📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Ardent Preschool & Daycare
🔹 Location: Clay, Alabama
🔹 Job Type: On-site
🔹 Category: Education Administration Programs
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to increase brand awareness and drive enrollment
- Overseeing digital, print, and event marketing campaigns
- Managing external vendors and internal communications
- Analyzing internal results and competitive data to improve performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in digital marketing tools to effectively manage and grow the organization's marketing efforts.
📋 Key Responsibilities
✅ Coordinate web-based marketing campaigns, including copywriting, proofreading, and designing materials while ensuring they align with brand standards
✅ Optimize paid advertising campaigns using SEO and other tools to meet company targets
✅ Create and manage digital ad campaigns to increase brand awareness and drive enrollment
✅ Develop content ideas and assist with consistent social media presence for all locations
✅ Research, order, track, distribute, and inventory promotional items for giveaways and manage vendor relationships
✅ Identify marketing trends and key opportunities for innovation to stay ahead of the competition
✅ Provide administrative support to the leadership team and assist with internal and external communications
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously while maintaining a high level of quality.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field or equivalent on-the-job experience
Experience: Prior related office experience preferred, with a focus on digital marketing
Required Skills:
- Excellent verbal and written communication skills
- Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy
- Excellent organizational skills and attention to detail
- Proficient with Microsoft Office Suite and Canva or related software
- Ability to lift up to 50 pounds occasionally, such as in the event of a fire emergency at a school
Preferred Skills:
- Prior marketing experience in the education sector
- Fluency in Spanish or another language spoken by the local community
ASSUMPTION: While not explicitly stated, having experience in the education sector or familiarity with early childhood education could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the education sector in Alabama)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on childcare services
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event coverage
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ardent Preschool & Daycare operates in the education administration programs industry, focusing on early childhood education and care.
Company Size: Ardent Preschool & Daycare has 201-500 employees, making it a mid-sized organization with a significant presence in the local community.
Founded: The company was founded in 2000 and has since grown to operate multiple locations across Alabama.
Company Description:
- Ardent Preschool & Daycare aims to provide a delightful early learning experience for both parents and children, focusing on excellence in all areas of care and education.
- The company strives to set standards and exceed expectations, creating a childcare experience that families want to be a part of.
- Ardent Preschool & Daycare offers a range of services, including preschool, daycare, kindergarten, and early childhood education programs.
Company Specialties:
- Childcare
- Preschool
- Daycare
- Kindergarten
- Early childhood education
Company Website: http://www.ardentpreschool.com
ASSUMPTION: Working at Ardent Preschool & Daycare offers the opportunity to make a significant impact on the early education and care of children in the local community.
📊 Role Analysis
Career Level: This role is suitable for a marketing professional with 2-5 years of experience, seeking to grow their career in the education sector.
Reporting Structure: The Marketing Manager reports directly to the leadership team and works closely with various departments, including admissions, operations, and curriculum development.
Work Arrangement: This is an on-site position, with the primary office located in Birmingham, Alabama. Some flexibility may be available for remote work, depending on the candidate's qualifications and the organization's needs.
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization
- Expanding marketing efforts to support the growth of new Ardent Preschool & Daycare locations
- Developing expertise in early childhood education marketing and branding
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as Ardent Preschool & Daycare continues to expand its presence in the local community.
🌍 Location & Work Environment
Office Type: Ardent Preschool & Daycare operates multiple locations across Alabama, with the primary office for this role located in Birmingham.
Office Location(s): 300 Cahaba Park Circle, Suite 101, Birmingham, AL 35242, US
Geographic Context:
- Birmingham is the most populous city in Alabama, offering a diverse range of cultural, entertainment, and recreational opportunities.
- The city has a humid subtropical climate, with mild winters and hot, humid summers.
- Ardent Preschool & Daycare's Birmingham office is conveniently located near major highways, making it easily accessible for employees.
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event coverage and marketing campaign deadlines.
ASSUMPTION: Working at Ardent Preschool & Daycare's Birmingham office offers a dynamic and collaborative work environment, with opportunities to engage with various departments and stakeholders within the organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the leadership team
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Adaptability and cultural fit within the organization
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and any relevant experience in the education sector.
- Prepare examples of successful marketing campaigns you've managed, focusing on results and metrics.
- Demonstrate your understanding of the early childhood education market and Ardent Preschool & Daycare's unique value proposition.
ATS Keywords: Marketing strategy, digital marketing, campaign development, SEO, social media management, vendor management, internal communications, brand standards, event marketing, promotional items, data analysis, marketing trends, innovation, administrative support
ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the organization's needs. It is essential to remain flexible and adaptable throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Canva or similar graphic design software
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software (e.g., HubSpot, Salesforce)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role, as they enable effective campaign management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Setting standards and exceeding expectations
- Pursuing excellence in all areas of care and education
- Creating a delightful early learning experience for both parents and children
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and deadlines
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment that prioritizes excellence and continuous improvement?
- Are you comfortable managing multiple projects simultaneously and adapting to changing priorities?
- Do you have a strong commitment to creating a delightful early learning experience for both parents and children?
ASSUMPTION: A strong cultural fit with Ardent Preschool & Daycare's values and work style is essential for success in this role, as it enables effective collaboration and communication within the organization.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, with varying deadlines and priorities
- Adapting to the unique needs and preferences of different Ardent Preschool & Daycare locations
- Balancing the demands of internal communications and vendor management with marketing campaign development
- Staying up-to-date with marketing trends and industry best practices in the early childhood education sector
ASSUMPTION: Addressing these potential challenges requires strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike marketing roles in other industries, this position requires a strong understanding of early childhood education and the unique needs of families in the local community.
- Compared to marketing roles in larger organizations, this position offers the opportunity to have a more significant impact on the organization's overall marketing strategy and growth.
- Career progression in this role may involve expanding marketing efforts to support new Ardent Preschool & Daycare locations or moving into a senior marketing or management position within the organization.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in other industries is essential for making an informed career decision.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase enrollment at a specific Ardent Preschool & Daycare location
- Conducting market research to identify trends and opportunities in the early childhood education market and developing data-driven marketing strategies to capitalize on them
- Managing the planning and execution of a grand opening event for a new Ardent Preschool & Daycare location, including vendor coordination, promotional materials, and on-site logistics
ASSUMPTION: Engaging in these sample projects demonstrates the candidate's ability to manage marketing campaigns effectively and contribute to the organization's growth and success.
❓ Key Questions to Ask During Interview
- How does Ardent Preschool & Daycare differentiate itself from other early childhood education providers in the local community?
- What are the most significant marketing challenges facing Ardent Preschool & Daycare, and how has the organization addressed them in the past?
- How does the leadership team support the professional growth and development of marketing employees within the organization?
- What are the most effective marketing channels for reaching families in the local community, and how does Ardent Preschool & Daycare leverage them to drive enrollment?
- How does Ardent Preschool & Daycare foster a collaborative and inclusive work environment, and what steps does the organization take to promote diversity, equity, and inclusion?
ASSUMPTION: Asking these key questions demonstrates the candidate's interest in the role and their commitment to understanding the organization's unique needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and any relevant experience in the education sector.
- Prepare examples of successful marketing campaigns you've managed, focusing on results and metrics.
- Demonstrate your understanding of the early childhood education market and Ardent Preschool & Daycare's unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
