Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: M&G plc

🔹 Location: Edinburgh, London

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Experienced Colleague (5-10 years)

🔹 Remote Status: Hybrid (Edinburgh & London)

🚀 Job Overview

Key aspects of this role include:

• Redefining and executing marketing support collateral for M&G’s investment proposition, focusing on PruFund
• Collaborating with various teams to develop compelling narratives and marketing strategies
• Understanding the sales process to create effective support and collateral for the sales team
• Managing strategy, creative, and media briefings, execution, budgeting, and reporting
• Analyzing data and feedback to continuously improve marketing strategies and execution

ASSUMPTION: This role requires a strategic thinker with a proven track record in taking products and propositions to market, with a strong focus on creativity in storytelling, format, key messaging, and audience targeting.

📋 Key Responsibilities

✅ Work with key stakeholders in Marketing, Distribution, and Proposition to define and implement a comprehensive take-to-market strategy for M&G’s range of investment solutions, with a key focus on PruFund

✅ Develop and deliver compelling marketing collateral that effectively supports advisers and their clients through the recommendation journey

✅ Craft compelling narratives that effectively communicate the value proposition to key target markets

✅ Select and optimise channels for maximum reach and impact

✅ Identify the specific needs of audience segments to create engagement and action with them

✅ Collaborate with content, digital, communications, and events teams to ensure cohesive and impactful delivery

✅ Utilise data visualisation tools to enhance storytelling and presentation

✅ Coordinate cross-functional input to bring marketing collateral and go-to-market strategy to life

✅ Reflect an astute understanding of the sales process in the creation of effective support and collateral for the sales team

✅ Through the development of compelling marketing collateral, support execution of integrated marketing plans and campaigns, managing strategy, creative, and media briefings, execution, budgeting, and reporting

✅ Use measurement, evaluation, and reporting on marketing collateral performance to inform and shape future plans

✅ Analyze data and feedback to continuously improve marketing strategies and execution

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong interpersonal and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in successfully taking products and propositions to market and delivering against growth targets

Required Skills:

• Proven experience in asset management and/or wider financial services
• Demonstrable creativity in storytelling, optimising channel choice, format, key messaging, and audience targeting
• Strong project management and leadership skills with the ability to coordinate input from various teams
• Excellent communication and interpersonal skills
• Understanding of data visualisation tools and techniques
• Ability to work collaboratively in a fast-paced environment

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While experience in asset management is preferred, candidates from other financial services backgrounds may also be considered.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (AI-estimated, based on experience level and market rates for Marketing Manager roles in the UK financial services industry)

Benefits:

• Competitive pension scheme
• Private medical insurance
• Life assurance
• Income protection
• 25 days' holiday (plus bank holidays)
• Flexible working arrangements

Working Hours: Full-time (35 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients. It’s innovative asset management and customer solutions are supported by extensive investment capabilities, an international distribution network, and two strong brands: Prudential and M&G Investments.

Company Size: M&G plc has 501-1,000 employees globally, with the capability centre in Mumbai having around 75 employees

Founded: 2002 (as Prudential Global Services Private Limited, now 10FA India Private Limited)

Company Description:

• M&G plc is a capability centre that provides operational support, digital and knowledge services, finance and actuarial, information technology, customer service, risk and audit services to the UK business unit
• The company aims to be a strategic partner to M&G plc, enabling growth by delivering change and driving synergies through a highly capable and agile workforce
• M&G plc offers exciting opportunities for personal and professional growth

Company Specialties:

• Business Intelligence and Analytics
• Knowledge Management Consulting
• Digital Marketing
• Human Capital Management
• Robotic Process Automation
• Chatbot Deployment
• Social Media Management
• Artificial Intelligence
• Business Transformation
• Finance and Actuarial
• Research and Strategy
• Technology
• Risk and Compliance
• Customer Service
• Internal Audit

Company Website: www.mandg.com

ASSUMPTION: M&G plc is a global company with a significant presence in the UK and India, offering a diverse range of services and opportunities for career growth.

📊 Role Analysis

Career Level: Experienced Colleague (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including Distribution, Proposition, Content, Digital, Communications, and Events

Work Arrangement: Hybrid (Edinburgh & London), with flexible working arrangements available

Growth Opportunities:

• Progression to senior marketing roles within M&G plc
• Expansion of responsibilities to cover additional products or markets
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Edinburgh & London)

Office Location(s): Prudential House, Central Avenue, Hiranandani Business Park, Powai, Mumbai, Maharashtra 400076, IN (Mumbai office for capability centre services)

Geographic Context:

• Edinburgh: A vibrant city with a rich history, offering a high quality of life, strong job market, and excellent education opportunities
• London: A global financial hub with diverse cultural experiences, extensive job opportunities, and a competitive job market

Work Schedule: Full-time (35 hours per week), with flexible working arrangements available

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still fostering collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and a panel of stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Creativity and storytelling
• Project management and leadership skills
• Communication and interpersonal skills
• Understanding of the sales process and data visualisation tools

Application Tips:

• Tailor your CV and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research M&G plc and the role to demonstrate your understanding and enthusiasm for the opportunity

ATS Keywords: Marketing strategy, product launch, proposition, target market, sales process, data visualisation, project management, stakeholder engagement, integrated marketing, campaign management

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualisation tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Care and integrity
• Telling it like it is
• Moving it forward together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of taking products to market and delivering growth targets?
• Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
• Do you possess strong project management and leadership skills, with the ability to coordinate input from various teams?

ASSUMPTION: M&G plc values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and regulatory landscape
• Balancing the need for creativity and innovation with the need for compliance and risk management

ASSUMPTION: These challenges are common in marketing roles within the financial services industry and can be effectively managed by a strong, experienced candidate.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on product launches and go-to-market strategies
• This role requires a deeper understanding of the sales process and how marketing collateral supports the sales team
• Career progression in this role may involve expanding responsibilities to cover additional products or markets, or moving into senior marketing roles within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, with a strong focus on product launches and go-to-market strategies.

📝 Sample Projects

• Developing and executing a comprehensive take-to-market strategy for a new investment product
• Creating compelling marketing collateral that effectively supports advisers and their clients through the recommendation journey
• Analyzing data and feedback to continuously improve marketing strategies and execution for an existing product

ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic nature of the role, requiring a strong understanding of the market, target audience, and sales process.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for PruFund and how this role will contribute to its evolution?
• How does the marketing team collaborate with the sales team to ensure effective support and collateral for the sales process?
• What opportunities exist for career growth and development within the marketing function and the broader organization?
• How does the company support work-life balance and flexible working arrangements?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the organization, and their fit within the team and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research M&G plc and the role to demonstrate your understanding and enthusiasm for the opportunity
• Follow up with the recruiter, Phoebe Ewers, one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.