Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Datamark, Inc.

🔹 Location: El Paso, Texas, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive business growth and increase market share.
• Overseeing various marketing activities, including digital marketing campaigns, content strategy, social media outreach, and public relations.
• Analyzing data and collaborating with other departments to optimize marketing operations.
• Managing technical aspects of key marketing systems and ensuring smooth cross-functioning of different sub-department teams.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Analyzes the lead and working flow within the Marketing Department and analyzes gaps in the business's data, consumer acquisition strategies, and data quality practices.

✅ Collaborates with the Finance Department to ensure the creation of accurate ongoing budget allocations for the Marketing Operations Department.

✅ Monitors internal costs and recommends changes to the Marketing Director as needed.

✅ Manages technical aspects of key marketing systems (marketing automation, CRM, etc.) used to generate, distribute, and report on leads.

✅ Watches the market for new practices and technologies and identifies ways to improve key marketing operations, processes, and workflows to enhance overall departmental efficiency and effectiveness.

✅ Develops and delivers key insights and recommendations on areas for improvement and optimization of the Marketing Department and marketing programs and campaigns that give the business a competitive edge over competitors in the market.

✅ Keeps management informed by preparing reports, preparing Marketing presentations, interpreting information, and making recommendations. Delivers regular reports to senior leadership.

✅ Defines key marketing metrics, manages the process of packaging these measurements into reports and dashboards, and maintains marketing campaign plans to facilitate effective reporting of programs and campaigns.

✅ Ensures smooth cross-functioning of different sub-department teams by managing staff to ensure goal completion and adherence to deadlines, researching and reporting on operational metrics, reviewing marketing plans, maintaining response operations, and maintaining industry ratings.

✅ Establishes and maintains processes within the department that guarantee best practices in lead and campaign management.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team management, requiring strong organizational skills and the ability to multitask effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in business or other equivalent experience

Experience: At least 3 years of Marketing experience in a Contact Center or BPO company preferred, with at least 3 years of experience in a Marketing Manager or senior-level position

Required Skills:

• Contact Center and BPO Market knowledge
• Expert level, hands-on experience with Salesforce.com
• Expert-level usage of all Microsoft Office applications, specifically PowerPoint and Excel
• Proven experience with reporting and data analysis
• Proven experience working on multiple projects simultaneously in a fast-paced, often-changing environment

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in Spanish may be beneficial for this role due to the company's industry and location.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the BPO industry and the cost of living in El Paso, TX)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break) (Based on typical work hours for on-site employees in the BPO industry)

ASSUMPTION: The salary range provided is an estimate based on industry standards and the cost of living in El Paso, TX. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Datamark, Inc. operates in the outsourcing and offshoring consulting industry, focusing on contact center, data capture, and business process outsourcing (BPO) services.

Company Size: Datamark, Inc. has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a relatively close-knit work environment.

Founded: Datamark, Inc. was founded in 1989 and has since grown to become a trusted provider of outsourcing services for Fortune 500 and enterprise clients.

Company Description:

• Datamark, Inc. is a provider of omni-channel contact centers and business process outsourcing (BPO) services, employing over 3,119 people across facilities in the United States, Mexico, and India.
• The company delivers unparalleled customer service and brand promotion, combining outstanding omnichannel customer care with continuous process improvement to deliver an unparalleled customer experience.
• Datamark, Inc. represents many well-known companies and brands across various industries, including BFSI, interpretation & translation services, transportation, healthcare, and consumer electronics.

Company Specialties:

• Contact Center
• Call Center
• Data Capture
• Data Entry
• Imaging & Scanning Documents
• Bill of Lading
• Finance & Accounting
• Document Management
• Document Storage & Retrieval Solutions
• Enterprise Content Management
• Business Process Outsourcing

Company Website: www.datamark.net

ASSUMPTION: Datamark, Inc. is a well-established company with a strong reputation in the BPO industry, offering opportunities for career growth and development within a dynamic work environment.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and strong analytical skills to drive marketing efforts and optimize departmental operations.

Reporting Structure: The Marketing Manager reports directly to the Marketing Director and oversees a team of marketing professionals responsible for various aspects of marketing operations.

Work Arrangement: This role is on-site, requiring employees to work from Datamark, Inc.'s facilities in El Paso, TX. However, the company may offer flexible work arrangements for specific roles or situations.

Growth Opportunities:

• Progression to a Director-level or higher marketing role within the company.
• Expanding expertise in specific marketing channels or areas, such as digital marketing, content strategy, or public relations.
• Cross-functional collaboration with other departments, leading to a broader understanding of the business and potential opportunities for career growth.

ASSUMPTION: Given Datamark, Inc.'s size and industry, there are ample opportunities for career growth and development within the company, particularly for individuals who demonstrate strong performance and a willingness to take on new challenges.

🌍 Location & Work Environment

Office Type: Datamark, Inc.'s offices are modern, professional spaces designed to facilitate collaboration and productivity.

Office Location(s): 123 W Mills Ave, 400, El Paso, TX 79901, US

Geographic Context:

• El Paso, Texas, is located in the southwestern corner of the state, along the border with Mexico.
• The city offers a low cost of living, a diverse cultural scene, and a variety of outdoor recreational opportunities.
• El Paso has a semi-arid climate, with mild winters and hot summers.

Work Schedule: The work schedule for this role is full-time, Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. However, the company may offer flexible work arrangements for specific roles or situations.

ASSUMPTION: El Paso, Texas, offers a unique blend of cultural experiences and outdoor activities, making it an attractive location for individuals who enjoy a diverse and active lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and reporting
• Team management and leadership
• Cross-functional collaboration
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of Datamark, Inc.'s business and the BPO industry by researching the company and its competitors.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in a fast-paced environment.

ATS Keywords: Marketing Manager, BPO, Contact Center, Marketing Operations, Data Analysis, Team Leadership, Cross-Functional Collaboration, Marketing Strategy, Marketing Planning

ASSUMPTION: Datamark, Inc. uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce.com
• Microsoft Office (PowerPoint, Excel)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM software (e.g., Salesforce, Zoho CRM, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Accountability
• Continuous Improvement
• Collaboration

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Strong emphasis on data-driven decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with data and using it to inform marketing strategies and decisions?
• Do you have strong leadership skills and the ability to manage and motivate a team of marketing professionals?

ASSUMPTION: Datamark, Inc. values employees who are adaptable, data-driven, and committed to continuous learning and improvement, as well as those who can thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing a team of marketing professionals with diverse skills and expertise
• Balancing multiple projects and priorities in a fast-paced, often-changing environment
• Adapting to new marketing technologies and tools as they emerge
• Maintaining a strong work-life balance in a demanding role

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents unique challenges that require strong leadership, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position focuses heavily on data analysis and reporting, as well as team management and cross-functional collaboration.
• Datamark, Inc. operates in the BPO industry, which has unique marketing challenges and opportunities compared to other industries.
• This role offers a clear career path to director-level or higher marketing positions within the company, providing opportunities for professional growth and development.

ASSUMPTION: This role is unique in its focus on data analysis, team management, and cross-functional collaboration, making it an attractive opportunity for marketing professionals with a strong analytical background and a desire to work in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to drive business growth and increase market share for a new BPO service offering.
• Analyzing marketing data and trends to identify opportunities for optimization and improvement in marketing operations.
• Managing a team of marketing professionals to execute a large-scale digital marketing campaign, including content creation, social media outreach, and public relations efforts.

ASSUMPTION: These sample projects illustrate the strategic, analytical, and team management aspects of the Marketing Manager role at Datamark, Inc.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the Marketing Manager role collaborate with other departments, such as Sales and Operations, to optimize marketing efforts and drive business growth?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
• How does Datamark, Inc. support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is this supported within the Marketing Department?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Datamark, Inc. careers page.
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on data analysis, team management, and cross-functional collaboration.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and adaptability in a fast-paced environment.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.