📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Legend Brands
🔹 Location: Burlington, WA, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving demand generation, customer acquisition, and revenue growth through multi-channel marketing campaigns
- Strategy development, campaign execution, product positioning, audience segmentation, and performance tracking
- Overseeing Marketing Assistant(s) and ensuring seamless coordination across content distribution, campaign, and channel execution
- Aligning marketing tactics with business goals and being accountable for KPIs like lead generation, conversion rates, and ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develops strategic and business plans for the department and assists with development of company plans
✅ Establishes marketing goals to ensure share of market and profitability of products and/or services
✅ Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services
✅ Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity
✅ Responsible for successful launches of new products into the marketplace based on accepted marketing practices
✅ Collaborates with Sales, Product, and Communications teams to assess market needs and determine trade event participation that aligns with strategic goals
✅ Generates growth for the company based on accepted Strategic Marketing practices and programs
✅ Leads the effort to enter new markets based on upfront analysis and testing
✅ Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets
✅ Communicates with outside external agencies on ongoing campaigns
✅ Works with internal and contract writers and artists for copywriting, design, layout, paste-up, and production of promotional materials
✅ Assists in research of pricing strategy for the organization which will result in the greatest share of the market over the long run
✅ Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets
✅ Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
✅ Assists with conducting marketing surveys on current and new product concepts
✅ Prepares marketing activity reports
✅ Maintains compliance with industry regulations and company policies related to marketing communications, privacy, and accessibility
✅ Performs other related duties as assigned
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Marketing, or related field required
Experience: Five years of Marketing experience required
Required Skills:
- Proven experience in strategic marketing planning and execution
- Strong analytical skills and data-driven decision making
- Excellent communication, presentation, and interpersonal skills
- Proficient in Hubspot, Word, Excel, PowerPoint, Photoshop, Adobe Express, and Project Management software
- Ability to work independently and manage multiple projects simultaneously
- Strong problem-solving skills and the ability to think strategically
Preferred Skills:
- Experience with CRM systems and marketing automation tools
- Familiarity with the retail office equipment industry
- Experience managing a team
ASSUMPTION: Candidates with experience in a similar role and a proven track record of driving marketing success will be most competitive for this position.
💰 Compensation & Benefits
Salary Range: $93,000 - $105,000 annually
Benefits:
- Comprehensive medical, dental, and vision insurance
- Life insurance and disability coverage
- Paid leaves of absence, holidays, and generous paid time off
- Employer matching 401k and company-sponsored pension
Working Hours: Full-time position with the possibility of remote work. Occasional travel (up to 10%) may be required for events, trainings, or team meetings.
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with the given experience level and location. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Legend Brands operates in the retail office equipment industry, focusing on professional cleaning, facility maintenance, portable environmental control, fire remediation, and water damage restoration. The industry is competitive and driven by innovation and customer demand.
Company Size: Legend Brands is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Legend Brands was founded in 1980 and has since grown to become a leading provider in its industry.
Company Description:
- Legend Brands is a trusted provider of innovative products and industry-leading education for facility maintenance, water and fire damage restoration, professional cleaning, and indoor air quality
- The company offers a wide range of products, including portable dehumidifiers, airmovers, antimicrobials, restorative drying equipment, odor control chemicals, mold remediation chemicals, carpet cleaning equipment, hard surface cleaning equipment, portable air filtration, and cleaning chemicals
- Legend Brands is committed to providing innovation, quality, and service to its customers
Company Specialties:
- Portable dehumidifiers
- Airmovers
- Antimicrobials
- Restorative drying equipment
- Odor control chemicals
- Mold remediation chemicals
- Carpet cleaning equipment
- Hard surface cleaning equipment
- Portable air filtration
- Cleaning chemicals
Company Website: www.legendbrands.com
ASSUMPTION: Legend Brands' focus on innovation and customer demand makes it an attractive employer for marketing professionals seeking to make a significant impact in a growing industry.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The Marketing Manager reports directly to the Vice President of Marketing and oversees Marketing Assistant(s).
Work Arrangement: This role offers remote work flexibility, with occasional travel required for events, trainings, or team meetings.
Growth Opportunities:
- Potential to advance to a senior marketing role or management position within the company
- Opportunities to gain experience in various aspects of marketing, including strategy, campaign execution, and team management
- Chance to work with a diverse range of products and industries, fostering continuous learning and skill development
ASSUMPTION: This role provides a strong foundation for a career in marketing, with ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Legend Brands' headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 15180 Josh Wilson Rd, Burlington, WA, 98233, US
Geographic Context:
- Burlington, WA, is located in Skagit County, approximately 60 miles north of Seattle
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Burlington has a mild, oceanic climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time, with the possibility of remote work. Occasional travel may be required.
ASSUMPTION: Legend Brands' headquarters provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical proficiency in marketing software and tools
- Understanding of the retail office equipment industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with marketing strategy, campaign execution, and team management
- Demonstrate your understanding of the retail office equipment industry and Legend Brands' products
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Marketing strategy, campaign execution, team management, retail office equipment, Legend Brands, marketing software, industry analysis, market research, product launch, trade events
ASSUMPTION: Legend Brands' hiring process is designed to assess candidates' strategic thinking, communication skills, and technical proficiency in marketing.
🛠️ Tools & Technologies
- Hubspot
- Word
- Excel
- PowerPoint
- Photoshop
- Adobe Express
- Project Management software
- CRM systems and marketing automation tools (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Experience with additional marketing software and tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Service
- Integrity
- Collaboration
Work Style:
- Independent and self-motivated
- Strategic and analytical
- Strong communication and presentation skills
- Ability to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success in a similar role?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you possess strong analytical skills and the ability to think strategically?
- Are you familiar with the retail office equipment industry and Legend Brands' products?
ASSUMPTION: Legend Brands seeks candidates who align with its company values and possess the skills and experience required to succeed in this role.
⚠️ Potential Challenges
- Occasional travel may be required for events, trainings, or team meetings
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The retail office equipment industry is competitive, and the role may require continuous learning and adaptation to market changes
- The role may involve working with a diverse range of products and industries, which can be both challenging and rewarding
ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for growth and development within the company.
📈 Similar Roles Comparison
- This role differs from similar marketing positions in that it offers the opportunity to work with a diverse range of products and industries, fostering continuous learning and skill development
- The retail office equipment industry is competitive and driven by innovation and customer demand, presenting unique challenges and opportunities for marketing professionals
- This role offers a clear career path for growth and development within the company, with opportunities to advance to senior marketing roles or management positions
ASSUMPTION: This role provides a unique opportunity for marketing professionals seeking to make a significant impact in a growing industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line, including market research, competitive analysis, and strategic planning
- Conducting a comprehensive analysis of the retail office equipment industry to identify trends and opportunities for growth
- Managing a team of marketing assistants to execute a multi-channel marketing campaign, including print, electronic, and direct mail outlets
ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and challenges that may be encountered in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term marketing strategy and how this role fits into that plan?
- What are the key priorities for this role in the first 90 days?
- How does Legend Brands support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the retail office equipment industry, and how does this role address those challenges?
- How does Legend Brands foster a collaborative and innovative work environment?
ASSUMPTION: These key questions are designed to provide insight into the company's marketing strategy, the role's priorities, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Legend Brands' products and the retail office equipment industry
- Be ready to discuss your experience with marketing strategy, campaign execution, and team management
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
