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Marketing Manager

astara
Full-time
On-site
Warsaw, Mazowieckie, Poland
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Astara

πŸ”Ή Location: Warsaw, Mazowieckie, Poland

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for assigned brands
  • Collaborating with internal teams and external partners for campaign execution
  • Managing media budgets and ensuring compliance with local laws and regulations
  • Analyzing industry trends and campaign results using KPIs

ASSUMPTION: This role requires a strategic mindset and strong project management skills to effectively manage multiple projects and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing marketing strategies for assigned brands to achieve sales targets and enhance market visibility

βœ… Collaborating with internal teams and external partners to ensure effective execution of campaigns and budget management

βœ… Monitoring and optimizing operational processes to increase efficiency and profitability

βœ… Supervising the work of agencies and suppliers, managing contracts, and assessing agencies for cost efficiency and quality of work

βœ… Analyzing campaign results using KPIs and representing the brand at conferences and industry meetings

ASSUMPTION: This role may require occasional travel to attend industry events and meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years of experience in marketing, communications, or product strategy, preferably in global companies

Required Skills:

  • Proven experience in marketing strategy development and implementation
  • Strong project management skills, including the ability to prioritize tasks and manage multiple projects simultaneously
  • Knowledge of trends in advertising and marketing
  • Knowledge of project management tools and analytical tools such as Google Analytics
  • Ability to motivate and engage people, with a strategic mindset and organizational skills
  • Analytical and problem-solving capabilities, with a proactive approach to finding new solutions

Preferred Skills:

  • Experience in the automotive industry or mobility services
  • Fluency in multiple languages

ASSUMPTION: Candidates with experience in the automotive industry or mobility services may have a competitive advantage for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in Poland, the estimated salary range is PLN 15,000 - 25,000 gross per month. This range may vary depending on the candidate's experience and skills.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on mobility services
  • Opportunities for professional development and growth

Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) and occasional flexibility for industry events and meetings

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may vary depending on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Astara operates in the technology, information, and internet industry, focusing on mobility services and solutions.

Company Size: Astara is a mid-sized company with 1,001-5,000 employees, offering an open, personalized, and sustainable way of moving through its mobility services ecosystem.

Founded: Astara was founded in 1979 and has since grown to operate in 19 countries across Europe, LATAM, and Southeast Asia.

Company Description:

  • Astara offers personal mobility solutions, including ownership and subscription options, backed by data intelligence and supported by its own platform
  • The company is committed to sustainability and has a diverse team of over 50 nationalities
  • Astara's business generated over 5 billion euros in 2022

Company Specialties:

  • Data Intelligence
  • Fleet connectivity
  • Renting
  • Online sales
  • Mobility Solutions
  • Advicing

Company Website: astara.com

ASSUMPTION: Astara's diverse team and commitment to sustainability make it an attractive employer for candidates seeking a global and innovative work environment.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing or a similar role within the organization.

Reporting Structure: The Marketing Manager may oversee junior marketing team members or external agencies, depending on the organization's structure.

Work Arrangement: This role is on-site, with occasional flexibility for industry events and meetings. The office is located in Warsaw, with opportunities for remote work depending on the candidate's location and the organization's policies.

Growth Opportunities:

  • Progression to a senior marketing role or management position within the organization
  • Expansion of responsibilities to include additional brands or regions
  • Opportunities for professional development and training

ASSUMPTION: Astara's global presence and diverse team offer numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Astara's Warsaw office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Warsaw, Poland

Geographic Context:

  • Warsaw is the capital and largest city of Poland, with a population of over 1.7 million
  • The city is known for its rich history, vibrant culture, and thriving business scene
  • Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with occasional flexibility for industry events and meetings.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment will thrive in Astara's Warsaw office.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager or a panel of interviewers
  • Final interview with the Head of Marketing or a similar role within the organization
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy development and implementation
  • Project management skills and experience
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with Astara's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've managed in the past
  • Research Astara's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing strategy, campaign management, project management, industry trends, KPI analysis, brand management, advertising, media planning, budget management

ASSUMPTION: Astara's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's needs.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Analytical tools (e.g., Google Analytics, Tableau, Power BI)
  • Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Candidates with experience using relevant marketing tools and technologies will have a competitive advantage for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Open and human-to-human approach
  • Commitment to sustainability
  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Diversity, equity, and inclusion

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and proactive
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • How do you embody Astara's commitment to sustainability in your daily work?
  • Describe a time when you had to adapt to a significant change in your marketing strategy. How did you approach this challenge?
  • How do you prioritize and manage multiple projects simultaneously, ensuring that you meet your goals and deadlines?

ASSUMPTION: Candidates who demonstrate a strong fit with Astara's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously, requiring strong organizational and prioritization skills
  • Adapting to changes in the market or industry trends, necessitating a proactive and flexible approach
  • Occasional travel for industry events and meetings, which may require flexibility in work hours
  • Working in a fast-paced, dynamic environment, with a focus on results and continuous improvement

ASSUMPTION: Candidates who are proactive, adaptable, and results-focused will be better equipped to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position may require more experience in project management and analytical tools
  • Astara's global presence and diverse team offer unique growth opportunities not found in smaller or more localized organizations
  • This role may have more responsibility for budget management and vendor relationships than similar positions in other companies

ASSUMPTION: Candidates who have experience in similar roles within the mobility services or automotive industry may have a competitive advantage for this position.

πŸ“ Sample Projects

  • Developing and implementing a marketing campaign to launch a new mobility service in the Polish market
  • Analyzing industry trends and competitor activities to identify opportunities for Astara's brands
  • Managing a team of external agencies to execute a regional advertising campaign, ensuring brand consistency and cost efficiency

ASSUMPTION: Candidates who can provide specific examples of their marketing experience and achievements will be more competitive for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into Astara's overall marketing strategy for the Western Europe region?
  • What are the most significant challenges facing the brands I will be responsible for, and how can I address them?
  • How does Astara support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
  • How does Astara foster a culture of innovation and continuous improvement within its marketing team?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding Astara's business and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've managed in the past
  • Research Astara's company culture and values to demonstrate your fit with the organization
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.