Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: RELX

🔹 Location: Gurgaon, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing business networks for market penetration
• Contributing to diverse elements of marketing
• Driving growth and market penetration for the portfolio of shows
• Collaborating with the sales team and acting as the show's onsite lead

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Developing and executing a marketing plan for allocated shows, aligning with the Event Value Plans and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.

✅ Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies

✅ Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.

✅ Working with the Sales team on enablement and Account Based Marketing plans.

✅ Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.

✅ Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.

✅ Supporting budget planning and analysis alongside the Marketing Director. Maintaining ROI and performance reporting with the Campaign Manager & Mops.

✅ Contributing to the event brand strategy with Marketing Director & Creative Manager and assisting in portfolio PR planning with Marketing Director.

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 10-12 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.

Required Skills:

• Proven experience in market analysis, campaign management, and strategic planning
• Exceptional understanding of marketing principles and audience growth strategies
• Proficient in establishing market size and identifying growth opportunities
• Skilled in relationship management with external stakeholders
• Solid experience in sales alignment and account-based marketing
• Exceptional communication and analytical skills

Preferred Skills:

• Experience with event marketing or exhibitions
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in marketing with a proven track record of driving growth and market penetration. Familiarity with the exhibitions industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 25,00,000 per annum (Estimated based on industry standards for a senior marketing role in India)

Benefits:

• Comprehensive Health Insurance
• Enhanced Health Insurance Options
• Group Life Insurance
• Group Accident Insurance
• Flexible Working Arrangement
• Employee Assistance Program
• Medical Screening
• Modern Family Benefits
• Long-Service Awards
• New Baby Gift
• Subsidized Meals in Chennai
• Various Paid Time Off
• Free Transport pick up and drop from the home -office - home

Working Hours: Full-time (40 hours per week) with flexible hours and work-life balance initiatives

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in India. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: RELX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.

Company Size: RELX has 1,001-5,000 employees globally, with a significant presence in India. This size allows for ample opportunities for career growth and development.

Founded: RELX was founded in 1997 and has since grown to become a global provider of information-based analytics and decision tools for professional and business customers.

Company Description:

• RELX serves customers in more than 180 countries and has offices in about 40 countries, employing more than 36,000 people, with over 40% based in North America.
• The company's purpose is to benefit society by developing products that help researchers advance scientific knowledge, doctors and nurses improve the lives of patients, lawyers promote the rule of law, businesses and governments prevent fraud, consumers access financial services, and customers learn about markets and complete transactions.
• RELX is committed to creating an inclusive work environment for all its people and empowering businesses to thrive by leveraging data-driven insights and digital solutions.

Company Specialties:

• Scientific, Technical & Medical
• Risk & Business Analytics
• Legal
• Exhibitions
• Information Technology

Company Website: http://www.relx.com

ASSUMPTION: RELX's global presence and diverse portfolio of events and services offer unique opportunities for career growth and development within the marketing field.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior marketing team members.

Work Arrangement: On-site, with flexible hours and work-life balance initiatives

Growth Opportunities:

• Progression to a more senior marketing role within the company or the broader RELX group
• Expanding responsibilities and leadership opportunities as the company's portfolio and presence grow
• Potential to work on high-impact projects and contribute to the company's strategic direction

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and contribute to its strategic direction.

🌍 Location & Work Environment

Office Type: RELX's Gurgaon office is a modern, collaborative workspace designed to foster productivity and creativity.

Office Location(s): DLF CyberHub, Gurgaon, India

Geographic Context:

• Gurgaon is a major IT and outsourcing hub in India, with a vibrant business ecosystem and ample opportunities for professional growth and development.
• The city offers excellent connectivity to Delhi, with numerous transportation options and a growing network of residential and commercial developments.
• Gurgaon is known for its high-quality infrastructure, including world-class hospitals, educational institutions, and recreational facilities.

Work Schedule: Full-time (40 hours per week) with flexible hours and work-life balance initiatives

ASSUMPTION: RELX's Gurgaon office provides a modern, collaborative work environment, with ample opportunities for professional growth and development in a thriving business ecosystem.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background and reference checks

Key Assessment Areas:

• Marketing strategy and planning
• Project management and organizational skills
• Stakeholder communication and relationship management
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving abilities
• Research RELX and the marketing industry to demonstrate your understanding of the role and company
• Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Marketing, Market Analysis, Campaign Management, Strategic Planning, Relationship Management, Sales Alignment, Account-Based Marketing, Communication, Analytical Skills, Event Marketing, Exhibitions

ASSUMPTION: The application process for this role is competitive, and candidates should prepare thoroughly to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Strong communication and interpersonal skills
• Proactive and self-motivated

Self-Assessment Questions:

• Do you align with RELX's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a collaborative, team-oriented environment, and can you provide an example of a successful team project you've led or contributed to?
• How do you stay adaptable and responsive to change in a dynamic work environment, and can you share an example of a time when you had to pivot or adjust your approach due to unexpected circumstances?

ASSUMPTION: Cultural fit is crucial for success in this role, and candidates should be prepared to demonstrate their alignment with RELX's company values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may necessitate adaptability and resilience
• Collaborating with remote teams and stakeholders may require strong communication and interpersonal skills
• The role may involve occasional travel to attend industry events and exhibitions

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, candidates should be prepared to navigate potential challenges and adapt to the dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on event marketing and stakeholder management
• Unlike some marketing roles, this position requires a strong understanding of the exhibitions industry and its unique dynamics
• Career progression in this role may follow a path towards senior marketing leadership within the exhibitions industry or a broader marketing director role within RELX

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations within the marketing field.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for an industry-specific exhibition, including market analysis, audience growth strategies, and onsite event management
• Managing relationships with key industry stakeholders, such as associations, analysts, influencers, and media, to drive event attendance and engagement
• Collaborating with the sales team to develop and implement enablement and account-based marketing plans, aligning with the event value plans and portfolio marketing strategy

ASSUMPTION: These sample projects provide a glimpse into the types of initiatives candidates may work on in this role, requiring a mix of strategic planning, project management, and stakeholder communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how does it collaborate with other departments within the company?
• What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
• How does RELX support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how has the current incumbent navigated them?
• How does RELX approach work-life balance, and what initiatives are in place to support employees' well-being and personal growth?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, emphasizing your fit for this role
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving abilities
• Research RELX and the marketing industry to demonstrate your understanding of the role and company
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager or HR team after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.