📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Auberge Resorts
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the property's integrated marketing plan
- Driving awareness and revenue generation across all business units
- Collaborating with the Area Director of Sales & Marketing for partnership marketing and events
- Managing digital content, social media, and public relations efforts
- Creating and curating content with an emphasis on storytelling and member exclusivity
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in luxury brand marketing to succeed.
📋 Key Responsibilities
✅ Execute and evolve the property's integrated marketing plan in alignment with the Auberge brand and local market strategy.
✅ Drive awareness and revenue generation across all business units: rooms, food & beverage (Lutie’s), private member experiences, and wellness offerings.
✅ Collaborate closely with the Area Director of Sales & Marketing to support partnership marketing, sponsorship activations, and property-led events.
✅ Manage property website content including copy, imagery, video assets, and performance monitoring.
✅ Oversee the creation and deployment of brand-aligned email campaigns with attention to cadence, segmentation, and performance optimization.
✅ Work with the corporate digital team to ensure timely execution of all digital campaigns, including SEO, paid social, and performance media.
✅ Lead social media planning and execution, developing platform-specific strategies to drive engagement, awareness, and brand equity.
✅ Create, curate, and publish content with an emphasis on storytelling, member exclusivity, F&B programming, and seasonal experiences.
✅ Monitor analytics and adapt strategy to maximize reach and relevance.
✅ Oversee the creation of print and digital collateral including fact sheets, experience guides, sales decks, and member-specific materials.
✅ Ensure all communications reflect the refined tone and aesthetic of the property and brand.
✅ Coordinate photography and video shoots, working with approved creative partners and internal stakeholders.
✅ Support PR efforts in collaboration with the Area Director and agency partners by identifying media opportunities, coordinating press visits, and supporting press release development.
✅ Assist in managing influencer and content creator collaborations to amplify brand reach while ensuring guest and member experience integrity.
✅ Support the creation of monthly, quarterly, and annual reports highlighting key performance indicators, media impressions, campaign performance, and ROI.
✅ Deliver insights and recommendations for optimization to key stakeholders including property leadership and ownership.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 4-6 years of marketing experience in luxury hospitality, lifestyle, or related industry.
Required Skills:
- Deep understanding of brand marketing, digital strategy, social media, and high-touch guest experience.
- Strong writing and editing skills with the ability to craft compelling brand narratives.
- Experience managing multiple stakeholders and agency partners.
- Proficiency in content platforms (Sprout, CMS tools), Adobe Creative Suite, Google Analytics, and Microsoft Office.
Preferred Skills:
- Experience with luxury brand positioning and storytelling.
- Fluency in Spanish (for Spanish-speaking markets).
ASSUMPTION: Candidates with experience in luxury hospitality or a related industry, strong writing skills, and proficiency in digital marketing tools are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role in Austin, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel stays, food, and beverage
- Opportunities for career growth and development
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury resorts and private members clubs.
Company Size: Auberge Resorts Collection has 1,001-5,000 employees, providing a mid-sized company structure with opportunities for growth and collaboration.
Founded: Auberge Resorts Collection was founded in 2001, with Commodore Perry Estate opening in 2021 as part of the Auberge Resorts portfolio.
Company Description:
- Auberge Resorts Collection offers extraordinary hotels, resorts, residences, and private clubs worldwide, each with a unique crafted approach to luxury.
- The collection brings the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious service.
- Commodore Perry Estate is an iconic urban resort and private members club within the Auberge Resorts Collection, offering luxury accommodations, Lutie's Garden Restaurant, and exquisite outdoor and indoor event space.
Company Specialties:
- Concept Development and Design
- Spa Operations
- Sales and Marketing
- Culinary Concepts and Operations
- Private Club Management
- HOA Resort Real Estate
- Luxury Resorts & Hotels
Company Website: aubergeresorts.com
ASSUMPTION: Auberge Resorts Collection is known for its exceptional hospitality, attention to detail, and commitment to providing unique, luxury experiences for its guests and members.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Manager reports directly to the Area Director of Sales & Marketing and works closely with various departments, including Sales, Revenue Management, and Operations.
Work Arrangement: This role is on-site, with the opportunity to work from the historic Commodore Perry Estate property in Austin, Texas.
Growth Opportunities:
- Advancement to a Director of Marketing role within the company.
- Expansion of responsibilities to include additional properties within the Auberge Resorts Collection portfolio.
- Opportunities to work on special projects and initiatives, such as new property openings or brand campaigns.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company with a strong focus on luxury hospitality and exceptional guest experiences.
🌍 Location & Work Environment
Office Type: Historic, upscale resort property with modern amenities and a focus on luxury and comfort.
Office Location(s): Commodore Perry Estate, 4100 Red River Street, Austin, Texas 78751, USA
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry, a thriving music and arts scene, and a diverse food culture.
- The city offers a mild climate, with warm summers and mild winters, making it an ideal location for both residents and visitors year-round.
- Austin is home to numerous parks, lakes, and outdoor recreation opportunities, as well as a variety of cultural attractions and events.
Work Schedule: Full-time, with a standard workweek of Monday-Friday, 9:00 AM - 5:00 PM, with occasional evenings and weekends as needed for events and campaigns.
ASSUMPTION: The work environment at Commodore Perry Estate is collaborative, professional, and focused on providing exceptional guest experiences in a luxurious setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the Area Director of Sales & Marketing.
- In-person or virtual interview with the Area Director and other key stakeholders.
- Final interview with the General Manager or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing and communications strategy development and execution.
- Digital marketing and social media management skills.
- Creativity and storytelling abilities.
- Collaboration and stakeholder management skills.
- Analytical and reporting skills.
Application Tips:
- Highlight your experience in luxury brand marketing and digital strategy.
- Include specific examples of your ability to craft compelling brand narratives and drive engagement.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare questions that demonstrate your interest in the company, the property, and the role.
ATS Keywords: Marketing, Communications, Digital Marketing, Social Media, Public Relations, Storytelling, Brand Positioning, Content Creation, Analytics, Collaboration, Creative Development, Email Campaigns, SEO, Photography, Video Production, Influencer Engagement
ASSUMPTION: The application process for this role is competitive, and candidates with relevant experience and a strong portfolio are most likely to succeed.
🛠️ Tools & Technologies
- Content platforms (Sprout, CMS tools)
- Adobe Creative Suite
- Google Analytics
- Microsoft Office
- Social media platforms (Instagram, Facebook, etc.)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily to manage and execute marketing campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Crafted Luxury: Attention to detail and a commitment to providing exceptional experiences.
- Genuine Hospitality: Warm, welcoming, and authentic service.
- Sustainable Practices: A dedication to environmental responsibility and sustainability.
- Community Engagement: Active involvement in local communities and charitable causes.
Work Style:
- Collaborative: Working closely with various departments and stakeholders to achieve common goals.
- Creative: Developing innovative and engaging marketing campaigns and content.
- Data-Driven: Using analytics and insights to inform decision-making and optimize performance.
- Adaptable: Responding to changing market conditions and guest preferences with agility and flexibility.
Self-Assessment Questions:
- Do you have experience crafting compelling brand narratives for luxury hospitality brands?
- Are you comfortable managing multiple stakeholders and agency partners to execute marketing campaigns?
- Do you thrive in a collaborative, creative work environment focused on delivering exceptional guest experiences?
ASSUMPTION: Candidates who align with Auberge Resorts Collection's values and work style are most likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and attention to detail.
- Adapting to a dynamic work environment with changing priorities and deadlines.
- Balancing the need for creativity and innovation with the requirements of brand consistency and compliance.
- Working with a diverse range of team members, including creatives, operations, and sales professionals, requiring strong communication and collaboration skills.
ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses on a luxury private members club and resort, requiring a unique blend of marketing and communications skills.
- In comparison to other luxury hospitality brands, Auberge Resorts Collection is known for its exceptional attention to detail and commitment to providing unique, personalized guest experiences.
- Career progression in this role may involve expanding responsibilities to include additional properties within the Auberge Resorts Collection portfolio or advancing to a Director of Marketing role.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company with a strong focus on luxury hospitality and exceptional guest experiences.
📝 Sample Projects
- Developing and executing a comprehensive marketing and communications plan for the grand opening of Commodore Perry Estate, including digital marketing campaigns, social media content, and public relations efforts.
- Creating and curating content for the property's website and digital channels, showcasing its unique features, amenities, and guest experiences.
- Managing influencer and content creator collaborations to amplify brand reach and drive engagement, while ensuring guest and member experience integrity.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to creative content development and management.
❓ Key Questions to Ask During Interview
- Can you describe the marketing and communications strategy for Commodore Perry Estate and how this role fits into its execution?
- How does the Area Director of Sales & Marketing support the Marketing Manager's efforts, and what is the typical collaboration process like?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Auberge Resorts Collection support the professional growth and development of its marketing and communications team members?
- What are the most rewarding aspects of working at Commodore Perry Estate, and what challenges might I face in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the responsibilities and expectations of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in luxury brand marketing, digital strategy, and social media management.
- Prepare a portfolio or examples of your work that demonstrate your ability to craft compelling brand narratives and drive engagement.
- Prepare questions that demonstrate your interest in the company, the property, and the role.
- Follow up with the Area Director of Sales & Marketing one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
