Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Walaris

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading cross-functional collaboration to develop high-impact marketing materials
• Conducting thorough market analysis to shape positioning strategies
• Enhancing brand perception and customer engagement through innovative marketing campaigns
• Managing the company's digital presence, including social media platforms and the corporate website

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to achieve marketing objectives.

📋 Key Responsibilities

✅ Lead cross-functional collaboration with internal sales and engineering teams to develop and deliver high-impact marketing materials that align with strategic organizational objectives

✅ Conduct thorough market analysis, identifying trends, opportunities, and benchmarks from both direct competitors and aspirational brands to shape positioning and messaging strategies

✅ Enhance brand perception and customer engagement across key defense market segments by organizing and implementing innovative marketing campaigns and establishing and managing relationships with external vendors and industry partners

✅ Oversee and expand the company’s digital presence, including strategic management of social media platforms and the corporate website to enhance brand visibility

ASSUMPTION: The role may involve occasional travel to industry events and client meetings, as well as working on projects with tight deadlines.

🎯 Required Qualifications

Education: Degree in marketing, communications, graphic design, or a related field

Experience: Several years of professional experience in brand or digital marketing, preferably in the defense industry

Required Skills:

• Strong creative mindset with copywriting and content development skills
• Excellent organizational and communication abilities
• Proficient in emerging marketing trends and technologies

Preferred Skills:

• Experience in the defense industry or related markets
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in marketing within the defense sector or a related industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the defense sector)

Benefits:

• Unlimited PTO
• Health benefits usable for medical, dental, and vision insurance
• 401K
• Paid parental leave

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Walaris operates in the aviation and aerospace component manufacturing industry, focusing on autonomous situational awareness software for counter-UAS, perimeter surveillance, and critical infrastructure protection

Company Size: Walaris is a small company with 11-50 employees, offering a dynamic and agile work environment

Founded: Walaris was founded in 2018 and has since grown to serve customers across the defense, national security, government, marine, and critical infrastructure protection markets worldwide

Company Description:

• Walaris designs and develops autonomous situational awareness software for counter-UAS, perimeter surveillance, and critical infrastructure protection
• The company's proprietary software utilizes novel artificial intelligence and high-performance computer vision to provide real-time situational awareness for air, land, and sea domains
• Walaris serves customers across the defense, national security, government, marine, and critical infrastructure protection markets worldwide

Company Specialties:

• Autonomous situational awareness software
• Counter-UAS systems
• Perimeter surveillance
• Critical infrastructure protection

Company Website: https://www.walaris.com

ASSUMPTION: Working at Walaris offers opportunities to contribute to cutting-edge technology and make a significant impact on national security and defense missions.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate with internal sales, engineering, and other teams

Work Arrangement: On-site, with occasional travel required for industry events and client meetings

Growth Opportunities:

• Expanding the company's market presence and customer base
• Developing and implementing strategic marketing campaigns
• Gaining experience in the defense industry and related markets

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 633 Antone St NW, Atlanta, Georgia 30318, US and Munich, Bavaria 80333, DE

Geographic Context:

• Atlanta, Georgia, United States
• Munich, Bavaria, Germany

Work Schedule: Full-time, with flexible hours and occasional travel required

ASSUMPTION: The work environment at Walaris is fast-paced, collaborative, and focused on driving innovation and success in the defense industry.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign development and execution
• Communication and presentation skills
• Industry knowledge and understanding of defense markets

Application Tips:

• Highlight relevant marketing experience, particularly in the defense industry or related markets
• Demonstrate a strong understanding of emerging marketing trends and technologies
• Showcase creativity and strategic thinking through past projects or case studies
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company

ATS Keywords: Marketing Manager, Brand Marketing, Digital Marketing, Market Analysis, Copywriting, Content Development, Strategic Management, Customer Engagement, Campaign Implementation, Team Collaboration, Technical Audience Engagement, Social Media Management, Website Management, Defense Industry, Autonomous Systems, Counter-UAS, Perimeter Surveillance, Critical Infrastructure Protection

ASSUMPTION: The application process at Walaris is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and achieving objectives
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable working with diverse teams and stakeholders?
• Do you possess strong communication and presentation skills?
• Are you passionate about the defense industry and its mission?

ASSUMPTION: Candidates who align with Walaris' company values and work style will be well-suited to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating the unique requirements and regulations of the defense industry
• Occasional travel for industry events and client meetings
• Managing multiple projects and priorities simultaneously

ASSUMPTION: Candidates should be prepared to adapt to a fast-paced work environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Marketing Manager (Defense Industry) vs. Marketing Manager (Commercial Industry)
• Defense Industry: Focus on national security and defense missions
• Commercial Industry: Focus on consumer products and services
• Marketing Manager (Walaris) vs. Marketing Manager (Larger Defense Contractor)
• Walaris: Smaller company with a more agile and dynamic work environment
• Larger Defense Contractor: Larger organization with more structured processes and procedures
• Marketing Manager (Counter-UAS) vs. Marketing Manager (Perimeter Surveillance)
• Counter-UAS: Focus on countering unmanned aerial systems and related threats
• Perimeter Surveillance: Focus on monitoring and protecting physical boundaries and perimeters

ASSUMPTION: Candidates should consider the unique aspects of this role within the defense industry and how it compares to similar roles in other industries or markets.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new counter-UAS product
• Conducting market research to identify trends and opportunities in the perimeter surveillance market
• Creating and managing social media content to enhance brand visibility and engagement

ASSUMPTION: These sample projects illustrate the types of marketing initiatives and campaigns that the Marketing Manager may be responsible for developing and executing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Walaris support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the defense industry, and how does Walaris address them?
• How does Walaris measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of past marketing campaigns or projects that demonstrate your creativity, strategic thinking, and results-driven approach
• Follow up with a thank-you note after your interview to express your appreciation for the opportunity to discuss the role
• Check the status of your application regularly and be prepared to provide additional information or attend follow-up interviews as needed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.