Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Universal Property & Casualty Insurance Company

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Managing an assigned agency territory, requiring up to 75% travel and overnight travel
• Developing and maintaining professional relationships with agents
• Training existing and new agents on company products and procedures
• Expanding current business by understanding changing needs and making appropriate recommendations
• Collaborating with the Marketing VP to plan overall marketing, training, and strategic programs

ASSUMPTION: This role involves a significant amount of travel, so candidates should be comfortable with frequent travel and overnight stays.

📋 Key Responsibilities

✅ Manage an assigned agency territory, which may require up to 75% travel and overnight travel

✅ Develop and maintain professional and effective agency relationships

✅ Train existing agents and new agents on company products and procedures

✅ Provide daily feedback regarding agent meetings

✅ Gather information regarding the competition's initiatives and strategies

✅ Expand current business by consistently understanding changing needs and making appropriate recommendations

✅ Work with Marketing VP in planning overall marketing, training, and strategic programs for independent contractors

✅ Assist independent agents with development of market and business strategies to increase profitability

✅ Monitor and report monthly production goals

✅ Have regular and reliable attendance to ensure that agents receive quality service

✅ Adhere to policies and procedures of the employee handbook

ASSUMPTION: This role requires a high level of self-motivation and independence, as the candidate will be managing their own territory and working remotely.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, business development, or a related role

Required Skills:

• Proven experience in developing and implementing marketing strategies
• Strong business development skills
• Excellent communication and interpersonal skills
• Ability to work independently with minimal supervision
• Proficient in Microsoft Excel and other relevant software
• Knowledge of personal lines insurance and claims/underwriting policies and procedures

Preferred Skills:

• Experience in the insurance industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, a valid driver's license and access to reliable transportation are likely required for this role due to the travel requirements.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing manager in the United States)

Benefits:

• Industry leading medical, dental, and vision insurance plan
• 401(k) Retirement Plan with a company match of 100% on up to 5% of compensation
• Generous PTO policy
• Eligible for performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate travel and meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 1,001-5,000 employees

Founded: 1997 (as a subsidiary of Universal Insurance Holdings, Inc.)

Company Description:

• Universal Property & Casualty Insurance Company (UPCIC) is a leading writer of homeowners insurance in Florida
• UPCIC is a wholly-owned subsidiary of Universal Insurance Holdings, Inc.
• UPCIC has established strong relationships with over 7,000 independent agents by emphasizing personal interaction, offering superior services, and maintaining an exclusive focus on homeowners insurance

Company Specialties:

• Homeowners Insurance

Company Website: Universal Property & Casualty Insurance Company

ASSUMPTION: Universal Property & Casualty Insurance Company is an Equal Opportunity Employer.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing VP

Work Arrangement: Remote, with frequent travel and overnight stays required

Growth Opportunities:

• Potential to expand territory and manage additional agents
• Opportunities to contribute to strategic planning and decision-making
• Possibility to advance to a senior marketing role or management position

ASSUMPTION: This role offers significant growth potential for the right candidate, as they will be responsible for managing their own territory and contributing to overall marketing strategy.

🌍 Location & Work Environment

Office Type: Remote (with frequent travel)

Office Location(s): Fort Lauderdale, FL (headquarters)

Geographic Context:

• UPCIC has expanded its operations to multiple states, including Alabama, Delaware, Georgia, Hawaii, Indiana, Maryland, Massachusetts, Michigan, Minnesota, North Carolina, New Hampshire, New Jersey, New York, Pennsylvania, South Carolina, and Virginia
• The role requires frequent travel to these states to manage agency relationships

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate travel and meetings

ASSUMPTION: The remote work arrangement for this role is likely to be more flexible than traditional office-based positions, as the candidate will be managing their own territory and working independently.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Marketing VP
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Marketing and business development skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and business development skills, as well as your experience working independently
• Prepare examples of successful marketing campaigns or business development initiatives you've led in the past
• Research UPCIC's products and services to demonstrate your knowledge of the company and industry

ATS Keywords: Marketing strategies, business development, agent training, relationship management, conflict resolution, communication skills, computer proficiency, self-motivation, decision-making, resourcefulness, adaptability, professionalism, trustworthiness, initiative, dependability

ASSUMPTION: The application process for this role may be more competitive than average, given the company's strong reputation and the attractive benefits package.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's assigned territory and the needs of the agents they manage.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Accountability
• Collaboration
• Innovation

Work Style:

• Self-motivated and independent
• Adaptable to a changing competitive environment
• Strong communication and interpersonal skills
• Ability to work effectively in a remote setting

Self-Assessment Questions:

• Do you have experience working independently and managing your own territory?
• Are you comfortable with frequent travel and overnight stays?
• Do you possess strong communication and interpersonal skills, as well as the ability to build and maintain professional relationships?
• Are you adaptable and resourceful, with the ability to thrive in a changing competitive environment?

ASSUMPTION: UPCIC values candidates who are self-motivated, independent, and adaptable, as these qualities are essential for success in this remote, travel-intensive role.

⚠️ Potential Challenges

• Frequent travel and overnight stays may be challenging for some candidates
• The role requires a high level of self-motivation and independence, which may not be suitable for all candidates
• Candidates may face competition from other experienced marketing professionals seeking similar roles
• The insurance industry can be complex and regulated, requiring candidates to stay current with changing policies and procedures

ASSUMPTION: The potential challenges associated with this role are primarily related to the travel requirements and the need for a high level of self-motivation and independence.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions, but with a focus on independent agent management and business development
• Unlike some marketing roles, this position requires frequent travel and overnight stays
• Candidates with experience in the insurance industry or a related field may have an advantage in this role

ASSUMPTION: While this role shares similarities with other marketing manager positions, the focus on independent agent management and business development sets it apart from other marketing roles.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase agent engagement and retention
• Conducting market research to identify new business opportunities and expand the company's reach
• Creating and delivering training sessions to educate agents on new products, services, or industry trends

ASSUMPTION: The specific projects assigned to the marketing manager may vary depending on the needs of the agents in their territory and the overall marketing strategy of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing managers?
• What is the typical career path for someone in this role, and what opportunities exist for advancement?
• How does the company measure the success of its marketing managers, and what key performance indicators (KPIs) are used?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and business development skills, as well as your experience working independently
• Prepare examples of successful marketing campaigns or business development initiatives you've led in the past
• Research UPCIC's products and services to demonstrate your knowledge of the company and industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.