Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Coury Hospitality LLC

🔹 Location: Dallas, Texas, United States

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and reporting on strategic marketing plans for designated brands
• Managing social media, digital marketing, and local marketing efforts
• Collaborating with the property leadership team and operations team
• Attending local educational and networking events to increase knowledge, skills, and brand awareness

ASSUMPTION: This role requires a well-rounded marketing professional with experience in various marketing channels and a strong understanding of the hospitality industry.

📋 Key Responsibilities

✅ Developing, managing, and executing marketing plans with S.M.A.R.T. goals for designated brands

✅ Managing property marketing budget and reporting on overall marketing efforts

✅ Building and implementing social media game plans, including content creation, community management, and paid advertising campaigns

✅ Maintaining online digital presence and conducting online audits

✅ Serving as a brand ambassador and on-property marketing champion for on-site activations

✅ Cultivating and increasing local partnerships through events, sponsorships, giveaways, and media/influencer outreach

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 2-4 years in Communications, Marketing, Business, Public Relations, or other related fields

Required Skills:

• Proven experience in social media marketing, digital marketing, and local marketing
• Strong communication skills, both written and verbal
• Excellent time management and organizational skills
• Proficient in Microsoft Office Suite and design tools (e.g., Canva, Adobe applications)
• Ability to capture quality photography and video content
• Knowledge of social media KPIs and application to overall strategy

Preferred Skills:

• Previous experience managing business social media profiles
• Previous experience in the hospitality industry
• Previous experience in public relations
• Knowledge of online marketing and major marketing channels
• Previous experience with social media software such as Facebook Business Manager or other social media dashboards

ASSUMPTION: Candidates with a strong background in marketing and relevant experience are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Dallas, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Coury Hospitality properties
• Opportunities for career growth and development

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 1,001-5,000 employees

Founded: 1986 (Based on LinkedIn profile)

Company Description:

• Coury Hospitality specializes in curating Unmatched Moments in distinctive hotels, restaurants, and bars
• The company offers comprehensive solutions and expert advice to elevate the guest experience
• Coury Hospitality is committed to intuitive service and exceptional attention to detail

Company Specialties:

• Hospitality Management
• Hotel Management
• Restaurant Management
• Revenue Management
• Procurement
• Marketing
• Social Media
• Hotel Renovation
• Brand Development

Company Website: CouryHospitality.com

ASSUMPTION: Coury Hospitality is a well-established company in the hospitality industry with a strong focus on creating unique and memorable experiences for guests.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director of Marketing or a similar role

Work Arrangement: On-site, with occasional remote work possible for certain tasks

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expansion of responsibilities as the company grows and takes on new projects
• Opportunities to work on diverse marketing campaigns and gain experience in various aspects of hospitality marketing

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Grapevine, Texas

Geographic Context:

• Dallas, Texas, is a major metropolitan area with a diverse population and a thriving hospitality industry
• The cost of living in Dallas is generally lower than in other major U.S. cities
• Dallas offers a variety of cultural attractions, entertainment options, and outdoor activities

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The work environment at Coury Hospitality is likely to be fast-paced, collaborative, and focused on delivering exceptional guest experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Director of Marketing or a similar role

Key Assessment Areas:

• Marketing and social media expertise
• Communication and presentation skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the hospitality industry and Coury Hospitality's unique offerings
• Prepare examples of successful marketing campaigns you've worked on and be ready to discuss the strategies and outcomes

ATS Keywords: Marketing, Social Media, Digital Marketing, Local Marketing, Brand Management, Strategic Planning, Budget Management, Community Management, Public Relations, Hospitality Industry

ASSUMPTION: The interview process at Coury Hospitality is likely to be thorough and focused on finding the best fit for the company's culture and the specific needs of the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Design tools (e.g., Canva, Adobe applications)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Paid advertising platforms (e.g., Facebook Ads, Google Ads)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Passion for creating unmatched moments
• Commitment to intuitive service and exceptional attention to detail
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on delivering exceptional guest experiences

Self-Assessment Questions:

• Do you have a passion for creating unique and memorable experiences for guests?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong attention to detail and a commitment to exceptional service?

ASSUMPTION: Candidates who are passionate about hospitality, thrive in collaborative environments, and have a strong attention to detail are likely to be a good fit for Coury Hospitality's culture.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to the unique needs and preferences of different brands within the Coury Hospitality portfolio
• Balancing the demands of on-site activations and external partnerships with day-to-day marketing tasks
• Keeping up with the latest trends and best practices in social media and digital marketing

ASSUMPTION: The role may present challenges related to time management, prioritization, and staying current in the rapidly evolving marketing landscape.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the hospitality industry and requires a strong understanding of its unique dynamics
• Coury Hospitality's emphasis on creating unmatched moments for guests sets it apart from other hospitality companies
• This role offers opportunities for growth and development within a well-established company in the hospitality industry

ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role and the hospitality industry as a whole.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new restaurant opening
• Managing a local event to increase brand awareness and attract new customers
• Collaborating with the operations team to create a unique guest experience for a special event

ASSUMPTION: Sample projects may vary depending on the specific brands and properties within the Coury Hospitality portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand management and how this role fits into that strategy?
• How does the company support the professional growth and development of its marketing team members?
• What are the most challenging aspects of working in the hospitality industry, and how does Coury Hospitality address those challenges?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and knowledge-sharing with other departments and team members?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company's unique offerings.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Coury Hospitality careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on and be ready to discuss the strategies and outcomes
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.