Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Lisle, Illinois

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing strategy, management, and execution of all marketing initiatives
• Leading diverse teams to drive engagement, brand strength, and revenue growth
• Managing digital marketing, field marketing, brand communications, and marketing/sales campaigns
• Collaborating with sales, finance, operations, and service teams to ensure alignment and efficiency
• Budget management and fiscal year planning

ASSUMPTION: This role requires a well-rounded marketing professional with experience in various marketing disciplines and a proven track record of driving results through team leadership and strategic planning.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit, hire, and manage team members, setting and achieving goals, conducting performance reviews, and providing feedback and corrective action

✅ Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net

✅ Oversee the creation and distribution of email newsletters, customer communications, and marketing collateral

✅ Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI

✅ Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows

✅ Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging

✅ Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners

✅ Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing

✅ Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship team

✅ Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections

✅ Monitor spending and optimize expenditures to achieve maximum ROI

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to oversee multiple marketing disciplines and drive results through team collaboration.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 3+ years of Leadership experience, 5+ years of Marketing experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: Candidates with an MBA and experience in the IT services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $115,000 to $130,000 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Company Paid Long Term Disability
• Paid Time Off
• 401k Package

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with the required experience level in the IT services industry.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting industry, focusing on Microsoft Dynamics ERP, CRM, and other related services.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, providing a close-knit work environment with opportunities for growth and impact.

Founded: Heartland Business Systems LLC was founded in 1994, with over two decades of experience in providing business solutions for small to mid-market businesses.

Company Description:

• Heartland is a boutique software and IT consulting company specializing in the rapid design and implementation of business solutions for small to mid-market businesses.
• The company offers a broad array of services including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.
• Heartland's team consists of talented individuals with years of business experience, bringing deep expertise in operations, manufacturing, procurement, finance/accounting, program management, IT, and executive leadership.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a woman-owned company that values diversity and inclusion in its workforce.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, leadership, and tactical execution.

Reporting Structure: The Marketing Manager reports directly to the CEO and oversees multiple marketing teams, including digital marketing, field marketing, brand communications, and marketing/sales campaigns.

Work Arrangement: This role is on-site, with the primary office location in Downers Grove, Illinois.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC offers opportunities for growth and advancement within the organization.
• This role provides the chance to lead and develop marketing teams, driving growth and revenue for the company.
• Candidates with strong performance may have the opportunity to take on additional responsibilities or move into a more senior role.

ASSUMPTION: Given the company's size, growth opportunities may be limited compared to larger organizations, but the impact of one's work is more significant.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC operates from a single office location in Downers Grove, Illinois.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US

Geographic Context:

• Downers Grove is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's amenities.
• The area has a diverse range of housing options, excellent schools, and a strong sense of community.
• Downers Grove is home to several Fortune 500 companies and offers a vibrant business environment.

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work arrangements as needed.

ASSUMPTION: The work environment at Heartland Business Systems LLC is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager (CEO)
• Final interview with key team members or stakeholders
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Budget management and financial acumen
• Industry-specific knowledge and experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge.
• Demonstrate your understanding of the role and the company by researching Heartland Business Systems LLC and its services.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.

ATS Keywords: Marketing Strategy, Team Leadership, Budget Management, Digital Marketing, Field Marketing, Brand Management, Marketing Campaigns, ABM, ROI, Marketing Analytics, Power BI

ASSUMPTION: Heartland Business Systems LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• CRM systems (e.g., Microsoft Dynamics CRM)
• Power BI
• ConnectWise (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a preference for candidates with experience using ConnectWise.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and adaptable
• Collaborative and supportive
• Results-driven

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving marketing results through team leadership and strategic planning?
• Are you comfortable working in a small, close-knit team environment with a high degree of autonomy and responsibility?
• Do you thrive in a results-driven, collaborative work culture that values innovation and adaptability?

ASSUMPTION: Candidates who align with Heartland Business Systems LLC's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple marketing teams and initiatives simultaneously may require strong project management and organizational skills.
• Working in a small company may present limited resources and budget constraints, requiring creative problem-solving and adaptability.
• Collaborating with various internal teams (sales, finance, operations, and service) may require strong communication and stakeholder management skills.
• Keeping up with industry trends and best practices in digital marketing, field marketing, and brand communications may necessitate continuous learning and professional development.

ASSUMPTION: Candidates with strong leadership, project management, and adaptability skills will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a unique opportunity to lead multiple marketing teams and drive growth in a small, agile company.
• Unlike larger organizations, this role provides a high degree of autonomy and responsibility, with the chance to make a significant impact on the company's success.
• Career progression in this role may be limited compared to larger organizations, but the opportunity to grow and develop within the company is present.

ASSUMPTION: Candidates considering this role should weigh the benefits of working in a small, agile company against the potential limitations in career progression and resources.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation, and revenue growth for HBS
• Managing a team to plan and execute a successful customer conference, including vendor management, logistics, and attendee engagement
• Collaborating with sales and product teams to create targeted marketing campaigns that promote new or existing HBS services and solutions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Marketing Manager may oversee, requiring strong leadership, strategic thinking, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role contributes to achieving those goals?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to collaboration and communication between marketing, sales, and other internal teams?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the company's culture like, and how does this role fit into the company's overall work environment?

ASSUMPTION: Asking these questions during the interview process can help candidates better understand the role, the company, and the work environment, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research Heartland Business Systems LLC and its services to demonstrate your understanding of the company and its offerings.
• Follow up with the hiring manager (CEO) one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.