📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Playtech
🔹 Location: Gibraltar
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with agencies to oversee and optimize daily activities across key acquisition channels
- Monitoring and optimizing campaign performance with a data-driven approach
- Leading the launch of acquisition campaigns and ensuring smooth execution
- Maintaining brand consistency and compliance across marketing activities
- Conducting market research and presenting performance reports to the team
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization.
📋 Key Responsibilities
✅ Collaborate with agencies to oversee, optimize, and execute daily activities across key acquisition channels, including Paid Search (Google, Microsoft), Paid Social (Facebook), and Affiliation.
✅ Monitor and optimize campaign performance across channels, providing weekly and monthly reports with key metrics such as spend, ROI, ARPU, CPA, etc.
✅ Lead the launch of acquisition campaigns, coordinating with agency partners to ensure smooth execution.
✅ Track daily performance of acquisition channels, identifying and resolving risks or issues promptly.
✅ Brief in and assess marketing assets (e.g. ads, landing pages etc.) to ensure they are compliant and will support lead generation.
✅ Maintain consistency in branding and messaging across all marketing activities.
✅ Assist in rolling out initiatives and campaigns aimed at boosting brand awareness.
✅ Conduct research into market, competitor, and offer trends to uncover opportunities for performance improvement, with support from internal teams.
✅ Present digital marketing and acquisition performance in team meetings, and collaborate with colleagues and agency partners on new initiatives and upcoming plans.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing performance and growth.
🎯 Required Qualifications
Education: A higher education degree in Marketing or a similar field is preferred but not required.
Experience: A minimum of 3 years of experience in a Marketing role is required, with solid experience working with popular paid search and/or paid social platforms (e.g. Google Ads, Microsoft Ads, Facebook).
Required Skills:
- Fluency in English with excellent communication skills (oral & written)
- Data-driven mindset with strong analytical skills and attention to detail
- Proficient in MS Excel, PowerPoint, Word, and Outlook
- Strong organizational and time management skills with the ability to multitask in dynamic environments
- Proactive self-starter with a strategic mindset and creative problem-solving skills
- Strong collaboration skills and the ability to manage projects and tasks across departments
Preferred Skills:
- Experience working with B2C brands
- Previous experience in the iGaming industry
- Familiarity with tools like Google Analytics and Power BI
- Experience with app marketing and/or affiliate marketing
ASSUMPTION: While the role requires specific marketing experience, a strong analytical mindset and excellent communication skills are equally important for success in this position.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between £35,000 and £50,000 per year, based on industry standards for a Marketing Manager with 2-5 years of experience in the iGaming industry in Gibraltar.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
- Flexible work arrangements
Working Hours: The role requires working standard office hours, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Playtech operates in the iGaming industry, focusing on regulated and regulating markets across its B2B and B2C businesses. The company is listed on the Main Market of the London Stock Exchange and has a significant global presence.
Company Size: Playtech is a large organization with over 7,000 employees worldwide, offering a diverse range of opportunities and a well-established infrastructure.
Founded: Playtech was founded in 1999 and has since grown to become a leading technology company in the gambling industry.
Company Description:
- Playtech is a global leader in the gambling industry, providing innovative products and services to ensure a safe, engaging, and entertaining gaming experience.
- The company offers a wide range of products, including casino, live casino, bingo, poker, sports betting, and financial trading, as well as managed services for online, retail, and mobile operators.
- Playtech is committed to responsible business practices, promoting diversity, and fostering a positive work environment.
Company Specialties:
- Gaming software
- Online gaming
- Bingo
- Poker
- Casino
- Land-based gaming
- Live gaming
- Sports betting
- Omni-channel
- Mobile
- Financial Trading
- Casual gaming
Company Website: www.playtech.com
ASSUMPTION: Playtech's extensive experience and global presence provide a stable and supportive work environment for employees, with ample opportunities for growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals looking to advance their skills and take on more responsibilities in a dynamic and growing industry.
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, operations, and compliance.
Work Arrangement: The role requires working on-site at the company's office in Gibraltar, with some flexibility for remote work as needed.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding skills and expertise in the iGaming industry
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: The role offers ample opportunities for professional growth and development, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Playtech's office in Gibraltar is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6.01 World Trade Centre, Bayside Road, Gibraltar, Gibraltar
Geographic Context:
- Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula, with a subtropical Mediterranean climate
- The territory is known for its low tax regime and is home to a thriving financial services and iGaming industry
- Gibraltar offers a high quality of life, with a mix of British and Mediterranean cultures, and a wide range of leisure and entertainment options
Work Schedule: The role follows a standard office hours schedule, with some flexibility for occasional overtime as needed.
ASSUMPTION: Gibraltar offers a unique blend of cultures and a vibrant work environment, with a strong focus on the iGaming industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Marketing expertise and industry knowledge
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
- Research the iGaming industry and Playtech's products and services to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing, Paid Search, Paid Social, Affiliation, Campaign Management, Data Analysis, Brand Awareness, Market Research, Teamwork, Collaboration
ASSUMPTION: Playtech's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Facebook Ads Manager
- Google Analytics
- Power BI
- MS Office Suite (Excel, PowerPoint, Word, Outlook)
ASSUMPTION: The role requires proficiency in popular paid search and social platforms, as well as data analysis and presentation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Responsibility
- Customer focus
Work Style:
- Data-driven and analytical
- Proactive and self-motivated
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong analytical mindset and a passion for data-driven marketing?
- Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Playtech values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer focus.
⚠️ Potential Challenges
- The role requires a strong understanding of the iGaming industry and its unique regulations and compliance requirements
- The pace of work can be fast and demanding, with tight deadlines and high expectations for performance
- The role may require occasional travel to international conferences and events
- The Gibraltar office is a multicultural environment, which may present language barriers and cultural differences
ASSUMPTION: While the role presents unique challenges, Playtech offers a supportive work environment and ample opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to similar marketing roles in other industries, this position requires a strong understanding of the iGaming industry and its unique regulations and compliance requirements
- The role offers a competitive salary and benefits package, with opportunities for professional growth and development
- Career progression in this role may lead to senior marketing positions within the company or related roles in the iGaming industry
ASSUMPTION: While the role presents unique challenges and opportunities, it offers a competitive salary and benefits package, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new casino product launch
- Conducting market research and competitive analysis to identify opportunities for performance improvement in key acquisition channels
- Collaborating with cross-functional teams to create and optimize marketing assets (e.g. ads, landing pages etc.) that support lead generation and brand awareness
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing performance and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach collaboration and communication with external agency partners?
- What are the most challenging aspects of working in the iGaming industry, and how does the company address these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Playtech job portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
- Research the iGaming industry and Playtech's products and services to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
