Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Victoria University Minimal

🔹 Location: Footscray, Victoria, Australia

🔹 Job Type: Full time

🔹 Category: Higher Education

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact multichannel marketing campaigns
• Focusing on school leaver audiences and social media strategy
• Leading the implementation and reporting of marketing initiatives and student recruitment campaigns
• Collaborating with internal stakeholders and external agency partners

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on driving brand awareness and student recruitment through effective marketing strategies.

📋 Key Responsibilities

✅ Develop and execute high-impact multichannel marketing campaigns, with a strong focus on school leaver audiences and social media strategy

✅ Lead the development, implementation, optimisation, and reporting of marketing initiatives and student recruitment campaigns across Victoria University

✅ Collaborate with internal stakeholders across the university and lead external agency partners to drive brand awareness and student recruitment

✅ Manage and influence key stakeholders across the business

✅ Ensure projects are delivered on time and within budget

ASSUMPTION: This role requires strong project management skills, as well as the ability to manage multiple projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record of managing multiple projects in a fast-paced and evolving environment with a demonstrated ability to meet deadlines

Required Skills:

• Proven experience in integrated marketing campaigns showing significant ROI
• Metrics-driven marketing mindset with an eye for creativity
• Exceptional communication skills, both written and verbal
• Ability to manage and influence key stakeholders
• Positive, can-do mindset

Preferred Skills:

• Experience in the education sector
• Agency background

ASSUMPTION: Candidates with a non-education and/or an agency background are encouraged to apply, as the university is open to diverse experiences.

💰 Compensation & Benefits

Salary Range: $110,100 - $123,987 per annum + 17% employer superannuation

Benefits:

• Flexible working
• Discounts in private health insurance
• Gym memberships
• Salary packaging

Working Hours: Full time (36.75 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role in the higher education sector in Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 51-200 employees

Founded: 2018

Company Description:

• Victoria University (VU) is a higher education institution ranked in the top 2% of universities worldwide
• VU Online offers award-winning, 100% online postgraduate courses with a personalised approach to learning
• VU is committed to diversity, inclusion, and creating a positive, barrier-free recruitment process

Company Specialties:

• Online learning and education technology
• Student success and support
• Innovative teaching methods

Company Website: VU Online

ASSUMPTION: VU Online is focused on providing a high-quality, interactive, and supportive online learning experience for its students.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role has one direct report and works cross-functionally within the team

Work Arrangement: On-site, with flexible working options available

Growth Opportunities:

• Potential to grow within the marketing team or broader university structure
• Opportunities to develop leadership and management skills
• Chance to contribute to the university's strategic plan and mission

ASSUMPTION: This role offers opportunities for professional growth and development within the higher education sector.

🌍 Location & Work Environment

Office Type: Higher education institution campus

Office Location(s): Footscray Park Campus, Footscray, Victoria

Geographic Context:

• Footscray is a multicultural suburb in Melbourne, Victoria
• The university campus is located near public transportation and local amenities
• The area offers a mix of urban and green spaces

Work Schedule: Monday to Friday, with flexibility for evening and weekend work as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and stakeholder engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Face-to-face interview with the hiring manager and other stakeholders
• Final interview with the panel

Key Assessment Areas:

• Marketing and campaign management skills
• Stakeholder management and communication
• Creativity and problem-solving
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Address the selection criteria in your cover letter, providing specific examples
• Prepare for behavioral and situational interview questions

ATS Keywords: Marketing Manager, Integrated Marketing Campaigns, Stakeholder Management, Creativity, Communication Skills, Project Management, Metrics-Driven Marketing, Multi-Tasking, Leadership

ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the university's mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the university's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Student-centric
• Innovative and agile
• Collaborative and inclusive
• Excellence in teaching and learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous improvement and innovation
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate a student-centric approach in your marketing strategies?
• Can you provide an example of a time when you drove innovation and agility in a marketing campaign?
• How do you manage and influence key stakeholders to achieve common goals?

ASSUMPTION: Candidates should reflect on their personal values and work style to ensure a good fit with the company's culture and mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders and managing their expectations
• Adapting to a fast-paced and evolving environment
• Balancing creativity and data-driven decision-making

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager positions in higher education, but may have a stronger focus on student recruitment and social media strategy
• Compared to marketing roles in other industries, this position may require more collaboration with internal stakeholders and a greater emphasis on student-centric marketing
• Career progression may involve moving into senior marketing roles or other leadership positions within the university

ASSUMPTION: Candidates should research similar roles in higher education and other industries to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness among school leavers
• Collaborating with internal stakeholders to create and implement a student recruitment campaign
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the university's strategic plan and how this role contributes to its success?
• How does the university support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign implemented by the university, and what made it effective?
• How does the university measure the success of its marketing and student recruitment efforts?
• What is the university's approach to diversity, equity, and inclusion in its marketing and recruitment strategies?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the university, and its culture, as well as to demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to address the selection criteria and highlight relevant skills and experiences
• Prepare for the application closing date of 11:59pm 15 July 2024
• Contact Mike Stuart, Associate Director Marketing via email Mike.Stuart1@vu.edu.au for further information relating to the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.