📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ketryx
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with 1 day WFH option
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, coordination, and execution of marketing initiatives to drive brand awareness, lead generation, and overall engagement
- Cross-channel marketing campaigns, both online and offline, with a focus on project management
- Collaboration with Demand Generation and Product Marketing teams to ensure project timelines and priorities are met
- Content production, including web pages, webinars, email campaigns, white papers, and promotional materials
- Event orchestration and management of marketing calendar items to ensure deadlines are met
ASSUMPTION: This role requires a strong project management background and a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in B2B marketing and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and implement marketing campaigns throughout the buyer cycle to drive brand awareness, lead generation, and engagement
✅ Plan and manage marketing campaigns by building exceptional briefs, setting clear goals, and managing projects to ensure timely and on-budget completion
✅ Produce high-quality marketing content that resonates with target audiences
✅ Coordinate cross-functional teams to align on messaging, branding, and campaign execution
✅ Work with the Demand Generation Lead to optimize the website for lead generation and user experience
✅ Experiment with and refine marketing processes, tools, and tactics to continuously improve results and ROI
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in marketing project management and integrated campaign execution in a B2B environment
Required Skills:
- Proven success in producing campaign content, including webinars, email marketing, advertising campaigns, and more
- Strong self-starter mentality capable of owning end-to-end campaign management with minimal supervision
- Ability to grasp complex technical concepts quickly and communicate them effectively in content and campaigns
- Excellent written and verbal communication skills, with a keen eye for detail and quality in all marketing assets
- Local to Boston
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the medical software industry
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and familiarity with the medical software industry could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 base + equity options
Benefits:
- Competitive compensation
- Generous stock options possible
- Work in an exciting field with a positive impact on the world
- Opportunity to learn and grow as part of a global team
- Hybrid work model (mix of work from home and office is possible)
- Generous PTO for full-time
Working Hours: Monday - Friday, in-office with 1 day WFH option
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the Boston area with 3+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on medical software safety and reliability
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2021, indicating a relatively new and innovative company
Company Description:
- Ketryx is saving and improving lives by making medical software safe and reliable
- The company empowers software teams building medical applications to create safe, secure, and compliant products used by patients and providers worldwide
- Ketryx is at the forefront of helping teams incorporate AI/ML into medical software
Company Specialties:
- Connected Lifecycle Management
- Application Lifecycle Management
- IEC 62304
- Medical Devices
- FDA
- Quality Management System
- ISO 13485
- ISO 14971
- 21 CFR Part 11
- Traceability
- Risk Management
- Requirements Management
- V-Model
- and Software Development
Company Website: http://www.ketryx.com
ASSUMPTION: Ketryx is a growing company with a focus on innovation and improvement in the medical software industry. Applicants should be comfortable working in a dynamic, fast-paced environment and have a passion for making a positive impact on the world.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Demand Generation Lead and works closely with the Product Marketing team
Work Arrangement: Hybrid, with 4 days in the office and 1 day working from home
Growth Opportunities:
- As Ketryx continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and improvement may present opportunities for the Marketing Manager to explore new marketing channels and strategies
ASSUMPTION: While not explicitly stated, there may be opportunities for growth and development within this role as Ketryx continues to expand and innovate.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-office collaboration and teamwork
Office Location(s): Cambridge, MA
Geographic Context:
- Boston is a major city with a thriving tech industry, offering ample opportunities for networking and professional development
- The cost of living in Boston is relatively high, but the city offers a high quality of life with numerous cultural and recreational activities
- Boston has a diverse and inclusive community, with a strong focus on education and innovation
Work Schedule: Monday - Friday, with one day working from home
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the Cambridge office as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Demand Generation Lead
- On-site interview with the Demand Generation Lead and other members of the marketing team
- Final interview with the CEO or another executive member of the leadership team
Key Assessment Areas:
- Marketing project management skills
- Campaign execution and content production abilities
- Communication and collaboration skills
- Alignment with Ketryx's mission and values
Application Tips:
- Highlight your experience with marketing project management and integrated campaign execution in a B2B environment
- Include examples of your ability to grasp complex technical concepts and communicate them effectively in your resume and cover letter
- Demonstrate your understanding of Ketryx's mission and values in your application materials
ATS Keywords: Marketing project management, integrated campaign execution, content production, B2B marketing, medical software, Ketryx
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, as well as their alignment with Ketryx's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: While not explicitly stated, the ideal candidate will have experience with marketing automation tools and be comfortable learning new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centric
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a passion for making a positive impact on the world through your work?
ASSUMPTION: Applicants should assess their fit with Ketryx's values and work style before applying to ensure they are a good match for the company's culture.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The fast-paced nature of the company may present challenges for those who prefer a more structured or predictable work environment
- The role may require occasional travel to attend industry events or conferences
- The cost of living in Boston may be a challenge for some applicants
ASSUMPTION: Applicants should carefully consider their ability to manage multiple projects and thrive in a fast-paced environment before applying for this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in other industries, but may have a greater focus on project management and collaboration with cross-functional teams
- The medical software industry is a unique and growing field, with its own set of challenges and opportunities
- As a mid-sized company, Ketryx may offer more opportunities for growth and development than larger enterprises, but may also have less established processes and procedures
ASSUMPTION: Applicants should consider the unique aspects of this role and the medical software industry before applying, and compare this opportunity to similar roles in other industries to ensure they are a good fit.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new medical software product
- Creating and implementing a content marketing strategy to improve brand awareness and lead generation
- Managing a team of marketing professionals to plan and execute a major industry event
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of initiatives they may work on in this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign planning process at Ketryx?
- How does the Marketing team collaborate with other departments, such as Sales and Product, to ensure consistent messaging and branding?
- What opportunities are there for professional development and growth within the Marketing team?
- How does Ketryx approach work-life balance for its employees?
- Can you describe a typical day or week in the life of a Marketing Manager at Ketryx?
ASSUMPTION: These questions are intended to help applicants better understand the role and company culture, but may not be exhaustive or representative of all potential interview questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your alignment with Ketryx's mission and values
- Prepare examples of your campaign execution and content production abilities to discuss during the interview process
- Research Ketryx's mission, values, and industry focus to demonstrate your understanding and enthusiasm for the company
- Follow up with the Demand Generation Lead one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
