Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Maker Lab

🔹 Location: Seoul, South Korea (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site preferred)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing comprehensive marketing campaigns and events
• Driving creative initiatives and go-to-market programs
• Managing interactions with vendors and partners
• Operational management of online events and digital activations

ASSUMPTION: This role requires a high level of organization, communication, and leadership to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Lead the end-to-end management of diverse marketing projects, events, and campaigns

✅ Drive and oversee project timelines, deliverables, and budgets

✅ Orchestrate collaboration and communication with cross-functional teams and stakeholders

✅ Act as the primary point of contact for external vendors and partners

✅ Contribute to trend and competitive landscape analysis

✅ Manage day-to-day logistics and asset delivery for marketing initiatives

✅ Conduct post-campaign and post-event analysis to assess success metrics

✅ Proactively identify and resolve challenges to ensure timely project execution

ASSUMPTION: This role involves a significant amount of coordination, multitasking, and problem-solving to ensure successful project outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 7-10+ years of experience within brand marketing, content marketing, and/or PR & communications, with a strong preference for experience within a media or technology organization

Required Skills:

• Proven track record of leading end-to-end, multi-channel brand campaigns
• Solid understanding of digital content, emerging trends, and industry best practices
• Exceptional project management skills and cross-regional collaboration experience
• Strong analytical capabilities and data-driven decision-making
• Ability to thrive in a fast-paced, dynamic environment
• Fluency in Korean and English (both written and verbal)

Preferred Skills:

• Experience with event execution and digital activations
• Knowledge of the latest digital content and platforms

ASSUMPTION: Candidates should have a well-rounded background in marketing, with a strong focus on digital campaigns and events. Familiarity with the Gen Z landscape is a plus.

💰 Compensation & Benefits

Salary Range: Based on experience and market standards, the estimated salary range for this role in Seoul is ₩70,000,000 - ₩90,000,000 per year. This estimate is based on industry averages and may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional flexibility may be required to accommodate project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Maker Lab is a global marketing consultancy specializing in building and running in-house micro-agencies alongside clients. They collaborate with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies.

Company Size: Maker Lab has 201-500 employees globally, with offices in Singapore, London, LA, and other international locations. This size offers a balance between a large organization's resources and a smaller company's agility.

Founded: Maker Lab was established in 2015 and has since grown to become a leading global marketing consultancy.

Company Description:

• Talent-centric approach to building and running in-house micro-agencies
• Cross-functional teams of multidisciplinary marketing specialists embedded into clients' ecosystems
• Services span marketing strategy, creative production, data analytics, CRM, influencer engagement, and social media management

Company Specialties:

• Social media marketing
• Strategy and planning
• UX and design
• Copywriting and content creation
• Event management
• Data analytics

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab's focus on talent-centric marketing solutions and collaboration with leading global brands make it an attractive opportunity for marketing professionals seeking to work on high-impact campaigns.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a dynamic, global environment.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including creative, strategy, and data analytics.

Work Arrangement: This is a hybrid role, with a preference for on-site work in Seoul. Occasional remote work may be possible, depending on project requirements and team availability.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on high-impact campaigns for global brands
• Possibility to advance to a senior marketing role or management position

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile campaigns and develop leadership skills.

🌍 Location & Work Environment

Office Type: Maker Lab's Seoul office is a collaborative, open-plan workspace designed to foster creativity and teamwork.

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is a vibrant, multicultural city with a thriving tech industry
• Maker Lab's office is centrally located, offering easy access to public transportation and amenities
• The city offers a high quality of life, with numerous cultural attractions, dining options, and outdoor activities

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM. Occasional flexibility may be required to accommodate project deadlines.

ASSUMPTION: Seoul offers a dynamic and exciting work environment, with a vibrant tech industry and a high quality of life. Maker Lab's central office location provides easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and organizational skills
• Communication and stakeholder management
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of the latest digital content trends and industry best practices
• Prepare examples of successful marketing campaigns you've led or contributed to
• Showcase your ability to work effectively in a fast-paced, dynamic environment

ATS Keywords: Marketing Manager, Brand Marketing, Content Marketing, PR & Communications, Project Management, Digital Activations, Event Execution, Analytical Skills, Cross-Functional Collaboration, Trend Analysis, Logistics Management, Bilingual Communication, Stakeholder Management, Data Insights, Fast-Paced Environment, Attention to Detail

ASSUMPTION: Maker Lab's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit. Successful candidates will demonstrate a strong track record in marketing, exceptional organizational skills, and the ability to thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)

ASSUMPTION: Candidates should be comfortable using a range of marketing tools and technologies to manage projects, analyze data, and optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric approach
• Collaboration and teamwork
• Innovation and continuous learning
• Client-focused and results-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with Maker Lab's talent-centric approach to marketing?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you approach collaboration and teamwork, particularly with cross-functional teams?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Maker Lab's company values and work style, with a focus on collaboration, innovation, and results-driven performance.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with vendors and partners across different time zones
• Balancing on-site and remote work arrangements

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position emphasizes operational management and vendor/partner liaison
• Maker Lab's global presence and client base offer unique opportunities to work on high-impact campaigns for leading brands
• This role provides significant growth potential, with opportunities to lead and mentor junior team members and advance to senior marketing or management positions

ASSUMPTION: This role offers a unique blend of operational management, stakeholder communication, and campaign execution, setting it apart from traditional marketing positions.

📝 Sample Projects

• Managing a global product launch campaign for a leading tech brand
• Coordinating a virtual event series featuring industry experts and influencers
• Developing and executing a targeted social media campaign to drive brand awareness and engagement

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Marketing Manager role at Maker Lab, requiring strong project management, communication, and analytical skills.

❓ Key Questions to Ask During Interview

• How does Maker Lab support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Maker Lab foster collaboration and teamwork across its global offices?
• What are the most challenging aspects of working on high-impact campaigns for global brands?
• How does Maker Lab measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These interview questions are designed to assess Maker Lab's commitment to employee growth, the role's priorities and challenges, and the company's approach to campaign measurement and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Showcase your ability to work effectively in a fast-paced, dynamic environment
• Follow up with Maker Lab's HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.