📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Husqvarna Group
🔹 Location: Ulm, Baden-Württemberg, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Implementing EU brand and marketing strategy in Germany
- Developing and executing annual marketing activity plans
- Managing local marketing budget
- Building and developing a high-performing marketing team
- Collaborating with local sales teams to enhance brand presence
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both digital and traditional marketing channels.
📋 Key Responsibilities
✅ Implement the EU marketing strategy in Germany, covering various marketing disciplines
✅ Create and execute an annual marketing activity plan for both end consumers and professional customers
✅ Develop and implement brand activation strategies, and conduct channel-specific marketing and sales promotions
✅ Ensure consistent brand messaging across all marketing materials, campaigns, and activities
✅ Serve as the central marketing point of contact for the EU marketing leadership team
✅ Collaborate with the local sales team to execute business strategy and channel marketing plans, increasing brand presence in the German market
✅ Manage the local marketing budget
✅ Build and develop a high-performing marketing team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Business Administration, or a related field
Experience: 5-10 years of experience in strategic and operational marketing in a leadership role
Required Skills:
- Proven expertise in developing, planning, and executing marketing strategies and campaigns (online & offline)
- Broad experience with digital and traditional trade marketing channels
- Fluency in English (written and spoken)
- Strong analytical skills and trend awareness
- Excellent communication and teamwork skills, combined with entrepreneurial thinking and a hands-on mentality
- Proven project management skills and experience working with international teams and external service providers
Preferred Skills:
- Experience in the construction or related industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in strategic planning and team leadership. Experience in the construction industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: Based on the company's size and industry standards for a Marketing Manager with 5-10 years of experience in Germany, the estimated salary range is €70,000 - €90,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Flexible hours may be available based on team needs and project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Husqvarna Group operates in the construction industry, focusing on innovative equipment and diamond tools for professionals working with hard materials like concrete and stone.
Company Size: Husqvarna Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 1689, with a rich history in the construction industry.
Company Description:
- Husqvarna Group is a leading manufacturer of innovative equipment and diamond tools within the light construction industry and diamond tools for the natural-stone processing industry.
- The company offers a wide range of machines, solutions, services, and diamond tools designed for professionals working with hard materials to shape urban environments of tomorrow.
- Husqvarna Group aims to be its customers' trusted business partner, keeping them at the cutting edge of the industry.
Company Specialties:
- Construction equipment
- Diamond tools
- Professional hard-material processing
Company Website: Husqvarna Construction
ASSUMPTION: Husqvarna Group is a well-established company with a strong presence in the construction industry, offering opportunities for professional growth and development in a dynamic work environment.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Manager reports directly to the EU Marketing Director and works closely with the local sales team and other departments within the organization.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work based on team needs and project demands.
Growth Opportunities:
- Potential advancement to a senior marketing role within the organization
- Opportunities to lead and develop a high-performing marketing team
- Chances to gain international experience and exposure within the EU marketing organization
ASSUMPTION: This role offers a unique opportunity for marketing professionals to grow within a dynamic and international organization, with potential career advancement and leadership development opportunities.
🌍 Location & Work Environment
Office Type: The office is located in Ulm, Germany, with a modern and collaborative work environment.
Office Location(s): Hans-Lorenser-Str., Ulm, Germany
Geographic Context:
- Ulm is a city in the federal state of Baden-Württemberg, Germany, with a population of approximately 120,000 people.
- The city is known for its well-preserved Old Town, historic buildings, and cultural attractions.
- Ulm offers a high quality of life, with a mix of urban and natural surroundings, making it an attractive place to live and work.
Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with flexible hours available based on team needs and project demands.
ASSUMPTION: The office environment in Ulm is modern, collaborative, and dynamic, providing an engaging work setting for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the EU Marketing Director
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and activation
- Budget management and allocation
- Team leadership and collaboration
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and leadership skills
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
- Research the company and its products to demonstrate your understanding of the business and industry
ATS Keywords: Marketing strategy, brand management, digital marketing, trade marketing, project management, team leadership, budget management, English proficiency
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise, strategic thinking, and leadership skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and entrepreneurial mindset
- Openness to new ideas and continuous learning
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a results-driven and entrepreneurial mindset?
- Are you open to learning and adapting to new ideas and technologies?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they align with the organization's culture and expectations.
⚠️ Potential Challenges
- Managing a team remotely or across different time zones
- Balancing strategic planning with hands-on execution
- Adapting to a dynamic and evolving work environment
- Meeting tight deadlines and project milestones
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on the implementation of an EU-wide marketing strategy in the German market, requiring a strong understanding of both local and international marketing dynamics
- This role offers the opportunity to work in a dynamic and international organization, with exposure to various marketing disciplines and channels
- Career progression in this role may lead to senior marketing positions within the organization, with potential international assignments
ASSUMPTION: This role offers unique opportunities for marketing professionals to gain international experience and advance their careers within a dynamic and growing organization.
📝 Sample Projects
- Developing and executing a successful brand activation campaign in the German market
- Conducting market research and analyzing consumer trends to inform marketing strategy
- Managing and optimizing the local marketing budget to maximize ROI
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong analytical skills, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the local sales team and other departments within the organization?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in marketing strategies and tactics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and its culture, while also providing valuable insights into the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and leadership skills
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
- Research the company and its products to demonstrate your understanding of the business and industry
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
