🔹 Job Title: Marketing Manager
🔹 Company: PACS
🔹 Location: Selmer Post Acute, Haywood Post Acute
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning, creative execution, and community engagement, with a strong focus on maintaining resident privacy and confidentiality.
✅ Maintain a current listing of all resident care employee phone numbers.
✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities.
✅ Develop and maintain written policies and procedures governing the release of information concerning the residents, employees, and/or the facility.
✅ Assist department directors in the development and use of marketing and public relations policies and procedures.
✅ Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary.
✅ Assist in the development, implementation, and tracking of customer satisfaction surveys.
✅ Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
✅ Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
✅ Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.
✅ Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
✅ Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
✅ Maintain an adequate liaison with families, residents, and community and civic leaders.
✅ Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
✅ Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
✅ Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
✅ During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
✅ Assist department directors in the planning, conducting, and scheduling of in service training classes, on the job training and orientation programs concerning the facility’s marketing and public relations programs and activities.
✅ Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
✅ Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work related injuries and illnesses.
✅ Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
✅ Serve on various committees of the facility as directed by the Administrator.
✅ Maintain the confidentiality of all resident care information including protected health information.
✅ Report known or suspected incidents of unauthorized disclosure of such information.
✅ Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills are essential for success in this position.
Education: A Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
Experience: 5-10 years of experience in marketing/public relations, preferably in a health care setting.
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in public relations, policy development, and customer satisfaction. Experience in the healthcare industry is highly preferred.
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the healthcare industry.)
Benefits:
Working Hours: Full-time, 40 hours per week. May be required to work evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the healthcare industry. Actual salary may vary based on factors such as location, company size, and individual performance.
Industry: PACS is a leading provider of post-acute care services, specializing in skilled nursing, rehabilitation, and long-term care.
Company Size: PACS is a large organization with over 10,000 employees, providing a diverse and dynamic work environment.
Founded: PACS was founded in 1985 and has since grown to become one of the largest post-acute care providers in the United States.
Company Description:
Company Specialties:
Company Website: http://pacs.co.in
ASSUMPTION: PACS is a well-established company with a strong reputation in the post-acute care industry. The company's size and diverse range of services provide ample opportunities for career growth and development.
Career Level: Mid-level to senior marketing professional
Reporting Structure: This role reports directly to the facility's Administrator and may have supervisory responsibilities over marketing and public relations staff.
Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. Occasional evenings and weekends may be required.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within PACS, particularly for candidates with strong leadership potential and a desire to advance within the organization.
Office Type: This role is based in a healthcare facility, with a mix of office and clinical environments.
Office Location(s): Selmer Post Acute, Haywood Post Acute
Geographic Context:
Work Schedule: This is a full-time, on-site position with a standard workweek of 40 hours. Occasional evenings and weekends may be required to attend community events or manage emergencies.
ASSUMPTION: The rural location of the facility offers a unique work environment, with a strong connection to the local community and a focus on providing personalized, compassionate care to residents and patients.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Public Relations, Healthcare Marketing, Customer Satisfaction, Community Engagement, Policy Development, Confidentiality, Problem Solving, Team Collaboration, Report Writing, Media Relations, Emergency Management, Ergonomics
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and public relations expertise, as well as relevant experience in the healthcare industry.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and may involve the use of additional tools and technologies to support marketing and public relations efforts.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: PACS values employees who are compassionate, adaptable, and committed to providing high-quality care to residents and patients. Strong communication and interpersonal skills, as well as a commitment to continuous learning and improvement, are essential for success in this role.
ASSUMPTION: This role presents unique challenges, including the need to balance confidentiality with community engagement, adapt to changes in regulations, and manage a diverse team with varying levels of experience and expertise.
ASSUMPTION: This role is unique in its focus on maintaining resident confidentiality and ensuring compliance with privacy regulations, while also offering the opportunity to work in a unique healthcare setting with a strong connection to the local community.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Marketing Manager in this role might undertake to support the facility's marketing and public relations efforts.
ASSUMPTION: These key questions are designed to help applicants better understand the facility's marketing and public relations strategies, as well as the role's priorities and opportunities for professional development and growth.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.