing campaign performance metrics to refine strategies and improve results

✅ Managing earned and paid social media strategy for Walking Mountains and the Climate Action Collaborative

✅ Supervising and mentoring marketing staff, interns, and external contractors

✅ Maintaining and enhancing Walking Mountains’ brand identity

✅ Developing compelling stories and testimonials to share the impact of Walking Mountains’ programs and donor contributions

ASSUMPTION: The responsibilities listed above are not exhaustive and may change or evolve over time. The ideal candidate will be adaptable and able to take on new challenges as needed.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, public relations, or a related field

Experience: A minimum of 4+ years of professional experience in marketing, communications, or related roles, preferably in the nonprofit, sustainability, conservation, or education sectors

Required Skills:

• Proven success in creating and executing strategic marketing plans
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Proficiency in digital marketing tools, content management systems, and analytics platforms
• Excellent writing, editing, visual storytelling, and communication skills

Preferred Skills:

• Familiarity with sustainability and environmental education programs
• Graphic design experience using tools like Canva or Adobe Creative Suite
• Spanish language proficiency preferred, but not required

ASSUMPTION: The ideal candidate will have a strong background in marketing, communications, or a related field, with a proven track record of creating and executing successful marketing campaigns. Familiarity with sustainability and environmental education programs is a plus but not required.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 (Based on industry standards for a Marketing Manager with 5-10 years of experience in the nonprofit sector)

Benefits:

• Employer-supplemented health, dental, and vision insurance
• 401K Plan with employer match
• 15 days of PTO (starting), 12 paid holidays, and 12 days sick leave
• Flexible Spending Account and Healthcare Savings Account options
• Life insurance and short-term disability insurance
• Discounted ski pass
• Professional development opportunities
• Pro Deals

Working Hours: Full-time, 40 hours per week. Some minor travel may be required to satellite locations or program locations. Hiking or snowshoeing to capture photos/videos of programs encouraged.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the nonprofit sector. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services

Company Size: 11-50 employees

Founded: 1998

Company Description:

• Walking Mountains Science Center’s mission is to awaken a sense of wonder and inspire environmental stewardship and sustainability through natural science education.
• The organization values community, professionalism, collaboration, diversity, equity, a positive work environment, and a passion for its mission.
• Walking Mountains offers a range of programs, including energy efficiency, radon, sustainable business and tourism, waste reduction and diversion, and development programs.

Company Specialties:

• Environmental Education
• Environmental Stewardship
• Sustainability
• Youth Science Education
• STEM Education
• Summer Camp
• Hiking Programs
• Energy Efficiency
• Waste Reduction
• Sustainable Tourism
• School Field Science Programs
• Sustainable Business
• Climate Action

Company Website: http://www.walkingmountains.org

ASSUMPTION: Walking Mountains Science Center is a leading environmental education organization that fosters stewardship and builds transformative partnerships across Eagle County, Colorado. The organization teaches people of all ages about our natural world through immersive science-based experiences, groundbreaking sustainability initiatives, captivating programs, and engaging events.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing and Communications Director and may have supervisory responsibilities for marketing staff, interns, and external contractors.

Work Arrangement: This is a full-time, on-site position. Some minor travel may be required to satellite locations or program locations.

Growth Opportunities:

• Potential for career advancement within the organization as it grows and expands its programs
• Opportunities for professional development and training
• Chance to make a significant impact on the organization's mission and programs

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization. The ideal candidate will be eager to take on new challenges and contribute to the organization's mission and programs.

🌍 Location & Work Environment

Office Type: Open office environment

Office Location(s): Avon, Colorado, United States

Geographic Context:

• Avon is a small town located in Eagle County, Colorado, with a population of approximately 6,500 people.
• The town is known for its outdoor recreation opportunities, including hiking, biking, skiing, and snowshoeing.
• Avon is located near Vail, a popular ski resort town, and is part of the Vail Valley region.

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM. Some flexibility may be available for the ideal candidate.

ASSUMPTION: The ideal candidate will be comfortable working in an open office environment and have a strong appreciation for the outdoors and outdoor recreation opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Marketing and Communications Director
• In-person or virtual interview with the Marketing and Communications Director and other key stakeholders
• Final interview with the Executive Director
• Background check and reference check

Key Assessment Areas:

• Marketing and communications skills and experience
• Project management skills
• Collaboration and teamwork skills
• Cultural fit and alignment with the organization's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Be prepared to discuss your experience with strategic marketing planning and campaign execution
• Demonstrate your ability to work collaboratively and manage multiple priorities and deadlines
• Showcase your passion for the organization's mission and commitment to environmental stewardship

ATS Keywords: Marketing, Communications, Public Relations, Strategic Planning, Campaign Execution, Project Management, Digital Marketing, Brand Management, Storytelling, Nonprofit, Sustainability, Environmental Education

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the ideal candidate is a strong fit for the organization's mission, values, and culture.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Digital marketing tools (e.g., Google Analytics, social media platforms)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with a range of marketing and communications tools and technologies, and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Community
• Professionalism
• Collaboration
• Diversity
• Equity
• Positive work environment
• Passion for mission

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Detail-oriented and organized
• Strategic and creative

Self-Assessment Questions:

• How do you embody Walking Mountains' values in your work?
• How do you approach collaboration and teamwork in a marketing and communications role?
• How do you stay organized and manage multiple priorities and deadlines?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Walking Mountains Science Center, with a passion for the organization's mission and a commitment to its values.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Working collaboratively with diverse teams and stakeholders
• Adapting to changes in the organization's programs and priorities
• Fundraising and donor engagement in a nonprofit setting

ASSUMPTION: The ideal candidate will be adaptable, collaborative, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing and Communications Manager or Director in a nonprofit or sustainability-focused organization
• However, this role may have more supervisory responsibilities and a greater focus on strategic planning and campaign execution
• Career path may include advancement to a Director or Vice President of Marketing and Communications role

ASSUMPTION: The ideal candidate will have experience in a similar marketing and communications role, with a focus on strategic planning and campaign execution, and be interested in career advancement opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications plan for a new sustainability program
• Managing a multi-channel marketing campaign to increase program participation and donor engagement
• Creating and maintaining a website and other digital properties to showcase the organization's programs and impact

ASSUMPTION: The ideal candidate will have experience with a range of marketing and communications projects, and be comfortable taking on new challenges as needed.

❓ Key Questions to Ask During Interview

• What are the organization's top marketing and communications priorities for the next year?
• How does this role fit into the organization's overall strategy and mission?
• What are the key challenges facing the organization's marketing and communications efforts?
• How does the organization support the professional development and growth of its employees?
• What is the work environment like at Walking Mountains Science Center?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions to demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Prepare for your interview by researching the organization and its mission, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and the organization

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.